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Bachelor of Arts/Bachelor of Communication in Media and Public Affairs (218JA.1)
Please note these are the 2018 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| 60 | Bruce, Canberra |
4.0 years | |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Arts and Design | School of Arts and Communications |
362096 | |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 7 | |
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols.
Please note: Course fees are assessed annually and are subject to change.
Commonwealth Support Place (CSP)
Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Research Students
Most domestic Higher Degree by Research students are supported by an Australian Government Research Training Program (RTP) Fee Offset Scholarship and are not liable for fees up the standard course duration. Find out more about your eligibility here.
AQF Level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| Bruce, Canberra |
4.0 years | ||
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Arts and Design | School of Arts and Communications |
077617G | |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 7 | |
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
AQF level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
Strategically negotiate the media minefield
Does the world of PR, media, strategy or marketing management get those communication neurons firing? Then gain a career leg-up with a flexible qualification (yes, that means electives) that will teach you the nuances of political marketing, digital media literacy and the role of journalism in the political process.
You’ll develop high-level written, oral and visual skills, enhance your ability to think critically (and on the fly) and be immersed in the heady world of campaigning, lobbying and public diplomacy. Plus, an internship opportunity will allow you to engage with valuable peers in a range of industry and community contexts, meaning you’ll be well on your way to a career in the public spotlight before you can pen that first attention-grabbing PR release!
Combine a Bachelor of Arts / Bachelor of Communication in Media and Public Affairs at UC and you will:
- develop an in-depth understanding of contemporary society and politics
- develop digital media literacy and a basic competency in a range of communication skills and media research methodologies
- gain an appreciation of research ethics and social responsibility
- learn about communication processes including elections, campaigning, lobbying, public diplomacy, the role of the media in foreign relations and the implications of globalisation
- engage in complex ethical questions, strategic thinking and problem solving
- develop high level written, oral and visual communication skills, the ability to think critically, and the capacity to identify, analyse and use information relevant to professional practice in the digital era.
Work-integrated learning
In this course, you can undertake a workplace internship as part of the Faculty of Arts and Design’s commitment to supporting work integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.
Career opportunities
Opportunities exist for Bachelor of Arts / Bachelor of Communication in Media and Public Affairs graduates in a range of sectors, including in:
- Public Relations
- Communication Policy
- Marketing Management
- Economic Development
- Education Administration
- Administration
- Arts and Culture
- Media
- Teaching
- Community Development
Course specific information
Applicants must meet normal university requirements for admission to an undergraduate degree course.
Professional accreditation
None.
Normal UC admission requirements to an undergraduate course.
Additional admission requirements
Refer to individual courses.
Assumed knowledge
Refer to individual courses.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Bachelor of Arts/Bachelor of Communication in Media and Public Affairs (218JA) | 96 credit points
Digital Media Literacy (9022) | 3 credit points — Level 1
Communication Internship (9490) | 3 credit points — Level 3
Industry & Community Engagement (Internships) (10115) | 3 credit points — Level 3
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Introduction to Public Policy (7074) | 3 credit points — Level 3
Sociology of Health (7086) | 3 credit points — Level 3
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Introduction to Public Policy (7074) | 3 credit points — Level 3
Sociology of Health (7086) | 3 credit points — Level 3
- Select 1 of the following options:
- This option is only for students in the Bachelor of Social Science.
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Introduction to Public Policy (7074) | 3 credit points — Level 3
Sociology of Health (7086) | 3 credit points — Level 3
- This option is for students who are NOT in the Bachelor of Social Science.
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Introduction to Public Policy (7074) | 3 credit points — Level 3
Sociology of Health (7086) | 3 credit points — Level 3
e-Law for Government and Business (6387) | 3 credit points — Level 2
Intellectual Property Law (6407) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Note:
- Students must select at least 6 credit points at Level 3 from the Part B units.
e-Law for Government and Business (6387) | 3 credit points — Level 2
Intellectual Property Law (6407) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Note:
- Students must select at least 6 credit points at Level 3 from the Part B units.
e-Law for Government and Business (6387) | 3 credit points — Level 2
Intellectual Property Law (6407) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Note:
- Students must select at least 6 credit points at Level 3 from the Part B units.
- The units in Option C are no longer offered however students who have previously completed them can count them towards this Major.
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Note:
- Students must select at least 6 credit points at Level 3 from the Part B units.
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Note:
- Students must select at least 9 credit points at Level 3 from the Part B units.
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Note:
- Students must select at least 12 credit points at Level 3 from the Part B units.
Introduction to Public Policy (7074) | 3 credit points — Level 3
Introduction to Public Policy (7074) | 3 credit points — Level 3
Introduction to Public Policy (7074) | 3 credit points — Level 3
Anarchy and Order in International Relations (8166) | 3 credit points — Level 2
Anarchy and Order in International Relations (8166) | 3 credit points — Level 2
Anarchy and Order in International Relations (8166) | 3 credit points — Level 2
- Students undertaking the Minor in Human Rights and Social Justice must select units that are not part of that minor.
Feminist Politics (9559) | 3 credit points — Level 3
Asia-Pacific Politics (9565) | 3 credit points — Level 3
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Study of Language (6166) | 3 credit points — Level 1
Study of Language (6166) | 3 credit points — Level 1
Study of Language (6166) | 3 credit points — Level 1
Contemporary Cultural Practice (7009) | 3 credit points — Level 3
Note:
- Students can select a maximum of 3 credit points at Level 2 from the Part C units.
Study of Language (6166) | 3 credit points — Level 1
Contemporary Cultural Practice (7009) | 3 credit points — Level 3
Note:
- Students can select a maximum of 3 credit points at Level 2 from the Part C units.
Study of Language (6166) | 3 credit points — Level 1
Contemporary Cultural Practice (7009) | 3 credit points — Level 3
Note:
- Students can select a maximum of 3 credit points at Level 2 from the Part C units.
Indigenous Health (8579) | 3 credit points — Level 3
Indigenous Health (8579) | 3 credit points — Level 3
Indigenous Health (8579) | 3 credit points — Level 3
Study of Language (6166) | 3 credit points — Level 1
- Any language sequence
Study of Language (6166) | 3 credit points — Level 1
- Any language sequence
Study of Language (6166) | 3 credit points — Level 1
- Any language sequence
- To complete this Major students must pass at least 6 credit points at Level 3.
Digital Media Literacy (9022) | 3 credit points — Level 1
Introduction to Media Production (8121) | 3 credit points — Level 1
The Modern Interior (9272) | 3 credit points — Level 3
The Modern Interior (9272) | 3 credit points — Level 3
Introduction to Media Production (8121) | 3 credit points — Level 1
Introduction to Cinematography (7880) | 3 credit points — Level 1
Drama Production (7885) | 3 credit points — Level 2
Design Studio 1.1 (8314) | 3 credit points — Level 1
The Modern Interior (9272) | 3 credit points — Level 3
Introduction to Media Production (8121) | 3 credit points — Level 1
Introduction to Cinematography (7880) | 3 credit points — Level 1
Drama Production (7885) | 3 credit points — Level 2
Communication Internship (9490) | 3 credit points — Level 3
Industry & Community Engagement (Internships) (10115) | 3 credit points — Level 3
Publication Design (8608) | 3 credit points — Level 1
Digital Media Literacy (9022) | 3 credit points — Level 1
Sustainable Environmental Techniques (9779) | 3 credit points — Level 2
Note:
- Students may select no more than 9 credit points at Level 2 from the Restricted Choice units.
Note:
- Students may select no more than 6 credit points at Level 2 from the Part A units.
Note:
- Students may select no more than 3 credit points at Level 2 from the Restricted Choice units.
Note:
- From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered at the Bruce campus. Students complete unit 11009 Business Decision Making instead.
Problem Analysis and Statistics (8732) | 3 credit points — Level 1
Broadcast Journalism 1 (6971) | 3 credit points — Level 2
Broadcast Journalism 2 (6973) | 3 credit points — Level 2
Print Journalism 1 (6972) | 3 credit points — Level 2
Print Journalism 2 (6974) | 3 credit points — Level 2
Broadcast Journalism 1 (6971) | 3 credit points — Level 2
Broadcast Journalism 2 (6973) | 3 credit points — Level 2
Print Journalism 1 (6972) | 3 credit points — Level 2
Print Journalism 2 (6974) | 3 credit points — Level 2
- Students choosing to undertake the 24 credit point Major must be enrolled in the Human Nutrition degree course or have permission from the Convener of the Major.
Nonparametric Statistics (6545) | 3 credit points — Level 3
Note:
- 10235 Tackling Environmental Challenges replaces 6916 Ecology and Biodiversity from 2017. Students who have previously completed 6916 may still count it towards course completion.
Problem Analysis and Statistics (8732) | 3 credit points — Level 1
Note:
- From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered at Bruce campus. Students complete unit 11009 Business Decision Making instead.
Note:
- 1. From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered. Students complete unit 11009 Business Decision Making instead.
- 2. From Semester 1 2018 unit 4977 Introduction to Business Law is no longer offered. Students complete unit 11220 Business Law.
- Must complete either two 18 credit point Arts Majors or one 18 credit point Arts Major and one 18 credit point Professional Major.
- Unit Levels: In selecting electives students should note that no more than 30 credit points at Level 1 is permitted for the entire course.
Note:- Must pass 18 credit points from anywhere in the University, as a major, a minor and/or as individual units.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Semester 1
Arts Major Unit
Arts Major 2/Professional Major Unit
Semester 2
Digital Media Literacy (9022)
Arts Major 2/Professional Major Unit
Arts Major Unit
Year 2
Semester 1
Open Elective Unit
Arts Major Unit
Semester 2
Arts Major Unit
Open Elective Unit
Year 3
Semester 1
Arts Major 2/Professional Major Unit
Arts Major Unit
Semester 2
Arts Major 2/Professional Major Unit
Industry & Community Engagement (Internships) (10115)
Arts Major Unit
Year 4
Semester 1
Two Open Elective Units
Arts Major 2/Professional Major Unit
Semester 2
Two Open Elective Units
Arts Major 2/Professional Major Unit
Course duration
Standard eight semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| Develop an in-depth understanding of contemporary society and politics paying particular attention to the relationships between media, politics and public opinion. Appreciate the disciplinary perspectives of Communication Studies and the ability to apply these to the study of media and public affairs. Develop digital media literacy and develop basic competency in a range of communication skills and media research methodologies. Gain an appreciation of research ethics and related questions of social responsibility. Knowledge of communication processes including, at the national level, elections, campaigning and lobbying, and, at the international level, public diplomacy, the role of the media in foreign relations, and the implications of globalisation. Engage in complex ethical questions, strategic thinking, and problem solving as they study processes of political communication. Develop high level written, oral and visual communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice in the digital era. |
Communication: High order oral, written, visual and digital communication skills. Understanding communication with both the local and global context. Working independently and with others: Development of interpersonal communication skills to maintain good working relationships and within groups. Work sensitively with people with diverse background and interest. Analysis and enquiry: Identify, understand and analyse information and content relevant to professional practice. Apply concepts and methodologies to communication tasks. Problem Solving: Think analytically and creatively relevant to communication and media. Critical and strategic thinking and response in professional and political communication context. Professionalism and social responsibility: Understand the social and professional influence of media and politics and the role in ethical practice. Insightful and systematic understanding of various social contexts and knowing the socially responsible approaches to communication practice. |
| To provide students with a flexible preparation for many areas of vocational and professional employment, as well as the broad perspective required for informed citizenship through an in-depth understanding of three discipline areas. The course aims to equip students with a range of skills necessary for being an independent thinker, and to improve your ability to deal confidently and effectively with complex reasoning, argumentation and divergent thinking. Further, the course aims to develop students' capacities to analyse and evaluate complex arguments, to construct strong and convincing arguments and to communicate those arguments effectively. It also aims to develop skills needed for idea generation and creative problem solving. The course provides foundation units in the first year to develop all the essential generic skills as listed in the UC Generic Skills Policy. The UC Generic Skills are also developed across the three Majors. While some units in some Majors focus on a few of the Generic Skills, by the completion of a Major, all the skills have been developed. These skills are developed in a general (Foundation units) and discipline specific way (Majors and Open Electives). The course also provides open electives from any discipline within the University of Canberra. |
1. Communication: The ability to present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries. 2. Analysis and inquiry: The ability to gather information, and to analyse and evaluate information and situations in a systematic, creative and insightful way. 3. Problem solving: The ability to apply problem-solving processes in novel situations; to identify and analyse problems then formulate and implement solutions. 4. Working independently and with others: The ability to plan their own work, be self-directed, and use interpersonal skills and attitudes to work collaboratively. 5. Professionalism and social responsibility: The capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment. |
| Application of knowledge and skills reflected in the learning outcome includes: - acquired an understanding of the main elements of studies of journalism, news and political process; - Understand the role of elections, campaigns, and lobbying in a democratic society; - Critically analyse contested approaches to the respective powers of governments and political parties, the media, and the public; - Practical knowledge and skills to apply digital technologies in public and media messages; - Demonstrate critical thinking and problem solving skills. |
As above. |
Majors
- Major in Media and Public Affairs (MJ0218)
- Major in Accounting (MJ0002)
- Major in Journalism Studies (MJ0072)
- Major in Management, Governance & Policy (MJ0085)
- Major in Community Development (MJ0027)
- Major in Tourism Management (MJ0123)
- Major in Sport Business (MJ0154)
- Major in Marketing (MJ0089)
- Major in Communication Studies (MJ0216)
- Major in Community Studies (MJ0026)
- Major in Applied Economics (MJ0005)
- Major in Counselling Studies (MJ0029)
- Major in Human Nutrition (MJ0051)
- Major in Psychology: An Introduction (MJ0068)
- Major in Information Systems (MJ0059)
- Major in Applied Statistics (MJ0007)
- Major in Financial Services (MJ0040)
- Major in Integrated Environmental Management (MJ0060)
- Major in Managing Human Resources (MJ0087)
- Major in Sport Management (MJ0113)
- Major in Service Management (MJ0153)
- Major in Event Management (MJ0126)
- Major in Advertising (18cp) (MJ0227)
- Major in Politics and International Relations (MJ0173)
- Major in Indigenous Studies (MJ0180)
- Major in Storytelling (MJ0171)
- Major in Cultural Heritage Practice (MJ0140)
- Major in Museum Studies (MJ0176)
- Major in Digital Design and Production (MJ0182)
- Major in Japanese (Intermediate-Advanced) (MJ0070)
- Major in Spanish (Beginning) (MJ0112)
- Major in Politics & Government (MJ0093)
- Major in Media Arts and Scriptwriting (MJ0090)
- Major in Design Environments (MJ0285)
- Major in Japanese (Beginning) (MJ0071)
- Major in Chinese (Beginning) (MJ0018)
- Major in Justice Studies (MJ0147)
- Major in National Security (MJ0174)
- Major in Chinese (Intermediate-Advanced) (MJ0017)
- Major in Teaching English to Speakers of Other Languages (TESOL) (MJ0120)
- Major in English Language and Literature (MJ0038)
- Major in Literary Studies (MJ0084)
- Major in Japanese (Continuing) (MJ0069)
- Major in Architecture History and Theory (MJ0177)
- Major in Media Arts (MJ0149)
- Major in Interior Architecture and Technology (MJ0167)
- Major in Creative Games Design (MJ0299)
- Major in International Studies (MJ0128)
- Major in Law and Society (MJ0080)
- Major in Communication and Media Studies (MJ0138)
- Major in Spanish (Intermediate-Advanced) (MJ0111)
- Major in Political Communication (MJ0127)
- Major in Sociology and Social Policy (MJ0106)
- Major in Creative Writing (MJ0030)
- Major in Language Studies (MJ0079)
- Major in Intercultural Communication (MJ0291)
- Major in Chinese (Continuing) (MJ0016)
- Major in Spanish (Continuing) (MJ0110)
- Major in Law and Technology (MJ0081)
- Major in Gender and Diversity (MJ0044)
- Major in Design Communications (MJ0286)
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Arts | BA |
| Bachelor of Communication in Media and Public Affairs | BComm Media&PubAffairs |
Honours
Refer to individual courses.
Enquiries
| Student category | Contact details |
|---|---|
| Prospective International Students | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
| Current and Commencing Students | Email FAD.Student@canberra.edu.au or Phone 1300 301 727 |
| Prospective Domestic Students | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
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