Introduction to Graphic Design Practice (8602.5)
Please note these are the 2019 details for this unit
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Design And The Built Environment | Level 1 - Undergraduate Introductory Unit | Band 2 2021 (Commenced After 1 Jan 2021) Band 2 2021 (Commenced Before 1 Jan 2021) |
This unit introduces the core graphic design concepts and principles, skills and technology required for professional graphic design practice. Through a mix of research, theory and project work, students engage in a highly practical program of study focused on the development of a fundamental graphic design literacy and competency.
1. Apply the basic elements and principles of graphic design;
2. Demonstrate an applied understanding of core graphic design techniques including typography, iconography, composition, and image-making;
3. Understand and apply fundamental concepts for screen and print;
4. Demonstrate a foundational competency in graphic design technology; and
5. Conduct research and analysis, and clearly communicate a rationale for design decisions.
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
Learning outcomes
On completion of this unit will, student will be able to:1. Apply the basic elements and principles of graphic design;
2. Demonstrate an applied understanding of core graphic design techniques including typography, iconography, composition, and image-making;
3. Understand and apply fundamental concepts for screen and print;
4. Demonstrate a foundational competency in graphic design technology; and
5. Conduct research and analysis, and clearly communicate a rationale for design decisions.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
Prerequisites
NoneCorequisites
NoneIncompatible units
NoneEquivalent units
NoneAssumed knowledge
None| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|
Not available
Required texts
- Gail Anderson and Steven Heller (2016) The Graphic Design Idea Book, London: Laurence King Publishing Ltd
- Ellen Lupton and Jennifer Cole Phillips (2015) Graphic Design: The New Basics, New York: Princeton Architectural Press; Baltimore: Maryland Institute College of Art
- Steven Heller (2014) Design Literacy: Understanding Graphic Design, New York: Allworth Press
- Gavin Ambrose and Paul Harris (2010) Design Thinking and the Act or Practice of using your mind to Consider Design, Lausanne: AVA Academia; London: Thames & Hudson
Participation requirements
Students should endeavour to maintain at least 80% attendance for all lectures and tutorials. Lectures and tutorials are designed to scaffold student learning and assist students to complete their Assignment tasks. If there is a legitimate reason for an absence, then the lecturer should be emailed as a courtesy to explain the absence.
Additionally, students are expected to engage in an additional 4-7hrs of work per week for the unit, which excludes the lectures and tutorials (approximately 80hrs over a semester).
Required IT skills
This unit assumes IT and media production skills in line with the prerequisite units. Students should be comfortable designing, developing and producing digital media in a range of forms.
Work placement, internships or practicums
N/A
