Cross-Media Production (7879.6)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Level 3 - Undergraduate Advanced Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
On successful completion of this unit, students will be able to:1. A critical understanding of the practice and theory of cross-media production;
2. An ability to select and integrate media forms and elements appropriate to a cross-media project;
3. An ability to design a media project for an active, participatory audience; and
4. An ability to work collaboratively to develop a cross-media product.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
Prerequisites
A minimum of 12 credit points from the Advanced Media Arts major (Restricted), or a completed minor in Media Arts.For students enrolled in courses delivered at UC Melbourne, the pre-requisites are 7881 Networked Media Production and 8178 Web Design and Production.
Corequisites
None.Incompatible units
NoneEquivalent units
NoneAssumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|
Required texts
- Henry Jenkins, "Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling" in Convergence Culture (New York: New York University Press, 2006) 93-130. Available via LearnOnline.
- Henry Jenkins, "Transmedia Storytelling 101" Confessions of an Aca-Fan (March 2007). Available: http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html
- Henry Jenkins, "The Revenge of the Origami Unicorn" (December 2009) Part 1: http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html Part 2: http://henryjenkins.org/2009/12/revenge_of_the_origami_unicorn.html
- Christy Dena, "The Who, What, When, Where, Why and How of Cross-Media" Presentation for www.DIYDays.com, July 2008. Available: http://www.slideshare.net/christydena/the-who-what-when-where-why-and-how-of-crossmedia
- Gary Hayes, "Cross-Media – What Audiences Want" Peronalizemedia.com (November 2006). Available: http://www.personalizemedia.com/cross-media-what-audiences-want/
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Students should endeavour to maintain at least 80% attendance for all lectures and tutorials. Lectures and tutorials are designed to scaffold student learning and assist students to complete their Assignment tasks. If there is a legitimate reason for an absence, then the lecturer should be emailed as a courtesy to explain the absence.
Additionally, students are expected to engage in an additional 4-7hrs of work per week for the unit, which excludes the lectures and tutorials (approximately 80hrs over a semester).
Required IT skills
This unit assumes IT and media production skills in line with the prerequisite units. Students should be comfortable designing, developing and producing digital media in a range of forms.
Work placement, internships or practicums
Not Applicable
- Semester 1, 2021, On-campus, UC - TAFE Queensland, Coomera (199332)
- Semester 1, 2021, On-campus, UC - TAFE Queensland, South Bank (199331)
- Semester 1, 2020, On-campus, UC - TAFE Queensland, South Bank (194269)
- Semester 1, 2020, On-campus, UC - TAFE Queensland, Coomera (194270)
- Semester 1, 2019, On-campus, UC - TAFE Queensland, Coomera (191136)
- Semester 1, 2019, On-campus, UC - TAFE Queensland, South Bank (191135)
