Communication Evolution (9020.5)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|School Of Arts And Communications||Level 2 - Undergraduate Intermediate Unit|| Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Learning outcomesOn successful completion of this unit, students will be able to:
1. Demonstrate a basic understanding of the role and importance of communication technology in shaping, and being shaped by, society and culture;
2. Demonstrate knowledge of key communication theories;
3. Demonstrate basic knowledge of the main technological evolutions in communication and media history;
4. Demonstrate a preliminary understanding of how communication has been analysed within particular traditions that over time have become increasingly exposed to globalisation; and
5. Demonstrate an understanding of the role of communication in modern history.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
Prerequisites9022 Digital Media Literacy.
- Restrictions: This unit is not open to students who have passed 8128 Communication
- History and Society
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Research journals available via the University of Canberra library website:
- Australian Journal of Communication
- Big Data and Society
- Information, Communication & Society
- Media and Society
- Media International Australia
- New Media & Society
- Social Media & Society
- Political Communication
- Balnaves, M., Donald, S., Shoesmith, B. Media Theories and Approaches: A Global Perspective. Basingstoke: Palgrave, 2009.
- Bryman, Social Research Methods, Oxford: OUP, 2016. [particularly Ch. 13, Content analysis]
- Herman, E. Chomsky, N. Manufacturing consent: the political economy of the mass media. London: Vintage, 1994.
- Jowett, G.S, O'Donnell, V. Propaganda and persuasion. Thousand Oaks, Calif.: Sage, 2006.
Submission of assessment items
Use of text matching software
TAFE Queensland applies the following amendments to the late submission procedures detailed in Section 9.12.48 of the Assessment Policy and Procedures handbook.
All work must be completed and submitted by the due date. Applications for an extension may be made on the grounds of verifiable circumstances and must be submitted formally via email to the unit convener using the Assignment Extension Form. Students should apply for extensions as early as possible before the due date. Applications made after the due date will only be considered under extenuating circumstances.
Work submitted after the due date without an approved extension will be assessed on a pass or fail basis without feedback. Assignments submitted over 7 days late will receive a mark of zero.
Students must maintain a satisfactory level of attendance. Attendance below 80% may adversely affect your ability to complete the unit at a satisfactory level.
Required IT skills
Work placement, internships or practicums