Communication Evolution (9020.5)
Please note these are the 2019 details for this unit
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Level 2 - Undergraduate Intermediate Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
This unit places communication within the context of relations of power. It emphasizes the relationship between communication technologies and social, political and cultural change. Students are introduced to key concerns and ideas in communication scholarship and the communication industries, with a focus on the transition from the one-to-many (broadcast) to the many-to-many (network) model. The communication of power and the power of communication are examined through a variety of perspectives, including political economy, the sociology of the journalistic field, and network theory.
1. Demonstrate a basic understanding of the role and importance of communication technology in shaping, and being shaped by, society and culture;
2. Demonstrate knowledge of key communication theories;
3. Demonstrate basic knowledge of the main technological evolutions in communication and media history;
4. Demonstrate a preliminary understanding of how communication has been analysed within particular traditions that over time have become increasingly exposed to globalisation; and
5. Demonstrate an understanding of the role of communication in modern history.
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
Learning outcomes
On successful completion of this unit, students will be able to:1. Demonstrate a basic understanding of the role and importance of communication technology in shaping, and being shaped by, society and culture;
2. Demonstrate knowledge of key communication theories;
3. Demonstrate basic knowledge of the main technological evolutions in communication and media history;
4. Demonstrate a preliminary understanding of how communication has been analysed within particular traditions that over time have become increasingly exposed to globalisation; and
5. Demonstrate an understanding of the role of communication in modern history.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
Prerequisites
9022 Digital Media Literacy.Corequisites
None.Incompatible units
Restrictions: This unit is not open to students who have passed 8128 Communication, History and SocietyEquivalent units
NoneAssumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|
Not available
Required texts
E-reserve readings.
Research journals available via the University of Canberra library website:
- Australian Journal of Communication
- Big Data and Society
- Information, Communication & Society
- Media and Society
- Media International Australia
- New Media & Society
- Social Media & Society
- Political Communication
Useful Texts:
- Balnaves, M., Donald, S., Shoesmith, B. Media Theories and Approaches: A Global Perspective. Basingstoke: Palgrave, 2009.
- Bryman, Social Research Methods, Oxford: OUP, 2016. [particularly Ch. 13, Content analysis]
- Herman, E. Chomsky, N. Manufacturing consent: the political economy of the mass media. London: Vintage, 1994.
- Jowett, G.S, O'Donnell, V. Propaganda and persuasion. Thousand Oaks, Calif.: Sage, 2006.
Participation requirements
Students must maintain a satisfactory level of attendance. Attendance below 80% may adversely affect your ability to complete the unit at a satisfactory level.
Required IT skills
None
Work placement, internships or practicums
None
