Elections, Campaigns and Lobbying (8125.5)

This unit examines the nature of political campaigning in the light of changing channels and techniques of communication. It examines the role of various forms of communication used in election campaigns, including advertising, and considers the ethical issues involved. The subject also analyses political communication techniques used by individuals, groups and organisations to influence political and public policy processes, including lobbying.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Understand the role of elections, campaigns, and lobbying in a democratic society;
2. Demonstrate knowledge of the historical development of election campaign theories;
3. Critically analyse contested approaches to the respective powers of governments and political parties, the media, and the public;
4. Critically analyse a range of contemporary campaign case studies;
5. Demonstrate critical thinking and problem solving skills; and
6. Demonstrate essay writing skills.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

None

Corequisites

None

Incompatible units

None

Equivalent units

None

Assumed knowledge

None