Communication and Media Research (7003.6)
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|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|Discipline Of Communication And Media||Level 2 - Undergraduate Intermediate Unit|| Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Learning outcomesOn successful completion of this unit, students will be able to:
1. Knowledge of the main quantitative and qualitative methodologies used in communication and media research, including a basic understanding of their underlying assumptions; knowledge of the applications, and the decisions involved, in communication and media research, especially as these relate to study of audiences, texts, institutions and cultural practices; knowledge of ethical, moral and social issues in applications of communication and media research; ability to ask critical questions about the application of contemporary communication and media research in informing professional practice.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
PrerequisitesMust have passed 12 credit points.
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Main texts and resource
Bryman, A. (2016). Social research methods. 5th Edition. Oxford: Oxford University Press.
Oxford University Press, Online Resource Centre (ORC) at: http://global.oup.com/uk/orc/sociology/brymansrm5e/
O'Neil, M., & Kelley, D. (2016). Decoding publics: a review of digital media analytics tools. Canberra: News & Media Research Centre, University of Canberra.
Submission of assessment items
Special assessment requirements
Students must complete ALL THREE assessment items to pass this unit.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
This is not an online unit, and attendance in lectures and tutorials is highly recommended. Success in the unit requires regular participation in the learning activities.
Required IT skills
Use of university email account and Canvas site required. Assessment 2 must be submitted online in MS Word format.
Work placement, internships or practicums