Internet Marketing (6379.7)
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|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|School Of Management||Level 2 - Undergraduate Intermediate Unit|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesOn successful completion of this unit, students will be able to:
1. Participants will be able to understand how to apply marketing strategies to internet commerce;
2. Understand the supply chain customer relationship;
3. Explain how to create site traffic; identify elements of good website design;
4. Identify new business trading processes that will emerge on the internet in the future; and
5. Identify pricing issues and regulatory issues affecting internet marketing.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - take pride in their professional and personal integrity
3. UC graduates are lifelong learners - evaluate and adopt new technology
2. UC graduates are global citizens - think globally about issues in their profession
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
Prerequisites6357 Introduction to Marketing OR 9521 Foundations of Marketing
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Text book: Chaffey,D. Ellis-Chadwick, F., Digital Marketing 6th edition, Pearson 2016
Barker, M., Barker,D.,Borman,N, Neher,K., (2013), Social Media Marketing- a Strategic Approach , Cengage.
Roberts and Zahay (2013) Internet Marketing: Integrating Online and Offline Strategies, 3rd edition, Cengage.
Miletsky, J. I. (2010). Principles of internet marketing: New tools and methods for web developers. Boston, Mass.; United Kingdom: Course Technology.
Hanson, W. A., & Kalyanam, K. (2007). Internet marketing & e-commerce (Student ed.). Mason, OH: Thomson South-Western.
Mohammed, R., Jaworski, B. J., & Fisher, R. J. (2004). Internet marketing: Building advantage in the networked economy (2nd ed.). Boston, Mass.: McGraw-Hill.
Bayne, K.M. (2000), The Internet Marketing Plan, Wiley.
Preece, J.( 2000), Online Communities, Wiley .
Other useful sources for your research- other sources will be provided on Moodle as well
http://technorati.com – provides links to user generated articles
http://mashable.com - blog, info about social networking 5 Million users
www.warc.com – marketing information service with journal articles, case studies etc.
www.slideshare.com PowerPoint presentations about a variety of topics
http://www.emarketer.com/Products/Reports.aspx - some executive summaries of reports are free
Business Review Weekly http://www.brw.com.au
Harvard Business Review http://www.hbsp.harvard.edu/frames/groups/hbr
Brand Equity http://www.economictimes.com/today/pageequi.htm
B&T Weekly www.bandt.com.au
The Age http://www.theage.com.au
The Australian Financial Review http://www.afr.com.au
The Sydney Morning Herald http://www.smh.com.au
Market and Audience Research
Consulting firms- often interesting reports
Marketing Sherpa http://www.marketingsherpa.com
Gartner group : http://www.gartner.com
Boston Consulting Group http://www.bcg.com
Ernst and Young http://www.ey.com
Price Waterhouse Coopers http://www.pwcglobal.com.au
Submission of assessment items
Extensions & Late submissions
Please provide the details of each student: Name, ID, tutor and tutorial time
Further information provided in canvas and during the lectures
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Students are required to attend all lab sessions. The unit relies on students being independent learners. The lectures are taped, however, the second part of the lecture is run as a flipped classroom and assists students in locating, and analysing relevant material for their assignments. Students who are unable to attend their allocated tutorial can in consultation with their tutor attend another tutorial in that particular week. They should provide their regular tutor with a sheet signed by the alternative tutor.
Required IT skills
NONE- basic IT skills: Word, Excel, Powerpoint- students will be required to join various social media sites.
$ 20 for printing plus cost for text book.
Work placement, internships or practicums