Major in Marketing

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Major in Marketing

Faculty	Discipline	Credit points
	Canberra Business School	18

Introduction

This major gives students a thorough knowledge of the basic principles and concepts of marketing. The focus in on developing an analytical capacity for improved managerial judgement in problem-solving and decision making by analysing marketing opportunities and managing the marketing mix in domestic and international environments.

Assumed knowledge

None.

Additional information

None.

Referenced courses

Requirements

Marketing Management and Planning (6371) | 3 credit points — Level 2 *

Marketing Research Methods (6372) | 3 credit points — Level 2 *

Consumer Behaviour (6390) | 3 credit points — Level 2 *

Introduction to Marketing (6357) | 3 credit points — Level 1 *

Foundations of Marketing (9521) | 3 credit points — Level 1 *

Services Marketing (6366) | 3 credit points — Level 2 *

Marketing and Promotion (9532) | 3 credit points — Level 3 *

Internet Marketing (6379) | 3 credit points — Level 2 *

International Marketing (6380) | 3 credit points — Level 2 *

Marketing Research Project (6413) | 3 credit points — Level 3 *

Please Note: Units marked with an * are no longer active, however students who have completed these units may still count them towards completion of this major or minor.

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Major in Marketing (MJ0089.1)