Marketing and Promotion (9532.1)
Please note these are the 2015 details for this unit
Available teaching periods | Delivery mode | Location |
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View teaching periods | ||
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Business, Government & Law |
Discipline | Study level | HECS Bands |
School Of Management | Level 3 - Undergraduate Advanced Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
This unit will lead students in an exploration of promotion principles and the roles advertising and marketing play in the promotional mix. Students will develop knowledge and skill they can then apply in the promotion of a product.
1. Identify different forms of messages that businesses use to reach their target markets;
2. Describe the consumer decision-making process;
3. Identify the crucial elements of market analysis and the methods for collecting data;
4. Choose an appropriate method for collecting data for market research;
5. Identify sources for primary and secondary data;
6. Measure the approximate size of a target market;
7. Discuss the process of using STP marketing to accurately and effectively focus paid promotion efforts;
8. Explain the concept of target marketing;
9. Identify the characteristics of a market segment; and
10. Use an appropriate segmentation strategy to define a target market segment.
Learning outcomes
On successful completion of this unit, students will be able to:1. Identify different forms of messages that businesses use to reach their target markets;
2. Describe the consumer decision-making process;
3. Identify the crucial elements of market analysis and the methods for collecting data;
4. Choose an appropriate method for collecting data for market research;
5. Identify sources for primary and secondary data;
6. Measure the approximate size of a target market;
7. Discuss the process of using STP marketing to accurately and effectively focus paid promotion efforts;
8. Explain the concept of target marketing;
9. Identify the characteristics of a market segment; and
10. Use an appropriate segmentation strategy to define a target market segment.
Prerequisites
6357 Introduction to Marketing OR 9521 Foundations of MarketingCorequisites
NoneIncompatible units
NoneEquivalent units
NoAssumed knowledge
NoneYear | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
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Not available