Event Management (7016.6)

This unit examines event management for tourism, cultural, business and special events. Topics to be covered include the planning and design of events, programming and marketing and communication strategies. Areas to comprehend include venue selection, speakers, bidding, registration, programming, scheduling, sponsorship and marketing. Focus will be given to the impact of events on the tourism industry.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Explain all the components and various roles involved in planning, organising, running and evaluating an event;

2. Apply the theory and skills necessary to professionally plan, organise and run a business event; and
3. Understand the importance of strategic planning for an event or festival, including monitoring and evaluating the impacts on the wider community.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

Completion of 7924 Event Development.