Marketing and Promotion (9532.1)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Business, Government & Law |
| Discipline | Study level | HECS Bands |
| School Of Management | Level 3 - Undergraduate Advanced Unit | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
Learning outcomes
On successful completion of this unit, students will be able to:1. Identify different forms of messages that businesses use to reach their target markets;
2. Describe the consumer decision-making process;
3. Identify the crucial elements of market analysis and the methods for collecting data;
4. Choose an appropriate method for collecting data for market research;
5. Identify sources for primary and secondary data;
6. Measure the approximate size of a target market;
7. Discuss the process of using STP marketing to accurately and effectively focus paid promotion efforts;
8. Explain the concept of target marketing;
9. Identify the characteristics of a market segment; and
10. Use an appropriate segmentation strategy to define a target market segment.
Prerequisites
6357 Introduction to Marketing OR 9521 Foundations of MarketingCorequisites
NoneIncompatible units
NoneEquivalent units
NoAssumed knowledge
None| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|
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