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Bachelor of Arts/Bachelor of Communication in Advertising (216JA.1)
Please note these are the 2018 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| 60 | Bruce, Canberra |
4.0 years | |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Arts and Design | School of Arts and Communications |
362056 | |
| Fees | English language requirements | ||
|
|
View requirements | ||
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| Bruce, Canberra |
4.0 years | ||
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Arts and Design | School of Arts and Communications |
077614M | |
| Fees | English language requirements | ||
|
|
View requirements | ||
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
Career success? It’s all about communication.
Electives, electives, electives. If you’re after a flexible qualification that allows you to pick and choose from a diverse range of disciplines (and UC has over 50 to choose from!), then this Double Degree will prep you for an illustrious career as a multi-skilled advertising guru in roles such as an Ad Account Exec, Brand Manager, DM Co-ordinator or Social Media Manager.
You’ll nail your own career brief with subjects like marketing communication, copywriting, media buying, digital media literacy and strategy and brand management, and the UC’s internship program will ensure you hit the ground running when it comes time for that career-defining interview, with the addition of valuable on-the-job experience (and a possible foot in the door with your new employer).
Combine a Bachelor of Arts / Bachelor of Communication in Advertising at UC and you will:
- gain an in-depth understanding of communications and media
- learn key theories, issues and skills required for the advertising industry
- be prepared for a variety of vocational and professional employment sectors, by gaining an in-depth understanding of three discipline areas
- gain a range of skills necessary for being an independent thinker and to improve your ability to deal confidently and effectively with complex reasoning, creative problem solving and divergent thinking
- enhance your capacity to construct strong and convincing arguments and to communicate those arguments effectively.
Work-integrated learning
In this course, you can undertake a workplace internship as part of the Faculty of Arts and Design’s commitment to supporting work-integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.
Career opportunities
Opportunities exist for Bachelor of Arts / Bachelor of Communication in Advertising graduates in the advertising, government, not-for-profit and public and private enterprise sectors, including as a:
- Advertising Account Executive
- Advertising/Marketing Analyst
- Brand/Product Manager
- Communication Strategist/Planner
- Copywriter
- Direct Marketing Coordinator
- Fundraising Officer
- Media Planner
- Marketing Communication Coordinator
- Marketing/Media Analyst
- Promotion Coordinator
- Social Media Coordinator
- Sponsorship Coordinator
- Sales Coordinator
Course specific information
Applicants must meet normal university requirements for admission to an undergraduate degree course.
Professional accreditation
The Bachelor of Communication in Advertising has been submitted for accreditation by the International Advertising Association (IAA) and the Media Federation of Australia (MFA).
Normal UC admission requirements to an undergraduate course.
Additional admission requirements
Refer to individual courses.
Assumed knowledge
Refer to individual courses.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Bachelor of Arts/Bachelor of Communication in Advertising (216JA) | 96 credit points
Digital Media Literacy (9022) | 3 credit points — Level 1
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Introduction to Public Policy (7074) | 3 credit points — Level 3
Sociology of Health (7086) | 3 credit points — Level 3
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Introduction to Public Policy (7074) | 3 credit points — Level 3
Sociology of Health (7086) | 3 credit points — Level 3
- Select 1 of the following options:
- This option is only for students in the Bachelor of Social Science.
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Introduction to Public Policy (7074) | 3 credit points — Level 3
Sociology of Health (7086) | 3 credit points — Level 3
- This option is for students who are NOT in the Bachelor of Social Science.
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Introduction to Public Policy (7074) | 3 credit points — Level 3
Sociology of Health (7086) | 3 credit points — Level 3
e-Law for Government and Business (6387) | 3 credit points — Level 2
Intellectual Property Law (6407) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Note:
- Students must select at least 6 credit points at Level 3 from the Part B units.
e-Law for Government and Business (6387) | 3 credit points — Level 2
Intellectual Property Law (6407) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Note:
- Students must select at least 6 credit points at Level 3 from the Part B units.
e-Law for Government and Business (6387) | 3 credit points — Level 2
Intellectual Property Law (6407) | 3 credit points — Level 3
Governance in an Information Age (7069) | 3 credit points — Level 2
Note:
- Students must select at least 6 credit points at Level 3 from the Part B units.
- The units in Option C are no longer offered however students who have previously completed them can count them towards this Major.
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Note:
- Students must select at least 6 credit points at Level 3 from the Part B units.
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Note:
- Students must select at least 9 credit points at Level 3 from the Part B units.
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Note:
- Students must select at least 12 credit points at Level 3 from the Part B units.
Introduction to Public Policy (7074) | 3 credit points — Level 3
Introduction to Public Policy (7074) | 3 credit points — Level 3
Introduction to Public Policy (7074) | 3 credit points — Level 3
Anarchy and Order in International Relations (8166) | 3 credit points — Level 2
Anarchy and Order in International Relations (8166) | 3 credit points — Level 2
Anarchy and Order in International Relations (8166) | 3 credit points — Level 2
- Students undertaking the Minor in Human Rights and Social Justice must select units that are not part of that minor.
Feminist Politics (9559) | 3 credit points — Level 3
Asia-Pacific Politics (9565) | 3 credit points — Level 3
Violence, the Nation-State and Terrorism (6603) | 3 credit points — Level 3
Study of Language (6166) | 3 credit points — Level 1
Study of Language (6166) | 3 credit points — Level 1
Study of Language (6166) | 3 credit points — Level 1
Contemporary Cultural Practice (7009) | 3 credit points — Level 3
Note:
- Students can select a maximum of 3 credit points at Level 2 from the Part C units.
Study of Language (6166) | 3 credit points — Level 1
Contemporary Cultural Practice (7009) | 3 credit points — Level 3
Note:
- Students can select a maximum of 3 credit points at Level 2 from the Part C units.
Study of Language (6166) | 3 credit points — Level 1
Contemporary Cultural Practice (7009) | 3 credit points — Level 3
Note:
- Students can select a maximum of 3 credit points at Level 2 from the Part C units.
Indigenous Health (8579) | 3 credit points — Level 3
Indigenous Health (8579) | 3 credit points — Level 3
Indigenous Health (8579) | 3 credit points — Level 3
Study of Language (6166) | 3 credit points — Level 1
- Any language sequence
Study of Language (6166) | 3 credit points — Level 1
- Any language sequence
Study of Language (6166) | 3 credit points — Level 1
- Any language sequence
- To complete this Major students must pass at least 6 credit points at Level 3.
Digital Media Literacy (9022) | 3 credit points — Level 1
Introduction to Media Production (8121) | 3 credit points — Level 1
The Modern Interior (9272) | 3 credit points — Level 3
The Modern Interior (9272) | 3 credit points — Level 3
Introduction to Media Production (8121) | 3 credit points — Level 1
Introduction to Cinematography (7880) | 3 credit points — Level 1
Drama Production (7885) | 3 credit points — Level 2
Design Studio 1.1 (8314) | 3 credit points — Level 1
The Modern Interior (9272) | 3 credit points — Level 3
Introduction to Media Production (8121) | 3 credit points — Level 1
Introduction to Cinematography (7880) | 3 credit points — Level 1
Drama Production (7885) | 3 credit points — Level 2
Communication Internship (9490) | 3 credit points — Level 3
Industry & Community Engagement (Internships) (10115) | 3 credit points — Level 3
Publication Design (8608) | 3 credit points — Level 1
Digital Media Literacy (9022) | 3 credit points — Level 1
Sustainable Environmental Techniques (9779) | 3 credit points — Level 2
Note:
- Students may select no more than 9 credit points at Level 2 from the Restricted Choice units.
Note:
- Students may select no more than 6 credit points at Level 2 from the Part A units.
Note:
- Students may select no more than 3 credit points at Level 2 from the Restricted Choice units.
Note:
- From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered at the Bruce campus. Students complete unit 11009 Business Decision Making instead.
Problem Analysis and Statistics (8732) | 3 credit points — Level 1
Broadcast Journalism 1 (6971) | 3 credit points — Level 2
Broadcast Journalism 2 (6973) | 3 credit points — Level 2
Print Journalism 1 (6972) | 3 credit points — Level 2
Print Journalism 2 (6974) | 3 credit points — Level 2
Broadcast Journalism 1 (6971) | 3 credit points — Level 2
Broadcast Journalism 2 (6973) | 3 credit points — Level 2
Print Journalism 1 (6972) | 3 credit points — Level 2
Print Journalism 2 (6974) | 3 credit points — Level 2
- Students choosing to undertake the 24 credit point Major must be enrolled in the Human Nutrition degree course or have permission from the Convener of the Major.
Nonparametric Statistics (6545) | 3 credit points — Level 3
Note:
- 10235 Tackling Environmental Challenges replaces 6916 Ecology and Biodiversity from 2017. Students who have previously completed 6916 may still count it towards course completion.
Problem Analysis and Statistics (8732) | 3 credit points — Level 1
Note:
- From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered at Bruce campus. Students complete unit 11009 Business Decision Making instead.
Note:
- 1. From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered. Students complete unit 11009 Business Decision Making instead.
- 2. From Semester 1 2018 unit 4977 Introduction to Business Law is no longer offered. Students complete unit 11220 Business Law.
- Must complete either two 18 credit point Arts Majors or one 18 credit point Arts Major and one 18 credit point Professional Major.
- Internship: Students may wish to choose 9032 Communication Internship as one of their electives.
- Unit Levels: In selecting electives students should note that no more than 30 credit points at Level 1 is permitted for the entire course.
Note:- Must pass 21 credit points from anywhere in the University, as a major, a minor and/or individual units.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Semester 1
Arts Major 2/Professional Major Unit
Arts Major Unit
Semester 2
Digital Media Literacy (9022)
Arts Major 2/Professional Major Unit
Arts Major Unit
Year 2
Semester 1
Arts Major 2/Professional Major Unit
Arts Major Unit
Semester 2
Arts Major Unit
Arts Major 2/Professional Major Unit
Year 3
Semester 1
Arts Major Unit
Arts Major 2/Professional Major Unit
Semester 2
Arts Major 2/Professional Major Unit
Arts Major Unit
Open Elective Unit
Year 4
Course duration
Standard eight semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| To provide students with a flexible preparation for many areas of vocational and professional employment, as well as the broad perspective required for informed citizenship through an in-depth understanding of three discipline areas. The course aims to equip students with a range of skills necessary for being an independent thinker, and to improve your ability to deal confidently and effectively with complex reasoning, argumentation and divergent thinking. Further, the course aims to develop students' capacities to analyse and evaluate complex arguments, to construct strong and convincing arguments and to communicate those arguments effectively. It also aims to develop skills needed for idea generation and creative problem solving. The course provides foundation units in the first year to develop all the essential generic skills as listed in the UC Generic Skills Policy. The UC Generic Skills are also developed across the three Majors. While some units in some Majors focus on a few of the Generic Skills, by the completion of a Major, all the skills have been developed. These skills are developed in a general (Foundation units) and discipline specific way (Majors and Open Electives). The course also provides open electives from any discipline within the University of Canberra. |
1. Communication: The ability to present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries. 2. Analysis and inquiry: The ability to gather information, and to analyse and evaluate information and situations in a systematic, creative and insightful way. 3. Problem solving: The ability to apply problem-solving processes in novel situations; to identify and analyse problems then formulate and implement solutions. 4. Working independently and with others: The ability to plan their own work, be self-directed, and use interpersonal skills and attitudes to work collaboratively. 5. Professionalism and social responsibility: The capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment. |
| - To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications. | - Communicate and present arguments and ideas effectively. - Select and use appropriate information and communication technology for analysis and enquiry. |
| - To provide practical workshops which are integral to the course supported by internships to improve professional skills. |
- Identify problems and analyse the main features of problems relevant to their professional field. - Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness. - Create and present new ideas. - Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity. ¿ Working independently and with others. ¿ Work with others as part of a group. ¿ Work sensitively and co-operatively with diverse stakeholders. |
| - To provide electives in social science, humanities, business or creative arts. | - Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practice their specialisation. |
| - To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. | - Apply concepts, principles and professional methodologies to professional communication tasks. - Understand the social and professional influence of advertising and marketing communications and their role in ethical practice. |
Majors
- Major in Communication Studies (MJ0216)
- Major in Advertising (18cp) (MJ0227)
- Major in Community Development (MJ0027)
- Major in Counselling Studies (MJ0029)
- Major in Applied Statistics (MJ0007)
- Major in Integrated Environmental Management (MJ0060)
- Major in Sport Management (MJ0113)
- Major in Service Management (MJ0153)
- Major in Community Studies (MJ0026)
- Major in Information Systems (MJ0059)
- Major in Accounting (MJ0002)
- Major in Applied Economics (MJ0005)
- Major in Psychology: An Introduction (MJ0068)
- Major in Management, Governance & Policy (MJ0085)
- Major in Journalism Studies (MJ0072)
- Major in Tourism Management (MJ0123)
- Major in Human Nutrition (MJ0051)
- Major in Marketing (MJ0089)
- Major in Financial Services (MJ0040)
- Major in Event Management (MJ0126)
- Major in Managing Human Resources (MJ0087)
- Major in Sport Business (MJ0154)
- Major in Spanish (Continuing) (MJ0110)
- Major in National Security (MJ0174)
- Major in Gender and Diversity (MJ0044)
- Major in Japanese (Intermediate-Advanced) (MJ0070)
- Major in Chinese (Continuing) (MJ0016)
- Major in Political Communication (MJ0127)
- Major in Law and Technology (MJ0081)
- Major in Creative Writing (MJ0030)
- Major in Design Communications (MJ0286)
- Major in Media Arts and Scriptwriting (MJ0090)
- Major in Spanish (Beginning) (MJ0112)
- Major in Justice Studies (MJ0147)
- Major in Law and Society (MJ0080)
- Major in Teaching English to Speakers of Other Languages (TESOL) (MJ0120)
- Major in Design Environments (MJ0285)
- Major in Japanese (Continuing) (MJ0069)
- Major in Spanish (Intermediate-Advanced) (MJ0111)
- Major in Japanese (Beginning) (MJ0071)
- Major in Politics & Government (MJ0093)
- Major in Storytelling (MJ0171)
- Major in Language Studies (MJ0079)
- Major in Literary Studies (MJ0084)
- Major in Communication and Media Studies (MJ0138)
- Major in Intercultural Communication (MJ0291)
- Major in Architecture History and Theory (MJ0177)
- Major in Digital Design and Production (MJ0182)
- Major in Sociology and Social Policy (MJ0106)
- Major in Creative Games Design (MJ0299)
- Major in Chinese (Intermediate-Advanced) (MJ0017)
- Major in English Language and Literature (MJ0038)
- Major in Indigenous Studies (MJ0180)
- Major in Cultural Heritage Practice (MJ0140)
- Major in Museum Studies (MJ0176)
- Major in Media Arts (MJ0149)
- Major in Chinese (Beginning) (MJ0018)
- Major in International Studies (MJ0128)
- Major in Politics and International Relations (MJ0173)
- Major in Interior Architecture and Technology (MJ0167)
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Arts | BA |
| Bachelor of Communication in Advertising | BComm Advt |
Honours
Refer to individual courses.
Enquiries
| Student category | Contact details |
|---|---|
| Prospective Domestic Students | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
| Prospective International Students | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
| Current and Commencing Students | Email FAD.Student@canberra.edu.au or Phone 1300 301 727 |
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