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Bachelor of Commerce/Bachelor of Communication in Advertising (231JA.2)
Please note these are the 2018 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| Bruce, Canberra |
4.0 years | ||
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Business, Government & Law | School of Arts and Communications Canberra Business School |
361436 | |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 7 | |
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols.
Please note: Course fees are assessed annually and are subject to change.
Commonwealth Support Place (CSP)
Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Research Students
Most domestic Higher Degree by Research students are supported by an Australian Government Research Training Program (RTP) Fee Offset Scholarship and are not liable for fees up the standard course duration. Find out more about your eligibility here.
AQF Level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| Bruce, Canberra |
4.0 years | ||
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Business, Government & Law | School of Arts and Communications Canberra Business School |
077606M | |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 7 | |
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
AQF level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
Combine your knack with numbers with your flair for advertising
Whether you’re a Media Planner, Communications Director or Manager of all things Digital, PR, Brand, Tourism or Event related, this Double Degree offers choices, choices, choices in terms of CV-boosting electives.
Addressing the most critical aspects of marketing communications, this qualification will give you the opportunity to understand all aspects of advertising in our world’s fast-paced digital era, and give you a practical perspective through work-integrated learning experiences and professional internships.
Embrace the technical challenges of your commerce degree (including in such subjects as accounting, business admin and economics), and then fine-tune your studies with multidisciplinary subjects from the social sciences, business or creative arts streams. Accredited by the International Advertising Association and the Media Federation of Australia, it’ll be a definitive high-five for your ad career!
Combine a Bachelor of Commerce / Bachelor of Communication in Advertising at UC and you will:
- be equipped with a thorough understanding of the nature and functions of contemporary advertising and marketing communications
- study communication theories within the context of society and consumerism
- gain a broad understanding of concepts which are fundamental to commerce including statistics, commercial law, information systems, management and the interrelationships between government and business
- gain the personal skills required to provide professional advice to a variety of stakeholders using technical and non-technical language in the discipline or disciplines you choose to study
- develop the capacity to exercise your own initiative and professional judgement in an ethically responsible manner to analyse problems in a variety of disciplinary and sub-disciplinary contexts.
Work-integrated learning
In this course, you can undertake a workplace internship as part of the Faculty of Business, Government & Law’s commitment to supporting work integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.
Career opportunities
Opportunities exist for Bachelor of Commerce / Bachelor of Communication in Advertising graduates, in a range of sectors including as a:
- Media and Communications Manager
- Marketing Communications Manager
- Media Planner
- Advertising Account Manager
- Digital Account Manager
- Public Relations Manager
- Brand Manager
- Event Manager
- Tourism Manager.
Course specific information
Applicants must meet normal university requirements for admission to an undergraduate degree course.
Professional accreditation
Bachelor of Commerce: This course is accredited by CPA Australia and the Chartered Accountants Australia and New Zealand (CAANZ). The Financial Planning major is accredited by the Financial Planning Association of Australia (FPA).
Normal UC admission requirements to an undergraduate course.
Additional admission requirements
Refer to individual courses.
Assumed knowledge
Refer to individual courses.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Bachelor of Commerce/Bachelor of Communication in Advertising (231JA) | 96 credit points
Note:
- From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered. Students complete unit 11009 Business Decision Making instead.
Note:
- From Semester 1 2018 students not completing the major in Marketing, Marketing Management or Business Administration, may choose to complete an Open Elective unit in lieu of 6357 Intro to Marketing.
- Commerce students seeking accreditation by professional Accounting bodies or the Financial Planning Assoc must pass Intro to Economics & (Accounting for Managers or Business Decision Making).
Note:
- Students enrolled in the Bachelor of Commerce at Bruce campus not undertaking an Accounting, Banking & Finance or Financial Planning major can substitute 5123 with 9522 Business Research Methods.
Note:
- From 2018 students at Bruce campus should take 8296 Introduction to Politics & Government instead of 6606. Students already required to take 8296 in their course may select an Open Elective instead.
Note:
- From 2018 students at Bruce campus can elect to complete 11010 Professional Orientation (Commerce) or 11011 Professional Orientation (Business), depending on their choice of major, in lieu of 9799.
- Students taking an Accounting, Banking and Financial Services or Financial Planning major should choose 11010 Professional Orientation (Commerce).
- Students taking an Economics, Public Sector Mgt, HRM, International Business, Marketing, Business Admin or Event & Tourism Mgt major should choose 11011 Professional Orientation (Business).
- 1. From Semester 1 2018 unit 11220 Business Law replaces 4977 Introduction to Business Law.
- 2. Students not undertaking an Accounting, Banking & Finance or Financial Planning major may choose to complete an Open Elective unit in lieu of 11220 Business Law.
- 3. From Semester 1 2018 students may choose to complete an Open Elective unit in lieu of 6348 Information Systems in Organisations.
Digital Media Literacy (9022) | 3 credit points — Level 1
Intermediate Macroeconomics (9539) | 3 credit points — Level 2
Ethics and Public Policy (9555) | 3 credit points — Level 3
- Internship: Students may wish to choose 10115 Industry & Community Engagement (Internships) as their Open Elective.
- Unit Levels: In selecting electives students should note that no more than 30 credit points at Level 1 is permitted for the entire course.
Note:- Must pass 3 credit points from anywhere in the University.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Semester 1
Semester 2
Digital Media Literacy (9022)
Year 2
Semester 1
Minor in Business & Government Foundation (ISA) Restricted Choice Part C Unit
Minor in Business & Government Foundation (ISA) Restricted Choice Unit
Year 3
Semester 1
Two Commerce Major Units
Semester 2
Two Commerce Major Units
Year 4
Semester 1
Two Commerce Major Units
Semester 2
Two Commerce Major Units
Open Elective Unit OR Industry & Community Engagement (Internships) (10115)
Year 1
Semester 1
Two Commerce Major Units
Semester 2
Open Elective Unit OR Industry & Community Engagement (Internships) (10115)
Two Commerce Major Units
Year 2
Semester 1
11010 Professional Orientation (Commerce) OR 11011 Professional Orientation (Business)
Semester 2
Digital Media Literacy (9022)
5123 Business Statistics OR 9522 Business Research Methods
Year 3
Semester 1
Minor in Business & Government Foundation (ISA) Restricted Choice Unit
Minor in Business & Government Foundation (ISA) Restricted Choice Part C Unit
Semester 2
Introduction to Marketing (6357) or an Open Elective unit
Year 4
Course duration
Standard eight semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| Learning outcome of the Bachelor of Communication in Advertising: To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications To provide practical workshops which are integral to the course supported by internships to improve professional skills. |
Communicate and present arguments and ideas effectively; Select and use appropriate information and communication technology for analysis and enquiry; Identify problems and analyse the main features of problems relevant to their professional field; Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness; Create and present new ideas; Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity; Working independently and with others; Work with others as part of a group; Work sensitively and co-operatively with diverse stakeholders. |
| To provide electives in social science, humanities, business or creative arts. | Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation. |
| To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. | Apply concepts, principles and professional methodologies to professional communication tasks; Understand the social and professional influence of advertising and marketing communications and their role in ethical practice. |
| To provide the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and graphic design, or in combination with an undergraduate diploma in languages | - |
| Learning outcome of the Bachelor of Commerce. Purpose. Graduates of the Bachelor of Commerce will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and generic skills in one or more of the following areas: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies. |
- |
| Knowledge. Graduates who complete the Bachelor of Commerce will obtain an in-depth knowledge of relevant disciplinary theory and practices, as well as the practical application of this in one or more of the discipline areas listed above. In addition, graduates will have a broad understanding of concepts which are fundamental to commerce, such as statistics, commercial law, information systems, management, plus the interrelationships between government and business. |
- |
| Skills. Graduates will develop: the cognitive skills required to critically analyze, evaluate and synthesize concepts and theories acquired in one or more of the following discipline areas, Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management; the technical and generic skills required to apply discipline-specific technologies in one or more of those discipline areas; the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation; the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information; the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders using technical and non-technical language, depending on the audience. |
- |
| Application of knowledge and skills. Graduates of the Bachelor of Commerce will be able to apply the knowledge and skills acquired to a diverse range of problems that early career professionals would be expected to deal with. As students progress through the course, they will develop the capacity to exercise their own initiative and professional judgement in an ethically responsible manner to analyse problems that are less clearly defined, more complex, and require application of concepts in a variety of disciplinary and sub-disciplinary contexts. Communication, applied research, teamwork, and negotiation skills will be developed through team based assignments, some of which deal with ambiguously defined problems. |
- |
Majors
- Minor in Business Foundation (MN0145)
- Major in Financial Planning (Restricted) (MJ0041)
- Major in Economics (Restricted) (MJ0037)
- Major in Marketing Management (Restricted) (MJ0088)
- Minor in Business & Government Foundation (ISA) (MN0204)
- Major in International Business (Restricted) (MJ0067)
- Major in Banking & Financial Services (Restricted) (MJ0012)
- Major in Event and Tourism Management (MJ0248)
- Major in Human Resource Management (Restricted) (MJ0052)
- Major in Accounting (Restricted) (24cp) (MJ0191)
- Major in Business Administration (MJ0135)
- Major in Advertising (18cp) (MJ0227)
- Major in Communication Studies (MJ0216)
- Major in Public Sector Management (MJ0190)
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Commerce | BCom |
| Bachelor of Communication in Advertising | BComm Advt |
Honours
Refer to individual courses.
Enquiries
| Student category | Contact details |
|---|---|
| Prospective Domestic Students | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
| Prospective International Students | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
| Current and Commencing Students | In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email bglstudent@canberra.edu.au |
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