Bachelor of Commerce/Bachelor of Communication in Media and Public Affairs (234JA.1)

Please note these are the 2017 details for this course
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Bachelor of Commerce/Bachelor of Communication in Media and Public Affairs
Selection rank English language requirements Duration UAC code
4.0 years
Faculty Discipline(s) Location Available teaching periods
Faculty of Business, Government & Law

Discipline of Communication and Media

Canberra Business School
Academic entry requirements English language requirements CRICOS code Faculty
077610D Faculty of Business, Government & Law
Discipline(s) Location Available teaching periods Duration

Discipline of Communication and Media

Canberra Business School

 4.0 years
The field of Media and Public Affairs focuses on the dynamic interactions between media, government, the public and society and how meanings and values in these spheres are shaped as a result. The Bachelor of Media and Public Affairs is uniquely placed to prepare students for entry into the professional fields of public affairs and political communication given its location in the heart of the country's political landscape, Canberra. It provides an in-depth exploration of global public communication with a local perspective through multi-layered involvement with the national capitals political and political media institutions. The major in Communication Studies provides students with a broad understanding of the communication industries, theories and research, while the major in Media and Public Affairs develops an informed and critical understanding of how the media operate, and the skills needed to work in the contemporary media environment. Key topics include: media, politics and government; digital and global communication; public opinion and media consumers. Special attention is paid to the development of high level oral and written communication skills as well as to an appreciation of the power of visual communication forms. The Bachelor of Media and Public Affairs offers opportunities for workplace learning through internships in a range of local and national institutions and provides an excellent introduction to communication and media research for those wishing to pursue an Honours degree. The aim of the Bachelor of Commerce program is to develop business professionals who have the relevant knowledge and skills for admission to their respective professional communities but who are also equipped to solve problems within a multi-disciplinary business environment. Graduates will appreciate their chosen discipline in the context of the wider social, legal, economic and political environment. Students select one of the following Commerce majors: Accounting; Banking &Financial Service; Business Administration; Economics; Financial Planning; Human Resource Management; Information Systems; International Business; Marketing Management; Public Sector Management; Tourism Management.

Professional accreditation

For the Bachelor of Commerce: This course is accredited by CPA Australia and the Chartered Accountants Australia and New Zealand (CAANZ). The Financial Planning major is accredited by the Financial Planning Association of Australia (FPA).

Normal UC admission requirements to an undergraduate course.

Additional admission requirements

Refer to individual courses.

Assumed knowledge

Refer to individual courses.

Periods course is open for new admissions

This course is not open for new admissions.

Credit arrangements

There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy. Credit is not permitted towards completion of a graduate certificate.

Bachelor of Commerce/Bachelor of Communication in Media and Public Affairs (234JA) | 96 credit points

Introduction to Management (4207) | 3 credit points — Level 1
Principles of Management (9525) | 3 credit points — Level 2
Accounting for Managers (5617) | 3 credit points — Level 1
Foundations of Financial Accounting (9516) | 3 credit points — Level 1
Business Decision Making (11009) | 3 credit points — Level 1
Note:
  • From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered. Students complete unit 11009 Business Decision Making instead.
Introduction to Economics (6355) | 3 credit points — Level 1
Foundations of Microeconomics (9518) | 3 credit points — Level 1
Introduction to Marketing (6357) | 3 credit points — Level 1
Foundations of Marketing (9521) | 3 credit points — Level 1
Note:
  • From Semester 1 2018 students not completing the major in Marketing, Marketing Management or Business Administration, may choose to complete an Open Elective unit in lieu of 6357 Intro to Marketing.
Note:
  • Commerce students seeking accreditation by professional Accounting bodies or the Financial Planning Assoc must pass Intro to Economics & (Accounting for Managers or Business Decision Making).
Introduction to Business Law (4977) | 3 credit points — Level 1
Information Systems in Organisations (6348) | 3 credit points — Level 1
Government-Business Relations (6606) | 3 credit points — Level 1
Problem Evaluation and Resolution (8730) | 3 credit points — Level 2
Problem Analysis and Statistics (8732) | 3 credit points — Level 1
Communication and Media Research (7003) | 3 credit points — Level 2
Risk, Crisis and Communication (7545) | 3 credit points — Level 3
Elections, Campaigns and Lobbying (8125) | 3 credit points — Level 3
Journalism and Political Process (8127) | 3 credit points — Level 2
Introduction to Political Communication (9024) | 3 credit points — Level 1
Media, Technology and Society (9027) | 3 credit points — Level 1
Democracy and the Public Sphere (9310) | 3 credit points — Level 2
Communication and Media Research (7003) | 3 credit points — Level 2
Law of Communications (7098) | 3 credit points — Level 1
Risk, Crisis and Communication (7545) | 3 credit points — Level 3
Journalism and Political Process (8127) | 3 credit points — Level 2
Communication Technologies and Change (8131) | 3 credit points — Level 3
Communication Evolution (9020) | 3 credit points — Level 2
Digital Media Literacy (9022) | 3 credit points — Level 1
Introduction to Communication (9023) | 3 credit points — Level 1
Democracy and the Public Sphere (9310) | 3 credit points — Level 2
Law of Communication (9424) | 3 credit points — Level 2
Foundations of Research and Creative Inquiry (9437) | 3 credit points — Level 1
Foundations of Professional Planning (9799) | 3 credit points — Level 1
Note:
  • From Semester 1, 2015 9799 Foundations of Professional Planning replaces 9437 Foundations of Research & Creative Inquiry. Students who have not previously passed 9437 are now required to pass 9799.
Media and Public Affairs Project (9031) | 3 credit points — Level 3
Communication Internship (9490) | 3 credit points — Level 3
Investments (6378) | 3 credit points — Level 2
Financial Institutions and Markets (6386) | 3 credit points — Level 2
Business Finance (6392) | 3 credit points — Level 2
Credit and Lending Decisions (6402) | 3 credit points — Level 3
International Financial Management (6409) | 3 credit points — Level 3
Managing Financial Services Firms (6412) | 3 credit points — Level 3
Law of Financial Institutions and Services (7041) | 3 credit points — Level 2
Strategic Management (7371) | 3 credit points — Level 3
Database Design (5915) | 3 credit points — Level 1
Information Systems in Organisations (6348) | 3 credit points — Level 1
Systems Analysis and Modelling (6365) | 3 credit points — Level 2
Designing Human-Computer Interaction (6389) | 3 credit points — Level 2
Systems Project and Quality Management (7173) | 3 credit points — Level 3
Document and Workflow Management (6388) | 3 credit points — Level 3
Business Intelligence Systems (7156) | 3 credit points — Level 3
General Systems Theory (7161) | 3 credit points — Level 3
Information Security (7162) | 3 credit points — Level 3
Information Systems Management (7163) | 3 credit points — Level 3
Database Design (5915) | 3 credit points — Level 1
Information Systems in Organisations (6348) | 3 credit points — Level 1
Systems Analysis and Modelling (6365) | 3 credit points — Level 2
Designing Human-Computer Interaction (6389) | 3 credit points — Level 2
Systems Project and Quality Management (7173) | 3 credit points — Level 3
Document and Workflow Management (6388) | 3 credit points — Level 3
Business Intelligence Systems (7156) | 3 credit points — Level 3
General Systems Theory (7161) | 3 credit points — Level 3
Information Security (7162) | 3 credit points — Level 3
Information Systems Management (7163) | 3 credit points — Level 3
Database Design (5915) | 3 credit points — Level 1
Information Systems in Organisations (6348) | 3 credit points — Level 1
Systems Analysis and Modelling (6365) | 3 credit points — Level 2
Designing Human-Computer Interaction (6389) | 3 credit points — Level 2
Systems Project and Quality Management (7173) | 3 credit points — Level 3
Document and Workflow Management (6388) | 3 credit points — Level 3
Business Intelligence Systems (7156) | 3 credit points — Level 3
General Systems Theory (7161) | 3 credit points — Level 3
Information Security (7162) | 3 credit points — Level 3
Information Systems Management (7163) | 3 credit points — Level 3
Investments (6378) | 3 credit points — Level 2
Financial Institutions and Markets (6386) | 3 credit points — Level 2
Business Finance (6392) | 3 credit points — Level 2
Revenue Law (6417) | 3 credit points — Level 3
Strategic Management (7371) | 3 credit points — Level 3
Advanced Financial Planning (6561) | 3 credit points — Level 3
Financial Plans & Risk Management (9986) | 3 credit points — Level 3
Introduction to Financial Planning (6563) | 3 credit points — Level 2
Introduction to Personal Financial Planning (9987) | 3 credit points — Level 2
Strategic Financial Planning (6564) | 3 credit points — Level 2
Superannuation, Retirement and Estate Planning (9988) | 3 credit points — Level 2
Strategic Tourism Management (7014) | 3 credit points — Level 3
Service Industry Project Scheme (7144) | 3 credit points — Level 3
Tourism and the World Economy (8052) | 3 credit points — Level 2
Tourism Policy (8053) | 3 credit points — Level 3
Service Industry Research (8054) | 3 credit points — Level 2
Global Tourism Issues (8729) | 3 credit points — Level 2
Tourism and Communication (8731) | 3 credit points — Level 2
Introduction to Tourism (6588) | 3 credit points — Level 1
Introduction to Events and Tourism (9470) | 3 credit points — Level 1
Entrepreneurship (6349) | 3 credit points — Level 2
Managing Human Resources (6354) | 3 credit points — Level 2
Introduction to International Business (6356) | 3 credit points — Level 1
Services Marketing (6366) | 3 credit points — Level 2
Business Ethics (6397) | 3 credit points — Level 3
Leadership, Innovation and Change (7075) | 3 credit points — Level 2
Strategic Management (7371) | 3 credit points — Level 3
Organisational Behaviour (7878) | 3 credit points — Level 2
Information Systems in Organisations (6348) | 3 credit points — Level 1
Accounting Systems and Practices (6360) | 3 credit points — Level 2
Management Accounting (6375) | 3 credit points — Level 2
Company Accounting (6391) | 3 credit points — Level 2
Business Finance (6392) | 3 credit points — Level 2
Advanced Management Accounting (6395) | 3 credit points — Level 3
Auditing (6398) | 3 credit points — Level 3
Contemporary Issues in Accounting (6399) | 3 credit points — Level 3
Introduction to International Business (6356) | 3 credit points — Level 1
International Trade and Payments (6359) | 3 credit points — Level 2
Global e-Business (6363) | 3 credit points — Level 2
Asia Pacific Business (6393) | 3 credit points — Level 2
Entrepreneurship (6349) | 3 credit points — Level 2
Project Evaluation and Management (6353) | 3 credit points — Level 3
e-Business Technology (6364) | 3 credit points — Level 2
Internet Marketing (6379) | 3 credit points — Level 2
International Marketing (6380) | 3 credit points — Level 2
Environmental and Resource Economics (6405) | 3 credit points — Level 3
International Financial Management (6409) | 3 credit points — Level 3
Managing Financial Services Firms (6412) | 3 credit points — Level 3
International Exchange (9cp) (6844) | 9 credit points — Level 3
International Exchange (12cp) (6845) | 12 credit points — Level 3
Service Industry Management 1 (7010) | 3 credit points — Level 2
International Exchange (3cp) (7643) | 3 credit points — Level 3
International Exchange (6cp) (7645) | 6 credit points — Level 3
Global Entrepreneurship (7934) | 3 credit points — Level 3
International Workplace Relations (8034) | 3 credit points — Level 3
Services Marketing (6366) | 3 credit points — Level 2
Marketing Management and Planning (6371) | 3 credit points — Level 2
Marketing Research Methods (6372) | 3 credit points — Level 2
Internet Marketing (6379) | 3 credit points — Level 2
International Marketing (6380) | 3 credit points — Level 2
Consumer Behaviour (6390) | 3 credit points — Level 2
Marketing Research Project (6413) | 3 credit points — Level 3
Entrepreneurship (6349) | 3 credit points — Level 2
Creativity (6350) | 3 credit points — Level 2
Project Evaluation and Management (6353) | 3 credit points — Level 3
Strategic Management (7371) | 3 credit points — Level 3
Business and Government Internship (8036) | 3 credit points — Level 3
Managing Pay and Performance (6370) | 3 credit points — Level 2
Industrial Relations (6384) | 3 credit points — Level 2
Developing Human Resources (6403) | 3 credit points — Level 3
Strategic Management (7371) | 3 credit points — Level 3
Organisational Behaviour (7878) | 3 credit points — Level 2
Employment Law (7906) | 3 credit points — Level 2
Workforce Planning (7998) | 3 credit points — Level 3
Managing Human Resources (6354) | 3 credit points — Level 2
Human Resource Economics (6385) | 3 credit points — Level 2
Business Ethics (6397) | 3 credit points — Level 3
Leadership, Innovation and Change (7075) | 3 credit points — Level 2
Organisational Performance (7079) | 3 credit points — Level 2
International Workplace Relations (8034) | 3 credit points — Level 3
Business and Government Internship (8036) | 3 credit points — Level 3
Note:
  • Students in Bachelor of Human Resource Management courses must select 6354 Managing Human Resources as their Restricted Choice unit.
Organisational Performance (7079) | 3 credit points — Level 2
Public Sector Management (7083) | 3 credit points — Level 2
Global Challenges in Governance (7533) | 3 credit points — Level 2
Organisational Behaviour (7878) | 3 credit points — Level 2
Introduction to Management (4207) | 3 credit points — Level 1
Project Evaluation and Management (6353) | 3 credit points — Level 3
Managing Human Resources (6354) | 3 credit points — Level 2
Diversity and Organisations (7059) | 3 credit points — Level 3
Leadership, Innovation and Change (7075) | 3 credit points — Level 2
Sociology of Technology and Work (7087) | 3 credit points — Level 2
National Security (8246) | 3 credit points — Level 2
Civil Society: Politics and Policy (8716) | 3 credit points — Level 3
Public Policy in Theory and Practice (8785) | 3 credit points — Level 3
Money, Employment and Growth (6369) | 3 credit points — Level 2
Intermediate Microeconomics (6382) | 3 credit points — Level 2
Intermediate Macroeconomics (6383) | 3 credit points — Level 2
Business Economics (6394) | 3 credit points — Level 2
Contemporary Issues in Macroeconomics (6400) | 3 credit points — Level 3
Contemporary Issues in Microeconomics (6401) | 3 credit points — Level 3
International Economics (6408) | 3 credit points — Level 3
Project Evaluation and Management (6353) | 3 credit points — Level 3
Managerial Economics (6376) | 3 credit points — Level 2
Human Resource Economics (6385) | 3 credit points — Level 2
Economics of the Public Sector (6404) | 3 credit points — Level 3
Environmental and Resource Economics (6405) | 3 credit points — Level 3

In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

Course duration

Standard eight semesters full-time or equivalent. Maximum twenty semesters.

Learning outcomes

Learning outcomes Related graduate attributes
Purpose Graduates of the Bachelor of Commerce/Bachelor of Communication in Media and Public Affairs will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and strategic skills in media and public affairs and one or more of the following areas in commerce: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies.

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Knowledge Graduates who complete this degree will obtain an in-depth knowledge of relevant disciplinary theory and practices, as well as the practical application of these in media and public affairs and in one or more of the commerce discipline areas listed above. In addition, graduates will have a broad understanding of concepts which are fundamental to commerce, such as statistics, commercial law, information systems, management, plus the interrelationships between government and business.

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Skills Graduates will develop: the cognitive skills required to critically analyze, evaluate and synthesize concepts and theories acquired in media and public affairs plus one or more of the commerce discipline areas identified above; the technical and generic skills required to master a range of communication skills and media research methodologies as well as apply discipline-specific technologies in one or more of the commerce discipline areas; the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation; the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information; the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders using technical and non-technical language, depending on the audience.

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Majors

Awards

Award Official abbreviation
Bachelor of Commerce BCom
Bachelor of Communication in Media and Public Affairs BComm Media&PubAffairs

Honours

Refer to individual courses.

Enquiries

Student category Contact details
Prospective Domestic Students Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Prospective International Students Email international@canberra.edu.au or Phone +61 2 6201 5342
Current and Commencing Students In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email bglstudent@canberra.edu.au