Media and Public Affairs Project (9031.3)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|Discipline Of Communication And Media||Level 3 - Undergraduate Advanced Unit|| Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Learning outcomesOn the completion of this unit students will be able to:
1. Identify and critically analyse public and political issues and problems and develop innovative yet realistic responses;
2. Demonstrate highly developed research, critical analysis and problem-solving skills;
3. Engage in complex ethical questions, strategic thinking, and problem solving;
4. Demonstrate high level written, oral and visual professional communication skills using a range of digital platforms; and
5. Present complex information in a clearly-written report format.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - evaluate and adopt new technology
PrerequisitesThis is the capstone unit of the degree and is normally available only to students in Year 3 who have completed all second year subjects in their area of specialisation.
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Bryman, A. (2012) Social Research Methods 4th edn. Oxford: Oxford University Press.
Tashakkori, A. & Teddlie, C. (2010). SAGE Handbook of Mixed Methods in Social & Behaviorial Research. Second Edition. London: Sage
Bickman, L. & Rog. D. (2009). The SAGE Handbook of Applied Social Research Methods. London: Sage
Media studies – quantitative
Berelson, B., Lazarsfeld, P. & McPhee, W. (1954). Voting: A study of opinion formation in a presidential campaign. Chicago: The University of Chicago Press.
Patterson, T. (1980). The mass media election: How Americans choose their president. New York: Praeger.
Media studies – qualitative
Kitto, S., Chesters, J. & Grbich, C. (2008). Quality in qualitative research. Medical Journal of Australia, 188 (4): 243-246.
Livingstone, S. (2004). The challenge of changing audiences: Or, what is the audience researcher to do in the age of the internet? European Journal of Communication, 19(1): 75-86.
Moores, S. (1993). Interpreting audiences: The ethnography of media consumption. London: Sage. Chapter 1, ‘Approaching audiences'.
McCallum, K. (2009). News and local talk: Conversations about the ‘crisis' of Indigenous violence in Australia (pp. 151-167). In S. E. Bird (ed.) The anthropology of news and journalism. Evansville: University of Indiana Press.
It is strongly advised that students attend all workshops as scheduled, client briefings and keep in touch with their lecturer to ensure that they get the most out of this unit and that they maximise their chances of producing assignments of a high standard. Students also need to remember that their participation and contribution to their team will be in part assessed by their peers. This marking scheme has been specifically set up to ensure that no-one can hide in the group work in this unit – all contributions are transparent and will be fairly graded.
Required IT skills
Work placement, internships or practicums
This unit is a Work Integrated Learning Project Unit.