Consumer Behaviour (6390.7)

Required texts

Required texts/readings:

Solomon, Michael R. (2017) "Consumer Behavior – Global Edition", 12th Edition, Pearson Education Limited, Essex, 

ISBN13: 9781292153100, ISBN 10: 1292153105

Supplementary readings:

Schiffman, L. (2013) "Consumer Behaviour VitalSource", 6th Edition, Pearson Australia, ISBN13: 9781486014347, ISBN10: 1486014348

Academic Journals:

• Journal of Consumer Research
• Journal of Marketing
• Journal of the Academy of Marketing Science
• Journal of Consumer Behaviour
• Journal of Consumer Psychology
• Journal of Marketing Research
• Australasian Marketing Journal
• Journal of Advertising Research
• European Journal of Marketing
• Harvard Business Review

Websites of con-current news and business reviews:

http://www.acrwebsite.org/

https://www.ama.org/Pages/default.aspx

http://www.australianbusinessjournal.com.au/

http://www.marketingmag.com.au/

http://sloanreview.mit.edu/

http://hbr.org/

https://www.ama.org/publications/MarketingNews/Pages/About.aspx

https://www.ama.org/publications/MarketingInsights/Pages/About.aspx

http://www.wsj.com/asia

http://money.cnn.com/magazines/fortune/

http://www.nielsenmedia.com.au

http:www.roymorgan.com.au

Australian Bureau of Statistics www.abs.gov.au/

Submission of assessment items

Extensions & Late submissions

Please note that you are required to submit your written assignments online, and your work should be submitted to URKUND to check for text matching. Please bear in mind that URKUND reports showing textmatching will be sent directly to Associate Dean of Education Office for further investigation. As a student from University of Canberra you are responsible to familiarize yourself with UC policies about misconduct including plagiarism.   

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

It is essential that the students come prepared for tutorials by attending the lectures and by reading designated chapters for tutorials each week. Please bear in mind that this unit is delivered in face-to-face mode, and you are required to attend the lectures and tutorials.

The lectures of this unit will contain elaborate briefing on the key theories/topics on consumer behaviour. The tutorial sessions will be used for conceptual reflection and learning through sharing. The sessions will also contain blending of rich discussion from the text and practical activity-based learning experiences. Therefore, it is essential that the students come prepared for tutorials by attending the lectures and by reading designated chapters for tutorials each week. Your tutor will help you understand critical aspects of consumer behaviour through reflective discussions and practical examples from real world marketing scenario. 

For this unit students are required to gain first exposure to new material outside of class via reading the textbook and attending the lectures. They are also required to actively participate in discussions and activities during tutorial class time. During the tutorials, students are required to actively participate in problem-solving, critical thinking, and discussions.

Learning occurs most effectively in an environment where all the participants are eager and ready to learn. Therefore, I expect that everyone will engage in professional behaviors that contribute to the creation of a stimulating learning environment. As such, the followings are required: 

• Attendance at every class, being to class on time,
• Remaining in class for the duration of the class,
• Being prepared for class,
• actively participating in class discussions, 
• Asking thoughtful questions, sharing ideas,
• listening respectfully when others are speaking,
• Being focused on the activities at hand,
• Questions or ideas that provoke discussion or illustrate class material are ideal forms of contribution. 

Required IT skills

None

Work placement, internships or practicums

None

• Semester 1, 2018, On-campus, UC - Canberra, Bruce (177906)
• Semester 1, 2017, On-campus, UC - Canberra, Bruce (166842)
• Semester 1, 2016, On-campus, UC - Canberra, Bruce (156942)