Consumer Behaviour (6390.7)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|
|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|School Of Management||Level 2 - Undergraduate Intermediate Unit|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesOn successful completion of this unit, students will be able to:
1. Understand consumer behaviour theory and its implications for marketing strategy.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - think globally about issues in their profession
Prerequisites6356 Introduction to International Business OR Introduction to Marketing OR 9521 Foundations of Marketing
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
Solomon, Michael R. (2017) "Consumer Behavior – Global Edition", 12th Edition, Pearson Education Limited, Essex,
ISBN13: 9781292153100, ISBN 10: 1292153105
Note: Please make sure you use the Global Edition (12th edition)
Schiffman, L. (2013) "Consumer Behaviour VitalSource", 6th Edition, Pearson Australia, ISBN13: 9781486014347, ISBN10: 1486014348
- Journal of Consumer Research
- Journal of Marketing
- Journal of the Academy of Marketing Science
- Journal of Consumer Behaviour
- Journal of Consumer Psychology
- Journal of Marketing Research
- Australasian Marketing Journal
- Journal of Advertising Research
- European Journal of Marketing
- Harvard Business Review
Websites of con-current news and business reviews:
Australian Bureau of Statistics www.abs.gov.au/
Submission of assessment items
Extensions & Late submissions
Please note that you are required to submit your written assignments online, and your work should be submitted to URKUND to check for text matching. Please bear in mind that URKUND reports showing textmatching will be sent directly to Associate Dean of Education Office for further investigation. As a student from University of Canberra you are responsible to familiarize yourself with UC policies about misconduct including plagiarism.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
It is essential that the students come prepared for tutorials by attending the lectures and by reading designated chapters for tutorials each week. Please bear in mind that this unit is delivered in face-to-face mode, and you are required to attend the lectures and tutorials.
The lectures of this unit will contain elaborate briefing on the key theories/topics on consumer behaviour. The tutorial sessions will be used for conceptual reflection and learning through sharing. The sessions will also contain blending of rich discussion from the text and practical activity-based learning experiences. Therefore, it is essential that the students come prepared for tutorials by attending the lectures and by reading designated chapters for tutorials each week. Your tutor will help you understand critical aspects of consumer behaviour through reflective discussions and practical examples from real world marketing scenario.
For this unit students are required to gain first exposure to new material outside of class via reading the textbook and attending the lectures. They are also required to actively participate in discussions and activities during tutorial class time. During the tutorials, students are required to actively participate in problem-solving, critical thinking, and discussions.
Learning occurs most effectively in an environment where all the participants are eager and ready to learn. Therefore, I expect that everyone will engage in professional behaviors that contribute to the creation of a stimulating learning environment. As such, the followings are required:
- Attendance at every class, being to class on time,
- Remaining in class for the duration of the class,
- Being prepared for class,
- actively participating in class discussions,
- Asking thoughtful questions, sharing ideas,
- listening respectfully when others are speaking,
- Being focused on the activities at hand,
- Questions or ideas that provoke discussion or illustrate class material are ideal forms of contribution.
Required IT skills
Work placement, internships or practicums