Global e-Business (6363.5)

This unit will provide an understanding of the global economic and regulatory infrastructure and the strategic context within which global electronic commerce is developing. It will examine the various principles that govern and influence global e-business and investigate how information and technology affects the nature of economic transactions and influence market structures in the global context. It will also examine how businesses can manage their foreign trade activities via the internet, digital marketplaces and other electronic networks, and the issues involved in implementing global e-commerce operations.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Explain the various components that constitute the information and network economy in a global context;

2. Describe briefly some of the technological infrastructures that are required for the successful implementation of global e-business;
3. Analyse and apply the different e-business models required for the successful management and administration of e-business in a global environment;
4. Explain the issues surrounding privacy, security, taxation and the protection of intellectual property in the conduct of ecommerce activities.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - evaluate and adopt new technology

Prerequisites

6355 Introduction to Economics OR 9525 Principles of Management OR 9518 Foundations of Microeconomics

Corequisites

None.

Assumed knowledge

None.