Bachelor of Communication in Public Relations/Bachelor of Event and Tourism Management (291JA.2)
|Selection rank||English language requirements||Duration||UAC code|
|Faculty||Discipline(s)||Location||Available teaching periods|
|Faculty of Arts and Design||
School of Arts and Communications
Canberra Business School
| UC - Canberra, Bruce
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
|Academic entry requirements||English language requirements||CRICOS code||Faculty|
|082806E||Faculty of Arts and Design|
|Discipline(s)||Location||Available teaching periods||Duration|
School of Arts and Communications
Canberra Business School
| UC - Canberra, Bruce
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
Create some PR hype in the event sector
This unique Double Degree will allow your event and tourism career to soar sky-high with your career-advancing job description as a qualified public relations practitioner.
Learn about contemporary issues in tourism and events, gain an introduction into marketing, business law, accounting and tourism policy, and undertake a communication internship that will sharpen your skill-set even further (and of course, up your networking capabilities).
On the PR side, you’ll acquire a comprehensive understanding of the social, political, cultural and global contexts in which PR is practiced, learn about crisis management in media communications and develop the strategic know-how needed for entrepreneurial roles. Plus on graduating, you’ll be accredited by the Public Relations Institute of Australia. Hello, multiple, dynamic career opportunities!
Combine a Bachelor of Communication in Public Relations / Bachelor of Event and Tourism Management at UC and you will:
- gain knowledge and skills in events and tourism management
- develop strategic management skills for entrepreneurial roles
- acquire a comprehensive understanding of the social, political, cultural and global contexts in which PR is practiced
- understand ethical practice, social responsibility and legal frameworks
- refine your media research and application methods
- understand the principles of risk and crisis management and of media communication in professional practice.
In this course, you can undertake a workplace internship as part of the Faculty of Arts and Design’s commitment to supporting work integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.
Opportunities exist for Bachelor of Communication in Public Relations / Bachelor of Event and Tourism Management graduates in a range of sectors, including:
- Government Departments and Agencies
- Charities and Not-For-Profit Organisations
- Community Groups
- Corporate Businesses
- Hospitality Training and Consultancy Firms
- Hotels and Resorts
- Institutional Hospitality Management
- Tourism and Hotel Consultancies
Course specific information
Applicants must meet normal university requirements for admission to an undergraduate degree course.
The Bachelor of Communication in Public Relations is accredited by the Public Relations Institute of Australia.
Normal UC admission requirements to an undergraduate course.
Periods course is open for new admissions
This course is not open for new admissions.
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy. Credit is not permitted towards completion of a graduate certificate.
Bachelor of Communication in Public Relations/Bachelor of Event and Tourism Management (291JA) | 96 credit points
- From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered. Students complete unit 11009 Business Decision Making instead.
- From Semester 1 2018 students not completing the major in Marketing, Marketing Management or Business Administration, may choose to complete an Open Elective unit in lieu of 6357 Intro to Marketing.
- Commerce students seeking accreditation by professional Accounting bodies or the Financial Planning Assoc must pass Intro to Economics & (Accounting for Managers or Business Decision Making).
- From 2018 students should take unit 8296 Introduction to Politics & Government instead of unit 6606. Students who are already required to take 8296 in their course may select an Open Elective instead.
- From 2018 students complete unit 11011 Professional Orientation (Business) in lieu of unit 9799.
- 1. From Semester 1 2018 unit 11220 Business Law replaces 4977 Introduction to Business Law. Students in this course may choose to complete an Open Elective unit instead.
- 2. From Semester 1 2018 students may choose to complete an Open Elective unit in lieu of 6348 Information Systems in Organisations.
In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Standard eight semesters full-time or equivalent. Maximum twenty semesters.
|Learning outcomes||Related graduate attributes|
|A conceptual understanding and a practical orientation in events and tourism management; Development of management skills necessary to function effectively, strategically and ethically in management and entrepreneurial roles in event and tourism management. A well-rounded understanding of the social, political and cultural domestic and global contexts in which public relations is practised. The skills and knowledge to operate as an entry-level public relations practitioner An understanding of the theoretical principles that apply to modern public relations practice. A conceptual and practical understanding of ethical practice, social responsibility and legal frameworks for public relations Experience in a professional public relations environment through a compulsory internship. An understanding of, and basic competence in, media research methods and the ability to apply these to research tasks An understanding of the principles of risk and crisis and of political communication in the context of professional practice. High level written and oral communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice.||
a) High order written and oral communication skills relevant to professional practice.
b) Mastery of specialist professional communication techniques.
c) Understanding of strategic professional practice and leadership.
d) Ability to take direction.
Working independently and with others
a) Development of initiative and resilience
b) Work sensitively and co-operatively with diverse stakeholders
c) Develop interpersonal skills to enable the establishment and maintenance of good working relationships
Analysis and enquiry
a) Identify and analyse information relevant to professional practice.
b) Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation.
c) Apply concepts, principles and professional methodologies to professional communication tasks.
a) Examine and question information relevant to professional communication tasks.
b) Analyse and explain contexts in which they practice
c) Assess and evaluate professional communication outcomes
d) Think critically and creatively when developing responses
Professionalism and social responsibility
a) Understand the social and professional influence of public relations and its role in ethical practice
b) Understand the diverse needs of stakeholders and socially responsible approaches to communications with them
c) Differentiate between ethical and non-ethical practice
- Major in Event and Tourism Management (MJ0248)
- Minor in Business & Government Foundation (MGT) (MN0205)
- Major in Public Relations (MJ0219)
- Minor in Business Foundation (MN0145)
- Major in Communication Studies (MJ0216)
|Bachelor of Communication in Public Relations||BComm PubRel|
|Bachelor of Event and Tourism Management||B Event&TrsmMgt|
High performing students may be eligible to enrol in the Bachelor of Arts (Honours) or Bachelor of Philospophy (Honours) courses.
|Student category||Contact details|
|Current and Commencing Students||Email FAD.Student@canberra.edu.au Ph 1300 301 727|
|Prospective Domestic Students||Please email: email@example.com or telephone: 1800 UNI CAN (1800 864 226)|
|Prospective International Students||Email: firstname.lastname@example.org, Tel: +61 2 6201 5342|