Sales and Marketing Internship (9601.1)

Students are required to undertake an internship placement of 75 hours under the supervision of a professional practitioner in an appropriate workplace in the community where they will be exposed to and involved in the processes of planning and implementing management activities (please note that under special arrangements it may also be possible to undertake this internship in an overseas location).

Each student is required to analyse the organisation and management practices by preparing a research report and maintaining a reflective journal throughout his/her placement.

Each student will also prepare a 5 minute electronic virtual presentation which could be used to share his/her observations and experiences with others. There are also three assessable workshop sessions held on campus where students will be exposed to services of the UC Careers office, professional practices and relevant theories. It is expected students would have completed the module, Thinking Like a Professional, in the compulsory BGL foundation Level 1 unit, Problem Analysis and Statistics (PAS) or an equivalent where students have articulated into UC or are from another UC faculty.

Learning outcomes

On completion of this unit, students will be able to:
1. Understand the relationships between sales and marketing theories and actual professional practice through self-directed learning;

2. Analyse actual sales and marketing related practices and identify how sales and marketing could be improved;
3. Working individually and in groups, communicate their experience both orally and in written form, with confidence and clarity; and
4. Demonstrate entrepreneurial skills including creativity, initiative, critical thinking, adaptability, leadership, and resourcefulness.

Graduate attributes

1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Skills development

 

 

Prerequisites

Permission of the unit convener.

Corequisites

None.

Incompatible units

NONE.

Equivalent units

NO.

Assumed knowledge

None.