Public Relations Project (9037.4)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | ||
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| Discipline Of Communication And Media | Level 3 - Undergraduate Advanced Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Skills development
This unit is about drawing together everything you've learned over the past few years and putting it to good use for real clients. This year, the unit will be run a little differently. You will be working to our client, the ACT Board of the International Association of Business Communicators (IABC). You will interview communications professionals across Canberra who have nominated their programs to be part of the 'Communicating Canberra: 2018 Showcase'. You will use these interviews, and your research, to then develop case studies of best practice communications campaigns run in the community, private and public sectors in 2017-2018. These case studies will be included on a website we will create, and will in themselves become applications to the IABC's International Gold Quill Awards. We will celebrate the project through a networking event at the end of semester with the cohort, representatives from all the featured organisations, and the IABC Board members. You will also all contribute to the creation and promotion of this event as part of your assessment.
Through this approach you will meet and network with a range of leading industry professionals who may be very valuable for you when you graduate. You will learn about the latest innovative communication programs and campaigns being run across the sectors; will prepare submissions for local organisations that may receive international recognition; contribute to an inaugural Showcase program and will organise (and promote) an event to celebrate your work. In the process you'll deepen your skills in research, interviewing and writing in a range of formats; event organisation and publicity, teamwork and professionalism, and will produce some excellent tangible products for your eportfolio.
| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
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Required texts
Links and resources will be placed on Canvas
Submission of assessment items
Extensions & Late submissions
All submissions through Canvas.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
This is an unprecedented opportunity for all students to work closely with some of Canberra's most experienced, and most exciting emerging consultancies. All teams are required to meet with their agencies and their clients regularly throughout the semester and to work closely in partnership with them.
Required IT skills
None
Work placement, internships or practicums
This unit involves involvement with industry on real projects and therefore, additional student responsibilities are required in addition to those described in this section. Work integrated learning requires strict adherence to professional practice principles and ethics. Client confidentiality must always be maintained. Students are also expected to dress - and behave - professionally when interviewing organisations offsite.
