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Bachelor of Arts in International Studies/Bachelor of Communication in Advertising (221JA.3)
Please note these are the 2018 details for this course
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Bachelor of Arts in International Studies/Bachelor of Communication in Advertising
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| 60 | Bruce, Canberra |
4.0 years | |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Arts and Design | School of Arts and Communications |
362306 | |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 7 | |
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols.
Please note: Course fees are assessed annually and are subject to change.
Commonwealth Support Place (CSP)
Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Research Students
Most domestic Higher Degree by Research students are supported by an Australian Government Research Training Program (RTP) Fee Offset Scholarship and are not liable for fees up the standard course duration. Find out more about your eligibility here.
AQF Level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| Bruce, Canberra |
4.0 years | ||
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Arts and Design | School of Arts and Communications |
077619F | |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 7 | |
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
AQF level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
International advertising guru? Bring it.
Advertising Account Director, Brand Manager, Media Planner, Social Media Extraordinaire … is one of these your ultimate job description? If those thumbs are up, then this double degree is also right up your career alley, particularly if you’d like to be ‘working it’ overseas, because UC also offers an international student exchange program.
With a focus on meeting (head-on) the challenges of the rapidly evolving communications industries, this course will equip you with the skills to develop innovative concepts, manage strategic brands and client relationships, and expand your knowledge of the digital advertising sphere, enabling you to expertly market products and services at an international level. Because after all, advertising’s a global language, right?
Combine a Bachelor of Arts in International Studies / Bachelor of Communication in Advertising at UC and you will:
- investigate the cultural, political and economic forces in the global arena
- understand and evaluate the global socio-economic impact on cultures and communities
- gain a thorough understanding of the nature and functions of contemporary advertising and marketing communications
- manage strategic brands, media and client relationships
- expand your advertising knowledge in an era of digital communication
- acquire the essential skills for working domestically and internationally.
Work-integrated learning
In this course, you can undertake an internship unit as part of the Faculty of Arts and Design’s commitment to supporting work integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.
Career opportunities
Opportunities exist for Bachelor of Arts in International Studies / Bachelor of Communication in Advertising graduates in the advertising, government, not-for-profit and public and private enterprise sectors, in roles including:
- Advertising Account Executive
- Advertising/Marketing Analyst
- Brand/Product Manager
- Communication Strategist/Planner
- Copywriter
- Direct Marketing Coordinator
- Fundraising Officer
- Media Planner
- Marketing Communication Coordinator
- Marketing/Media Analyst
- Promotion Coordinator
- Social Media Coordinator
- Sponsorship Coordinator
- Sales Coordinator
Course specific information
Applicants must meet normal university requirements for admission to an undergraduate degree course.
Professional accreditation
The Bachelor of Communication in Advertising is accredited with the International Advertising Association (IAA) and Media Federation of Australia (MFA).
Normal UC requirements for admission to an undergraduate course.
Additional admission requirements
None.
Assumed knowledge
Refer to individual courses.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Bachelor of Arts in International Studies/Bachelor of Communication in Advertising (221JA) | 96 credit points
Problem Analysis and Statistics (8732) | 3 credit points — Level 1
Digital Media Literacy (9022) | 3 credit points — Level 1
Note:
- From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered. Students complete unit 11009 Business Decision Making instead.
Industry & Community Engagement (Internships) (10115) | 3 credit points — Level 3
Note:
- From 2017 students are not able to undertake unit 8512 International Studies Internship. This unit has been replaced by 10115 Industry and Community Engagement Internship.
- Students who completed 9799 Foundations of Professional Planning prior to 2018 may count this unit in lieu of 10333 Professional Orientation (Arts)
Digital Media Literacy (9022) | 3 credit points — Level 1
- Students may wish to choose unit 9032 'Communication Internship' as their elective unit.
Note:- One 3cp open elective from any part of the University.
Introduction to Media Production (8121) | 3 credit points — Level 1
Digital Media Literacy (9022) | 3 credit points — Level 1
- 1. If one of the units in this list is already a required unit within the typical course structure, it cannot be counted as an Arts Foundation Unit.
- 2. This list includes units from both Semesters 1 and 2 so you will need to check unit availability.
- 3. Pre Curriculum Renewal 2019 Units are not offered at UC BRUCE from Semester 1, 2019. Students who commenced prior to 2019 can have these units counted towards course completion.
- 4. Units 9494 AND 9498 are no longer apart of this course from Semester 2, 2016. Students who commenced prior to 2017 can have these units counted towards course completion.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Semester 1
Faculty of Arts and Design Restricted Choice Unit
Semester 2
Digital Media Literacy (9022)
Year 2
Semester 1
Semester 2
MN0202 Restricted Choice Unit
Year 3
Semester 1
MN0202 Restricted Choice Unit
Semester 2
MN0202 Restricted Choice Unit
Year 4
Semester 1
MJ0283 Restricted Choice Unit
MN0202 Restricted Choice Unit
Semester 2
MJ0283 Restricted Choice Unit
Open Elective OR Communication Internship
Year 1
Semester 1
Faculty of Arts and Design Restricted Choice Unit
Semester 2
Digital Media Literacy (9022)
Year 2
Semester 1
Semester 2
MN0202 Restricted Choice Unit
Year 3
Semester 1
MN0202 Restricted Choice Unit
Semester 2
MN0202 Restricted Choice Unit
Year 4
Semester 1
MN0202 Restricted Choice Unit
MJ0283 Restricted Choice Unit
Semester 2
Open Elective OR Communication Internship
MJ0283 Restricted Choice Unit
Course duration
Standard eight semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| The course gives students an opportunity to attain interdisciplinary understanding of global issues. It helps them understand the connection between geography, history, politics and cultures of global communities. | Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions. Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way. |
| The course develops students' ability to understand and analyse current world events, by contextualising and communicating them in relation to relevant global developments and processes. | Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way. Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions. |
| The course introduces students to a range of academic fields and approaches its themes and topics from a variety of multi- disciplinary perspectives, and improves their ability to engage in critical analysis of knowledge and practices. | Communication: ability present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries. Working independently and with others: ability to plan own work, be self-directed, use interpersonal skills and attitude to work collectively. Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way. Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions. |
| Students will have the analytical skills required to understand and evaluate the global socio-economic impact on cultures and communities. | Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way. Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions. Professionalism and social responsibility: capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefits of others and the environment. |
| The course equips students with skills needed for generation of creative ideas and problem solving. The course provides an internship unit and a minor in professional skills which aims to develop skills needed in workplaces. | Communication: ability present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries. Working independently and with others: ability to plan own work, be self-directed, use interpersonal skills and attitude to work collectively. Analysis and inquiry: ability to gather information, analyse and evaluate information and situations in a systematic, creative and insightful way. Problem solving: ability to apply problem-solving processes in novel situations identify, analyse problems then formulate, implement solutions. |
| To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications. | - Communicate and present arguments and ideas effectively; - Select and use appropriate information and communication technology for analysis and enquiry. |
| To provide practical workshops which are integral to the course supported by internships to improve professional skills. | - Identify problems and analyse the main features of problems relevant to their professional field; - Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness; - Create and present new ideas; - Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity; - Working independently and with others; - Work with others as part of a group; - Work sensitively and co-operatively with diverse stakeholders. |
| To provide electives in social science, humanities, business or creative arts. | Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation. |
| To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. | - Apply concepts, principles and professional methodologies to professional communication tasks. Understand the social and professional influence of advertising and marketing communications and their role in ethical practice. |
Majors
- Minor in International Studies Professional Skills (MN0202)
- Minor in Human Rights and Social Justice (MN0132)
- Major in International Studies (Restricted) (MJ0283)
- Major in Advertising (18cp) (MJ0227)
- Major in Communication Studies (MJ0216)
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Arts in International Studies | BA IntlSt |
| Bachelor of Communication in Advertising | BComm Advt |
Honours
Refer to individual courses.
Enquiries
| Student category | Contact details |
|---|---|
| Current and Commencing Students | Email FAD.Student@canberra.edu.au or Phone 1300 301 727 |
| Prospective International Students | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
| Prospective Domestic Students | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
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