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Bachelor of Graphic Design/Bachelor of Communication in Advertising (220JA.1)
Please note these are the 2018 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| 60 | Bruce, Canberra |
4.0 years | |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Arts and Design | School of Arts and Communications School of Design and the Built Environment |
363116 | |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 7 | |
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols.
Please note: Course fees are assessed annually and are subject to change.
Commonwealth Support Place (CSP)
Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Research Students
Most domestic Higher Degree by Research students are supported by an Australian Government Research Training Program (RTP) Fee Offset Scholarship and are not liable for fees up the standard course duration. Find out more about your eligibility here.
AQF Level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| Bruce, Canberra |
4.0 years | ||
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Arts and Design | School of Arts and Communications School of Design and the Built Environment |
077631K | |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 7 | |
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
AQF level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
A creative career? It’s all about communication.
Dreaming of a career as a multi-media developer, creative director, copywriter or (why not channel your artistic entrepreneur) as the head honcho of your own graphic design business? This qualification will ensure you’re technically and strategically equipped for the multi-faceted and rapidly evolving design and communications industry.
Immerse yourself in this highly engaging Double Degree and you’ll be able to conceptualise design in a variety of contexts and media, explore brand development, media engagement and cross-platform digital communication, and of course, ‘sell’ your conceptual ideas like a first-rate advertising guru.
But wait! Hold onto that stylus, because you’ll also have the opportunity of engaging in a professional internship or consultancy project that will have you participating in off-site workshops, excursions and even overseas study tours. Designer Extraordinaire? Yes, you are.
Combine a Bachelor of Graphic Design / Bachelor of Communication in Advertising at UC and you will:
- be able to produce designs in a wide variety of contexts and media, including in the areas of print, packaging, video, environmental, web and interface for desktop and mobile devices
- develop in-depth knowledge and skills in communication and advertising strategy
- integrate the conceptual, technical and theoretical aspects of graphic design
- focus on strategic brand development, media engagement and cross-platform digital communication
- understand the societal, consumer and creative principles that underpin marketing communication.
Work-integrated learning
In this course, you can undertake consultancy projects or a workplace internship as part of the Faculty of Arts and Design’s commitment to supporting work-integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.
Career opportunities
Opportunities exist for Bachelor of Graphic Design / Bachelor of Communication in Advertising graduates in the advertising, government, not-for-profit and public and private enterprise sectors, including as a:
- Multimedia Developer
- Art Director
- Graphic Designer
- Creative Director
- Illustrator
- Copywriter
- Desktop Publisher
- Production Manager
- Ad Executive
- Creative Consultant
- Design Educator
- Entrepreneur
Course specific information
Applicants must meet normal university requirements for admission to an undergraduate degree course.
Professional accreditation
None.
Normal UC admission requirements to an undergraduate course.
Additional admission requirements
Refer to individual courses.
Assumed knowledge
Refer to individual courses.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Bachelor of Graphic Design/Bachelor of Communication in Advertising (220JA) | 96 credit points
Graphic Design Thinking and Research (8600) | 3 credit points — Level 1
Communication Internship (9490) | 3 credit points — Level 3
Industry & Community Engagement (Internships) (10115) | 3 credit points — Level 3
Publication Design (8608) | 3 credit points — Level 1
Digital Media Literacy (9022) | 3 credit points — Level 1
- Students who completed 9799 Foundations of Professional Planning prior to 2018 may count this unit in lieu of 10336 Professional Orientation (Design)
- Units 9131, 9132 and 9437 have been closed from Semester 1, 2015. Students who completed these units will have them counted towards course completion.
Introduction to Media Production (8121) | 3 credit points — Level 1
Digital Media Literacy (9022) | 3 credit points — Level 1
- 1. If one of the units in this list is already a required unit within the typical course structure, it cannot be counted as a Restricted Choice.
- 2. This list includes units from both Semesters 1 and 2 so you will need to check unit availability.
- Internship: Students may wish to choose 9032 Communication Internship as one of their electives.
- Unit Levels: In selecting electives students should note that no more than 30 credit points at Level 1 is permitted for the entire course.
Note:- Must pass 3 credit points from anywhere in the University.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Semester 1
Semester 2
Digital Media Literacy (9022)
Graphic Design Thinking and Research (8600)
Arts Foundation Unit
Year 2
Year 3
Year 1
Semester 1
Semester 2
Digital Media Literacy (9022)
Graphic Design Thinking and Research (8600)
Arts Foundation Unit
Year 2
Year 3
Semester 1
Semester 2
Industry & Community Engagement (Internships) (10115)
Course duration
Standard eight semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| Cultural and critical understanding of graphic design practice, media forms and production techniques in the national and international contexts; | 1. Communication; 2. Analysis and inquiry; 5. Professionalism and social responsibility. |
| Ability to work with current and emerging design technologies to produce creative, engaging and accessible graphic media; | 1. Communication; 3. Problem solving; 4. Working independently and with others; 5. Professionalism and social responsibility. |
| Ability to identify, evaluate, and adapt concepts and techniques from a range of sources for a variety of contexts; | 2. Analysis and inquiry; 3. Problem solving; 4. Working independently and with others. |
| Ability to work independently and as a productive member of an interdisciplinary team; | 1. Communication; 3. Problem solving; 4. Working independently and with others; 5. Professionalism and social responsibility. |
| Ability to define and communicate a clear rationale for design decisions to both expert and non-expert audiences. | 1. Communication; 2. Analysis and inquiry. |
| An ability to explore and resolve problems beyond the existing knowledge base. An approach to learning that encourages the development of creativity. An ability to communicate ideas to others and to identify the most suitable media for such communication. | 1. Communication; 2. Information literacy and numeracy; 4. Problem solving. |
| An understanding of current information technology and in particular of the software used in the design profession to explore and communicate ideas. | 1. Communication; 3. Information and communication technology. |
| An understanding of the position and role of the profession in the wider community. An awareness of the associated design disciplines and how Graphic Design can interact with them. An awareness of the imperatives of sustainable design and an understanding of professional responsibilities and ethical behaviour. | 5. Working with others; 6. Effective workplace skills; 7. Professional ethics; Social responsibility. |
| The ability to relate to other professionals in mono or multi-disciplinary teams. To develop an attitude to design which recognises that change is constant and that a personal commitment to skills maintenance is essential. |
5. Working with others; 8. Lifelong learning; Personal attributes. |
| - To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications. | - Communicate and present arguments and ideas effectively. Select and use appropriate information and communication technology for analysis and enquiry. |
| - To provide practical workshops which are integral to the course supported by internships to improve professional skills. | - Identify problems and analyse the main features of problems relevant to their professional field; - Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness; - Create and present new ideas; - Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity; - Working independently and with others; - Work with others as part of a group; - Work sensitively and co-operatively with diverse stakeholders. |
| - To provide electives in social science, humanities, business or creative arts. | - Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practice their specialisation. |
| - To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. | - Apply concepts, principles and professional methodologies to professional communication tasks; - Understand the social and professional influence of advertising and marketing communications and their role in ethical practice. |
Majors
- Major in Graphic Design Studio (Restricted) (MJ0183)
- Major in Digital Design and Production (MJ0182)
- Major in Advertising (18cp) (MJ0227)
- Major in Communication Studies (MJ0216)
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Graphic Design | B GraphicDes |
| Bachelor of Communication in Advertising | BComm Advt |
Honours
Refer to individual courses.
Enquiries
| Student category | Contact details |
|---|---|
| Prospective Domestic Students | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
| Prospective International Students | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
| Current and Commencing Students | Email FAD.Student@canberra.edu.au or Phone 1300 301 727 |
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