Find the scholarship that's the right fit for you
Bachelor of Commerce/Bachelor of Communication in Advertising (231JA.1)
Please note these are the 2017 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| On campus |
4.0 years | ||
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Business, Government & Law | Canberra Business School Discipline of Communication and Media |
||
| Fees | English language requirements | ||
|
|
View requirements | ||
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| On campus |
4.0 years | ||
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Business, Government & Law | Canberra Business School Discipline of Communication and Media |
077606M | |
| Fees | English language requirements | ||
|
|
View requirements | ||
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
The Bachelor of Communication in Advertising shapes and produces graduates with the skills, knowledge and creative and strategic edge needed to meet evolving challenges in the dynamic advertising and marketing communications industries. The degree addresses critical aspects of marketing communications with a particular focus on advertising, strategic brand management, media and client relationships in domestic and international national contexts. It provides students with opportunities to understand advertising in the digital communication era through the application of relevant theory, and from a practical perspective through work-integrated-learning experience and professional internships. The aim of the Bachelor of Commerce program is to develop business professionals who have the relevant knowledge and skills for admission to their respective professional communities but who are also equipped to solve problems within a multi-disciplinary business environment. Graduates will appreciate their chosen discipline in the context of the wider social, legal, economic and political environment. Students select one of the following Commerce majors: Accounting; Banking &Financial Service; Business Administration; Economics; Financial Planning; Human Resource Management; Information Systems; International Business; Marketing Management; Public Sector Management; Tourism Management. This course is accredited by the International Advertising Association and the Media Federation of Australia.
Professional accreditation
Bachelor of Commerce: This course is accredited by CPA Australia and the Chartered Accountants Australia and New Zealand (CAANZ). The Financial Planning major is accredited by the Financial Planning Association of Australia (FPA).
Normal UC admission requirements to an undergraduate course.
Additional admission requirements
Refer to individual courses.
Assumed knowledge
Refer to individual courses.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Bachelor of Commerce/Bachelor of Communication in Advertising (231JA) | 96 credit points
Note:
- From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered. Students complete unit 11009 Business Decision Making instead.
Note:
- From Semester 1 2018 students not completing the major in Marketing, Marketing Management or Business Administration, may choose to complete an Open Elective unit in lieu of 6357 Intro to Marketing.
- Commerce students seeking accreditation by professional Accounting bodies or the Financial Planning Assoc must pass Intro to Economics & (Accounting for Managers or Business Decision Making).
Problem Analysis and Statistics (8732) | 3 credit points — Level 1
Digital Media Literacy (9022) | 3 credit points — Level 1
Foundations of Research and Creative Inquiry (9437) | 3 credit points — Level 1
Note:
- From Semester 1, 2015 9799 Foundations of Professional Planning replaces 9437 Foundations of Research & Creative Inquiry. Students who have not previously passed 9437 are now required to pass 9799.
Note:
- Students in Bachelor of Human Resource Management courses must select 6354 Managing Human Resources as their Restricted Choice unit.
- Internship: Students may wish to choose 9032 Communication Internship as their Open Elective.
- Unit Levels: In selecting electives students should note that no more than 30 credit points at Level 1 is permitted for the entire course.
Note:- Must pass 3 credit points from anywhere in the University.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Semester 1
Semester 2
Digital Media Literacy (9022)
Problem Analysis and Statistics (8732)
Year 2
Semester 1
Year 3
Semester 1
Two Commerce Major Units
Year 4
Semester 1
Two Commerce Major Units
Year 1
Semester 1
Semester 2
Digital Media Literacy (9022)
Year 2
Semester 1
Minor in Business and Government Foundation (ISA) Restricted Choice Unit
Year 3
Semester 1
Two Commerce Major Units
Year 4
Semester 1
Two Commerce Major Units
Semester 2
Open Elective Unit OR Communication Internship
Two Commerce Major Units
Course duration
Standard eight semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| To provide the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and graphic design, or in combination with an undergraduate diploma in languages | - |
| Knowledge. Graduates who complete the Bachelor of Commerce will obtain an in-depth knowledge of relevant disciplinary theory and practices, as well as the practical application of this in one or more of the discipline areas listed above. In addition, graduates will have a broad understanding of concepts which are fundamental to commerce, such as statistics, commercial law, information systems, management, plus the interrelationships between government and business. |
- |
| Learning outcome of the Bachelor of Commerce. Purpose. Graduates of the Bachelor of Commerce will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and generic skills in one or more of the following areas: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies. |
- |
| To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. | Apply concepts, principles and professional methodologies to professional communication tasks; Understand the social and professional influence of advertising and marketing communications and their role in ethical practice. |
| Skills. Graduates will develop: the cognitive skills required to critically analyze, evaluate and synthesize concepts and theories acquired in one or more of the following discipline areas, Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management; the technical and generic skills required to apply discipline-specific technologies in one or more of those discipline areas; the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation; the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information; the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders using technical and non-technical language, depending on the audience. |
- |
| Application of knowledge and skills. Graduates of the Bachelor of Commerce will be able to apply the knowledge and skills acquired to a diverse range of problems that early career professionals would be expected to deal with. As students progress through the course, they will develop the capacity to exercise their own initiative and professional judgement in an ethically responsible manner to analyse problems that are less clearly defined, more complex, and require application of concepts in a variety of disciplinary and sub-disciplinary contexts. Communication, applied research, teamwork, and negotiation skills will be developed through team based assignments, some of which deal with ambiguously defined problems. |
- |
| Learning outcome of the Bachelor of Communication in Advertising: To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications To provide practical workshops which are integral to the course supported by internships to improve professional skills. |
Communicate and present arguments and ideas effectively; Select and use appropriate information and communication technology for analysis and enquiry; Identify problems and analyse the main features of problems relevant to their professional field; Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness; Create and present new ideas; Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity; Working independently and with others; Work with others as part of a group; Work sensitively and co-operatively with diverse stakeholders. |
| To provide electives in social science, humanities, business or creative arts. | Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation. |
Majors
- Major in Business Administration (MJ0135)
- Major in Economics (Restricted) (MJ0037)
- Major in Information Systems (MJ0059)
- Major in Tourism Management (MJ0123)
- Major in Public Sector Management (MJ0190)
- Major in Financial Planning (Restricted) (MJ0041)
- Major in Human Resource Management (Restricted) (MJ0052)
- Minor in Business Foundation (MN0145)
- Major in Communication Studies (MJ0216)
- Major in Accounting (Restricted) (24cp) (MJ0191)
- Major in International Business (Restricted) (MJ0067)
- Major in Marketing Management (Restricted) (MJ0088)
- Major in Advertising (18cp) (MJ0227)
- Major in Banking & Financial Services (Restricted) (MJ0012)
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Commerce | BCom |
| Bachelor of Communication in Advertising | BComm Advt |
Honours
Refer to individual courses.
Enquiries
| Student category | Contact details |
|---|---|
| Current and Commencing Students | In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email bglstudent@canberra.edu.au |
| Prospective International Students | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
| Prospective Domestic Students | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
It seems something went wrong with your submission. Please email study@canberra.edu.au to receive your 2023 course guide.
stayonpage
Thanks for submitting your details. A course guide will be sent your email address shortly.
