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Bachelor of Marketing Management/Bachelor of Communication in Advertising (235JA.2)
Please note these are the 2018 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| Bruce, Canberra |
4.0 years | ||
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Business, Government & Law | School of Arts and Communications Canberra Business School |
361476 | |
| Fees | English language requirements | ||
|
|
View requirements | ||
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| Bruce, Canberra |
4.0 years | ||
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Business, Government & Law | School of Arts and Communications Canberra Business School |
077611C | |
| Fees | English language requirements | ||
|
|
View requirements | ||
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
The brief? A creatively challenging career in advertising.
Keen to unleash your right-brain leadership capabilities in the advertising world? This inspiring Double Degree will give you the strategic look-at-me edge you’ll need to meet the challenges of the dynamic and rapidly evolving marketing communications industry.
Your advertising qualification will address the critical aspects of the industry, with a focus on the fundamentals of brand management, digital communication and the importance of media and client relationships, and your marketing management studies will cover accounting, market research, consumer behaviour and business law.
Gain a practical perspective via workshops, on-the-job learning or a professional internship, mix and match electives in the business or creative arts streams, or combine your Double Degree with an Undergraduate Diploma (how about in languages?) to up the global impression factor!
Combine a Bachelor of Marketing Management / Bachelor of Communication in Advertising at UC and you will:
- gain a thorough understanding of the nature and functions of contemporary advertising and marketing communications
- acquire an in-depth disciplinary knowledge and a cohesive set of skills in a range of disciplines
- gain the cognitive skills required to critically analyse, evaluate and synthesize concepts and theories
- develop the capacity to exercise your own initiative and professional judgement in an ethically responsible manner
- engage in research, teamwork, negotiation skills and the use of electronic media
- demonstrate creativity and leadership and understand the role of marketing management in private, public and not-for-profit enterprises
- show social responsibility and sustainability in decision making.
Work-integrated learning
In this course, you can undertake a workplace internship as part of the Faculty of Business, Government and Laws’ commitment to supporting work-integrated learning, which will enhance your employability and ensure you’re armed with the right mix of skills and knowledge to take a super-confident leap into your future career.
Career opportunities
Opportunities exist for Bachelor of Marketing Management / Bachelor of Communication in Advertising graduates in the advertising, government, not-for-profit and public and private enterprise sectors, including as a:
- Advertising Account Executive
- Advertising/Marketing Manager
- Brand/Product Manager
- Communication Strategist/Planner
- Copywriter
- Direct Marketing Coordinator
- Fundraising Officer
- Media Buyer
- Marketing Communication Coordinator
- Marketing/Media Analyst
- Promotion Coordinator
- Social Media Coordinator
- Sponsorship Coordinator
- Sales Coordinator.
Course specific information
Applicants must meet normal university requirements for admission to an undergraduate degree course.
Professional accreditation
None.
Normal UC admission requirements to an undergraduate course.
Additional admission requirements
Refer to individual courses.
Assumed knowledge
Refer to individual courses.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Bachelor of Marketing Management/Bachelor of Communication in Advertising (235JA) | 96 credit points
Digital Media Literacy (9022) | 3 credit points — Level 1
Note:
- From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered. Students complete unit 11009 Business Decision Making instead.
Note:
- From Semester 1 2018 students not completing the major in Marketing, Marketing Management or Business Administration, may choose to complete an Open Elective unit in lieu of 6357 Intro to Marketing.
- Commerce students seeking accreditation by professional Accounting bodies or the Financial Planning Assoc must pass Intro to Economics & (Accounting for Managers or Business Decision Making).
Note:
- From 2018 students should take unit 8296 Introduction to Politics & Government instead of unit 6606. Students who are already required to take 8296 in their course may select an Open Elective instead.
Note:
- From 2018 students complete unit 11011 Professional Orientation (Business) in lieu of unit 9799.
- 1. From Semester 1 2018 unit 11220 Business Law replaces 4977 Introduction to Business Law. Students in this course may choose to complete an Open Elective unit instead.
- 2. From Semester 1 2018 students may choose to complete an Open Elective unit in lieu of 6348 Information Systems in Organisations.
- Internship: Students may wish to choose 10115 Industry & Community Engagement (Internships) as an elective.
- Unit Levels: In selecting electives students should note that no more than 30 credit points at Level 1 is permitted for the entire course.
Note:- Must pass 3 credit points from anywhere in the University.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Semester 1
Year 2
Semester 1
MN0205 Restricted Choice Part C Unit
MN0205 Restricted Choice Unit
Semester 2
Digital Media Literacy (9022)
Year 3
Year 4
Semester 1
Semester 2
Open Elective Unit OR Industry & Community Engagement (Internships) (10115)
Year 1
Semester 1
Semester 2
Introduction to Marketing (6357) or an Open Elective unit
Year 2
Semester 1
MN0205 Restricted Choice Unit
MN0205 Restricted Choice Part C Unit
Semester 2
Digital Media Literacy (9022)
Year 3
Year 4
Semester 1
Semester 2
Open Elective Unit OR Industry & Community Engagement (Internships) (10115)
Course duration
Standard eight semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| Purpose - Graduates of the Bachelor of Marketing Management will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and generic skills in one or more of the following areas: Accounting, Banking & Financial Services, Business Administration, Economics, Entrepreneurship, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies. | --- |
| Skills - Graduates will develop: - the cognitive skills required to critically analyse, evaluate and synthesize concepts and theories acquired in one or more of the following discipline areas: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. This will enable students to analyse market environments in order to determine strategic options and implement effective marketing plans; - the technical and generic skills required to apply discipline-specific technologies in one or more of those discipline areas, including the ability to analyse data; - the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation; - the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information; - the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders in written, oral or electronic media. | --- |
| Application of knowledge and skills - Graduates of the Bachelor of Marketing Management will be able to apply the knowledge and skills acquired to a diverse range of problems that early career professionals would be expected to deal with such as the preparation of a marketing plan. As students progress through the course, they will develop the capacity to exercise their own initiative and professional judgement in an ethically responsible manner to analyse problems that are less clearly defined, more complex, and require application of concepts in a variety of disciplinary and sub-disciplinary contexts. Graduates will engage in applied research, teamwork, and negotiation skills as well as the use of electronic media in a variety of setting. The use of team work will develop further these skills and develop communication skills. | --- |
| In particular student will be able: - to work independently as well as part of a team; - to use information technology effectively; - identify economic, socio, cultural and legal contexts that impact on marketing decision making; - apply concepts, principles and theories to marketing management tasks; - analyse problems and provide appropriate solutions as part of marketing research; - demonstrate skills in analysing data and information; - display a professional attitude based on social responsibility and ethics principles; - demonstrate creativity and leadership; - understand the role of marketing management in private, public and not for profit enterprises; - show social responsibility and consider sustainability in decision making. | --- |
| To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications. | Communicate and present arguments and ideas effectively Select and use appropriate information and communication technology for analysis and enquiry. |
| To provide practical workshops which are integral to the course supported by internships to improve professional skills. | Identify problems and analyse the main features of problems relevant to their professional field Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness; Create and present new ideas; Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity; Working independently and with others; Work with others as part of a group; Work sensitively and co-operatively with diverse stakeholders. |
| To provide electives in social science, humanities, business or creative arts. | Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation. |
| To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism. | Apply concepts, principles and professional methodologies to professional communication tasks. Understand the social and professional influence of advertising and marketing communications and their role in ethical practice. |
| To provide the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and graphic design, or in combination with an undergraduate diploma in languages. | --- |
Majors
- Minor in Business & Government Foundation (MGT) (MN0205)
- Minor in Business Foundation (MN0145)
- Major in Marketing Management (Restricted) (MJ0088)
- Major in Communication Studies (MJ0216)
- Major in Advertising (18cp) (MJ0227)
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Marketing Management | B MktgMgt |
| Bachelor of Communication in Advertising | BComm Advt |
Honours
Refer to individual courses.
Alternative exits
Diploma of Business Studies, Associate Degree of Business Studies
Enquiries
| Student category | Contact details |
|---|---|
| Prospective Domestic Students | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
| Prospective International Students | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
| Current and Commencing Students | In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email bglstudent@canberra.edu.au |
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