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Bachelor of Communication in Public Relations (214JA.1)
Please note these are the 2018 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| 60 | On campus |
Bruce, Canberra |
3.0 years |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Arts and Design | School of Arts and Communications |
362426 | |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 7 | |
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
AQF Level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| On campus |
Bruce, Canberra |
3.0 years | |
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Arts and Design | School of Arts and Communications |
076892G | |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 7 | |
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
AQF level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
Be influential and inspire change
Do you have a passion for social issues? Keen to learn how government, businesses and community organisations gain power and influence public perception? Our Bachelor of Communication in Public Relations is ethically focused and gives you the knowledge and work-ready skills to play a strategic part in complex political, cultural, social and media environments of today.
Study a Bachelor of Communication in Public Relations at UC and you will:
- gain a thorough, practical grounding in public relations and its role in social and corporate responsibility
- develop high-level oral, written communications and presentation skills
- master analytical techniques for research, problem solving, project planning and strategy development
- grasp important legal and organisational frameworks
- be taught by high-level industry experts
- undertake real projects with professional clients.
Work-integrated learning
During your third year of study you will be offered the opportunity to participate in our communication internship program and gain valuable industry experience and a chance to establish professional connections.
Career opportunities
- government departments and agencies
- charities and not-for-profit organisations
- community groups
- corporate businesses
Course specific information
You may also choose to boost your CV by enrolling in a double degree:
- 219JA Bachelor of Arts/Bachelor of Communication in Public Relations
- 228JA Bachelor of Communication in Public Relations/Bachelor of Laws
- 233JA Bachelor of Commerce/Bachelor of Communication in Public Relations.
Normal UC admission requirements to an undergraduate course.
Additional admission requirements
None.
Assumed knowledge
None.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Bachelor of Communication in Public Relations (214JA) | 72 credit points
- Students who completed unit 9131, 9132, 9437 or 9799 prior to 2018 may count that unit in lieu of 10335 Professional Orientation (Communication & Media)
Digital Media Literacy (9022) | 3 credit points — Level 1
Communication Internship (9490) | 3 credit points — Level 3
Industry & Community Engagement (Internships) (10115) | 3 credit points — Level 3
Introduction to Media Production (8121) | 3 credit points — Level 1
Digital Media Literacy (9022) | 3 credit points — Level 1
- 1. If one of the units in this list is already a required unit within the typical course structure, it cannot be counted as a Restricted Choice.
- 2. This list includes units from both Semesters 1 and 2 so you will need to check unit availability.
Note:- Note: Prior to 2015 units 9131, 9132 and 9437 were counted as Arts Foundation units. Students who completed two of these units do not need to complete a unit from this list:
- Unit Levels: In selecting electives students should note that no more than 30 credit points at Level 1 is permitted for the entire course.
Note:- Must pass 24 credit points from anywhere in the University, as a major, a minor and/or as individual units.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Semester 1
Open Elective Unit
Semester 2
Arts Foundation Unit
Digital Media Literacy (9022)
Open Elective Unit
Year 2
Semester 1
Open Elective Unit
Communication Evolution (9020) - 3 cp, Level 2 OR Democracy and the Public Sphere (9310) - 3 cp, Level 2
Semester 2
Open Elective Unit
Year 3
Semester 1
Industry & Community Engagement (Internships) (10115) OR Open Elective Unit
Open Elective Unit
Semester 2
Two Open Elective Units
Industry & Community Engagement (Internships) (10115) OR Open Elective Unit
Year 1
Semester 1
Open Elective Unit
Semester 2
Digital Media Literacy (9022)
Arts Foundation Unit
Open Elective Unit
Year 2
Semester 1
Open Elective Unit
Communication Evolution (9020) - 3 cp, Level 2 OR Democracy and the Public Sphere (9310) - 3 cp, Level 2
Semester 2
Open Elective Unit
Year 3
Semester 1
Open Elective Unit
Industry & Community Engagement (Internships) (10115) OR Open Elective Unit
Semester 2
Industry & Community Engagement (Internships) (10115) OR Open Elective Unit
Two Open Elective Units
Course duration
Standard six semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| - A well-rounded understanding of the social, political and cultural domestic and global contexts in which public relations is practised; | Communication a) High order written and oral communication skills relevant to professional practice. b) Mastery of specialist professional communication techniques. c) Understanding of strategic professional practice and leadership. d) Ability to take direction. Working independently and with others a) Development of initiative and resilience. b) Work sensitively and co-operatively with diverse stakeholders. c) Develop interpersonal skills to enable the establishment and maintenance of good working relationships. Analysis and enquiry a) Identify and analyse information relevant to professional practice. b) Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation. c) Apply concepts, principles and professional methodologies to professional communication tasks. Problem Solving a) Examine and question information relevant to professional communication tasks. b) Analyse and explain contexts in which they practice. c) Assess and evaluate professional communication outcomes. d) Think critically and creatively when developing responses. Professionalism and social responsibility a) Understand the social and professional influence of public relations and its role in ethical practice. b) Understand the diverse needs of stakeholders and socially responsible approaches to communications with them. c) Differentiate between ethical and non-ethical practice. |
| - The skills and knowledge to operate as an entry-level public relations practitioner; | As above. |
| - An understanding of the theoretical principles that apply to modern public relations practice; | As above. |
| - A conceptual and practical understanding of ethical practice, social responsibility and legal frameworks for public relations; | As above. |
| - Experience in a professional public relations environment through a compulsory internship; | As above. |
| - An understanding of, and basic competence in, media research methods and the ability to apply these to research tasks; | As above. |
| - An understanding of the principles of risk and crisis and of political communication in the context of professional practice; | As above. |
| - High level written and oral communication skills, the ability to think critically and the capacity to identify, analyse and use information relevant to professional practice. | As above. |
Majors
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Communication in Public Relations | BComm PubRel |
Honours
None.
Enquiries
| Student category | Contact details |
|---|---|
| Prospective Domestic Students | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
| Prospective International Students | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
| Current and Commencing Students | Email FAD.Student@canberra.edu.au or Phone 1300 301 727 |
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