Turn ideas into stories, campaigns and communication that brings people together.

Explore flexible study options, course content, loan assistance and course fees, career outlook and more.

Tell stories, share ideas and connect with audiences in creative and meaningful ways with UC’s Bachelor of Communication and Media.
Build practical experience
From your first semester, you’ll learn by doing through UC’s Work Integrated Learning (WIL). Create content for real clients, work on live briefs and build a professional portfolio that shows what you can do. You’ll have opportunities to complete internships with partners like the ABC, Edelman, Cre8ive, the ACT Government and the Brumbies.
Learn in real media spaces
You’ll study comms and media in state-of-the-art spaces at UC. You’ll have opportunities to get hands-on experience at UCFM, Canberra’s number one student radio station, or write for The Owl, UC’s own journalism masthead. You’ll also have access to professional studios and be able to borrow industry-standard equipment through our Media Resource Centre.
Choose your major
In your first semester, you’ll complete core units that build essential skills while exploring different study areas. This gives you the flexibility to discover what interests you most, giving you time to decide on your major.
Schedule a call with our friendly team to learn more about the Bachelor of Communication and Media.

Marketing Communication
Marketing Communication
Want to turn big ideas into campaigns that stick? In our Marketing Communication major, you’ll explore branding, advertising, content creation and digital strategy as you learn how to connect with audiences across every platform, with opportunities to work with local, national and international brands and real-clients across your degree.
Build the skills to grow brands, manage social media, use audience insights and create content that cuts through. Whether you want to work in agencies, in-house or for yourself, you'll graduate with a communication and media degree that leads straight to the action

Sports Media
Sports Media
Love sport and want to be part of the story? In our Sports Media major, you’ll learn how to report, produce and create engaging content across TV, radio, including UC's own radio station UCFM, online and social media platforms.
Build skills in live commentary, sports journalism, podcasting, multimedia storytelling and on-camera presenting. Whether you're on the sidelines, behind the mic or in front of the camera, you’ll graduate with a well-rounded communication degree that combines media skills with sporting insight.
If you're searching for a communication and media course that brings together media and communications, a passion for sport and real-world experience, this major will set you up for success in sports media, journalism, content creation and beyond.

Journalism
Journalism
Ask questions, break stories and keep people informed with UC's Journalism major! Work hands-on as a student journalist reporting real stories for online platforms and UCFM, Canberra’s #1 student radio station.
Build the editorial and technical skills you need to produce compelling, accurate and trustworthy journalism, with opportunities to create stories for UC’s student journalism masthead, The Owl. Explore interviewing, fact-checking, media law and storytelling in a fast-changing global media environment.
You’ll graduate with a communication and media degree that’s grounded in industry practice and built for the modern newsroom. If you're looking to study media and communication through a practical, story-focused lens, this major gives you the tools become a journalist for the modern age.

Public Relations and Strategic Communication
Public Relations and Strategic Communication
Write compelling messages, manage reputations and lead communication strategies with UC's Public Relations and Strategic Communication major. Learn how to build trust, tell powerful stories and engage audiences across social, digital and traditional platforms. Explore media writing, campaign development, crisis response and stakeholder engagement in real-world settings.
You’ll graduate with a PR communication degree that prepares you for roles in communications and public relations, brand strategy, government, media or advocacy. For those who want to do more than talk, this is the comms degree that ensures you're heard where it counts.

Social Media and Content Creation
Social Media and Content Creation
Want to create content that gets seen, shared and remembered? In our Social Media and Content Creation major, you’ll learn how to plan, produce and publish content across platforms like TikTok, Instagram, YouTube and podcasts. Explore trends, branding, audience growth and content strategy while building skills in video, writing, design and analytics. You won't look at your FYP the same way!
You’ll gain practical experience with UCFM, Canberra’s #1 student radio station, access professional equipment through our Media Resource Centre and bring your ideas to life in UC’s own TV studio.
By graduation, you'll have a creative, industry-focused communication degree that prepares you for roles in social media, content production and digital storytelling. You won't just follow trends... you'll learn how to create them from both a creative and strategic perspective.

Media Production
Media Production
Want to create content that informs, entertains and connects? In UC's Media Production major, you’ll learn how to produce professional content for communication across video, audio, digital and streaming platforms. Develop skills in editing, podcasting, live production and visual storytelling, all grounded in real-world communication outcomes.
You’ll gain practical experience with UCFM, Canberra’s #1 student radio station, access professional equipment through our Media Resource Centre and bring your ideas to life in UC’s own TV studio.
Whether you’re creating content for brands, newsrooms or social platforms, you’ll graduate with a communication and media degree that’s creative, applied and industry-relevant.
Our Bachelor of Communication and Media has six core units. These form the foundation of your communication course, giving you essential skills in media writing, content creation and audience engagement.
You’ll explore key concepts in media studies and communications, learn to analyse how media shapes society and build practical experience using digital tools and platforms. These units are designed to ground you in the principles of effective communication, preparing you for advanced study in areas like public relations, journalism, social media or visual communication.
UC's Bachelor of Communication and Media opens the door to a wide range of careers across media, marketing, public relations, government and the creative industries. With a strong foundation in storytelling, strategy and content creation, you'll graduate ready to work across sectors that value communication skills, digital fluency and audience insight.
Career opportunities include:
- Brand or Campaign Strategist
- Communications Adviser
- Community Relations Coordinator
- Content Creator
- Creative Producer
- Digital Marketing Coordinator
- Journalist or Reporter
- Media and Communications Officer
- Media Producer
- Media Advisor
- Podcast or Radio Producer
- Public Relations Officer
- Social Media Manager
For entry into UC’s Bachelor of Communication and Media, you will need one of the following:
- Year 12 ATAR of 60+
- Other Australian qualification
- Work experience, or
- Overseas qualification
If you didn’t get an appropriate ATAR for your preferred course, we also offer a number of initiatives that give you the opportunity to gain entry through alternate pathway programs and admissions schemes.
Study your course with reduced fees.
A course with Commonwealth Supported Places (CSP) means the Australian Government has subsidised a portion of your degree, reducing the total balance you are required to pay (known as the student contribution amount).
The CSP amount is determined by the course you are undertaking and the industry you'll be working in after graduation.
Some students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may be eligible to apply to defer payment of their tuition fees via the Commonwealth Government's FEE-HELP and HECS-HELP schemes.
Visit our fees page for useful information about eligibility and how to apply and pay. You can apply for FEE-HELP or HECS-HELP once you have enrolled in a course.

Study a Bachelor of Communication and Media at UC and you will:
Learn to research, verify and source accurate information, applying strong editorial judgement across news, branded and social content.
Write for multiple platforms, plan social media campaigns and produce compelling multimedia content using current digital tools and technologies.
Engage audiences through storytelling, data insights and analytics, while evaluating impact and refining your communication strategy.
Collaborate with peers and industry professionals across projects, building confidence in professional workflows and creative execution.
Communicate ethically and responsibly, reflecting and responding to the diversity and needs of audiences across global contexts, including Aboriginal and Torres Strait Islander perspectives.
UC’s Bachelor of Communication and Media is available in both blended and on campus delivery modes.
In addition to on campus learning requirements, many units offer real-time online study options to help you fit coursework around your schedule. You’ll benefit from face-to-face learning on campus, combined with online access to lectures, materials, discussions and selective unit content.
Whether you choose to focus on journalism, public relations, media production or social media, you’ll enjoy a flexible structure that supports part-time work, volunteering or internships alongside your studies. The course combines practical learning in studios and media labs with the convenience of digital access, ensuring you get the best of both worlds.
While you don't need a communication and media degree to be a content creator, podcaster, influencer or similar entrepreneurial role, it's always good to keep your options open.
The truth is, this industry moves fast. Platforms change, algorithms evolve and today’s trends quickly become outdated. If you want to keep up, or better yet, stay ahead, you need more than just a good instinct.
A degree like UC's Bachelor of Communication and Media teaches you how to think strategically, not just creatively. You’ll learn how to analyse trends, use audience data to your advantage and create content with lasting impact. You’ll gain skills in media production, campaign planning, storytelling and analytics, all while building a portfolio of work and getting real experience.
It's likely you'll want to work in different media and communications roles across your career. A formal qualification in media and comms opens the door to opportunities in journalism, presenting, digital marketing, public relations and more across the public and private sectors.
If you're serious about creating content as a career, not just a side project, a degree gives you long-term flexibility and credibility. It helps you understand not just how to make content, but how to make it matter.
UC is the home of creative media education. We’re rated 5 stars for full-time undergraduate employment in the Creative Arts* and ranked number one in Canberra for student support, skills development and full-time employment outcomes*.
With access to national media hubs, government departments and leading institutions right on your doorstep, studying a Bachelor of Communication and Media at UC connects you to industry from day one. Whether you want to create content, craft campaigns, report news, shape public opinion or build brands, this is where you begin.
Our students learn in state-of-the-art facilities, including our on-campus TV studio and UCFM, Canberra’s number one student radio station. This is where you’ll build a portfolio, get hands-on experience and gain the confidence to turn communication skills into career opportunities.
Forget the myth that creative degrees don’t lead to jobs. Our graduates are working in journalism, social media, PR, advertising, digital marketing, brand strategy, podcasting and more. At UC, we make your career part of the course.
*GUG, 2025
You can apply for UC’s Bachelor of Communication and Media without an ATAR through our Portfolio Entry option. This entry pathway lets you apply for course entry using your creative or written work as part of your application, instead of relying on academic results.
Whether you're into journalism, social media, PR, production or branding, your portfolio can include essays, blog posts, videos, marketing concepts, podcasts or other pieces that showcases your interests and potential.
Portfolio Entry is a great pathway to university if you:
- do not meet the admission requirements for the course you would like to study
- are in Year 12 and would like to secure early entry to university
- have partially completed vocational education or training
- are a mature-age student without a secondary school qualification or previous university experience.
At UC, we’re here to help you succeed! Once you’re ready to apply to UC, our process depends on your student type and course. You can find all the requirements, criteria and processes on the Apply to UC page.
If you have further questions or would like assistance with your application, you can get in touch with our Future Student team.

Whether you're still exploring your options or ready to apply, we’re here to help.
Download a Bachelor of Communication and Media brochure or reach out to the UC team to have your questions answered. We can guide you through:
- Choosing the right major
- Understanding the application process
- Course costs, fees and key dates
Your career in media and communications starts at UC!