Specialist Major in Marketing Communication (SM0008) - University of Canberra

Home

/

Find your course

/

Specialist Major in Marketing Communication

Faculty	Discipline	Credit points
Faculty of Arts and Design	School of Arts and Communications	24

Introduction

Choose a major in Marketing Communication and become a brand-building powerhouse. Explore the art and science of brand management, impactful advertising, and persuasive storytelling across a range of media channels. Graduate with the skills to develop effective cross-platform marketing strategies, leverage data-driven audience insights, and create captivating branded content, all within a domestic and global context.

Assumed knowledge

None.

Additional information

Specialist majors are only available to students in the course for which the major is required.

Referenced courses

Requirements

Foundations of Marketing Communication (11096) | 3 credit points — Level 1

Managing Brands (11097) | 3 credit points — Level 1

The Craft of Creative Communication (11100) | 3 credit points — Level 3

Stakeholder Engagement (11101) | 3 credit points — Level 2

Global Brand Communication (11102) | 3 credit points — Level 3

Social Media Campaigns (12082) | 3 credit points — Level 3

Communication Strategy and Campaign Planning (12221) | 3 credit points — Level 2

Channel Planning and Selection (12222) | 3 credit points — Level 2

Apply to study

Apply now Enquire

University of Canberra, Bruce ACT 2617 Australia

+61 2 6201 5111

ABN 81 633 873 422

CRICOS 00212K

TEQSA Provider ID: PRV12003 (Australian University)

Contact UC

Copyright

Disclaimer

Privacy

Accessibility

Collection notice

UC acknowledges the Ngunnawal people, traditional custodians of the lands where Bruce campus is situated. We wish to acknowledge and respect their continuing culture and the contribution they make to the life of Canberra and the region. We also acknowledge all other First Nations Peoples on whose lands we gather.