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Bachelor of Communication in Advertising (211JA.1)
Please note these are the 2018 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| 60 | Bruce, Canberra |
3.0 years | |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Arts and Design | School of Arts and Communications |
362416 | |
| Fees | English language requirements | ||
|
|
View requirements | ||
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| On campus |
Bruce, Canberra |
3.0 years | |
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Arts and Design | School of Arts and Communications |
076891J | |
| Fees | English language requirements | ||
|
|
View requirements | ||
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
Let your creativity take you around the world
Are you a creative thinker with a flair for communication? Advertising is a rewarding career that can offer you dynamic work all over the country and across the globe. Our Bachelor of Communication in Advertising gives you a strategic edge to meet the challenges facing the rapidly evolving marketing and communications industries.
Study our Bachelor of Communication in Advertising at UC and you will:
- gain a thorough knowledge of marketing communications with a focus on advertising, strategic brand management, and media and client relationships
- acquire essential skills for work both domestically and internationally
- explore how advertising works in the era of digital communication with integrated theoretical and practical activities.
Work-integrated learning
During your third year of study you will be offered the opportunity to participate in our communication internship program and gain valuable industry experience and a chance to establish professional connections.
Career Opportunities
- Advertising account executive
- Advertising/marketing analyst
- Brand/product manager
- Communication strategist/planner
- Copywriter
- Direct marketing coordinator
- Fundraising officer
- Media planner
- Marketing communication coordinator
- Marketing/media analyst
- Promotion coordinator
- Social media coordinator
- Sponsorship coordinator
- Sales coordinator
Course specific information
Standard entry to this course is by ATAR score however you can also apply via portfolio entry: canberra.edu.au/arts-design/portfolio-entry.
Professional accreditation
This course has been submitted for accreditation with the International Advertising Association and the Media Federation of Australia.
Normal UC admission requirements to an undergraduate course.
Additional admission requirements
None.
Assumed knowledge
None.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Bachelor of Communication in Advertising (211JA) | 72 credit points
- Students who completed unit 9131, 9132, 9437 or 9799 prior to 2018 may count that unit in lieu of 10335 Professional Orientation (Communication & Media).
- 1. If one of the units in this list is already a required unit within the typical course structure, it cannot be counted as an Arts Foundation Unit.
- 2. This list includes units from both Semesters 1 and 2 so you will need to check unit availability.
Note:- Note: Prior to 2015 units 9131, 9132 and 9437 were counted as Arts Foundation units. Students who completed two of these units do not need to complete a unit from this list:
- Internship: Students may wish to choose 10115 Industry and Community Engagement (Internships) as one of their electives.
- Study Abroad: Elective credit can be completed on an International Study Abroad Program.
- Unit Levels: In selecting electives students should note that no more than 30 credit points at Level 1 is permitted for the entire course.
Note:- Must pass 27 credit points from anywhere in the University, as a major, a minor and/or as individual units.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Year 2
Semester 1
Two Open Elective Units
Semester 2
Open Elective Unit
Open Elective Unit OR 10115 Industry and Community Engagement (Internships)
Open Elective Unit (recommended unit: 7839 Transnational Advertising)
Year 1
Semester 1
Open Elective Unit
Semester 2
Open Elective Unit
Year 2
Semester 1
Open Elective Unit
Semester 2
Open Elective Unit
Year 3
Semester 1
Two Open Elective Units
Semester 2
Two Open Elective Units
Open Elective Unit OR 10115 Industry and Community Engagement (Internships)
Year 1
Semester 1
Open Elective Unit
Semester 2
Open Elective Unit
Restricted Choice Arts Unit
Year 2
Semester 1
Open Elective Unit
Semester 2
Open Elective Unit
Year 3
Semester 1
Two Open Elective Units
Semester 2
Two Open Elective Units
10115 Industry & Community Engagement (Internships) OR 7839 Transnational Advertising OR Open Elective.
Course duration
Standard six semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| To provide professional subjects which are supported by broad-based foundation units to inform communication theory within the context of society and consumerism | Apply concepts, principles and professional methodologies to professional communication tasks. Understand the social and professional influence of advertising and marketing communications and their role in ethical practice |
| To provide students with a thorough understanding of the nature and functions of contemporary advertising and marketing communications | Communicate and present arguments and ideas effectively Select and use appropriate information and communication technology for analysis and enquiry |
| To provide electives in social science, humanities, business or creative arts | Comprehend socio-economic, cultural, political, ethical and legal contexts in which they will practise their specialisation. |
| To provide the option to include an additional major or undertake a four year double degree with arts, commerce, international studies and graphic design, or in combination with an undergraduate diploma in languages | - |
| To provide practical workshops which are integral to the course supported by internships to improve professional skills | Identify problems and analyse the main features of problems relevant to their professional field Demonstrate entrepreneurial skills including creativity, initiative, adaptability, leadership, resourcefulness Create and present new ideas Express knowledge, ideas and opinions in their professional field, both orally and in written form, with confidence and clarity Working independently and with others Work with others as part of a group Work sensitively and co-operatively with diverse stakeholders |
Majors
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Communication in Advertising | BComm Advt |
Honours
High performing students may be eligible to enrol in the Bachelor of Arts (Honours) course.
Alternative exits
225JA Bachelor of Communication in Advertising/Bachelor of Laws
Enquiries
| Student category | Contact details |
|---|---|
| Prospective Domestic Students | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
| Current and Commencing Students | Email FAD.Student@canberra.edu.au or Phone 1300 301 727 |
| Prospective International Students | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
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