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Bachelor of Communication and Media (Corporate and Public Communication) (ARB101.1)
Please note these are the 2021 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| 60 | On campus |
Bruce, Canberra |
3.0 years |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Arts and Design | School of Arts and Communications |
362427 | |
| Fees | English language requirements | ||
|
|
View requirements | ||
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| On campus |
Bruce, Canberra |
3.0 years | |
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Arts and Design | School of Arts and Communications |
095566J | |
| Fees | English language requirements | ||
|
|
View requirements | ||
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
Make a creative difference in the nation’s capital
This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.
In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.
Study a Bachelor of Communication and Media (Corporate and Public Communication) at UC and you will:
- learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
- evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
- create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
- develop critical reflection and creative problem-solving skills
- learn to apply your professional judgement responsibly and ethically.
Work Integrated Learning
Work Integrated Learning is a key feature of the Bachelor of Communications and Media (Corporate and Public Communication), with workplace visits, regular case study analysis, communications mentoring, and involvement in ‘live’ projects for real-world industry clients. Past team-based experiences have included projects for Barnados Australia, The Street Theatre, Calvary Hospital and SEE-Change.
Internships are a compulsory part of the course and you’ll undertake placements within your choice of the public, private and not-for-profit sectors. Previous internship positions have included PR agencies ContentGroup, Threesides Marketing, Rowdy Digital and Fifty Acres; government departments such as Communications and the Arts, and Innovation, Industry and Science; and not-for-profits including Soldier On, Lifeline, and SIDS and Kids.
Career opportunities
- Public relations executive
- Publicist
- Freelance public relations consultant
- Public affairs manager
- Corporate communications manager
- Community relations officer
- Media manager
- Communication strategist
- Media adviser
- Marketing manager
- Social media/online community manager
- Communication officer or manager
- Fundraising/sponsorship manager
Course-specific information
If you’re interested in pursuing a career in research, we provide a clear pathway to the Master of Communication degree.
Professional accreditation
To be advised.
Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification
We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes.
More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry
Assumed knowledge
None.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
A credit transfer arrangement is available for this course for the following institutions:
Bangkok University
Iact Malaysia
Rangsit University
Bachelor of Communication and Media (Corporate and Public Communication) (ARB101) | 72 credit points
Note:
- 1. From 2022 11017 Professional Practice 1: Work Integrated Learning and 11018 Professional Practice 2: Work Integrated Learning are no longer offered.
- 2. Students in the Sports Media Specialisation must complete unit 11575, students in Journalism specialisation must complete unit 11830 and then can choose for their final Professional Practice unit.
- 3. All other students must select two units from 11829, 11830, 11832 and 11833. Please email FAD.student@canberra.edu.au and request a personalised course plan if you are not sure.
Open Electives - 24 credit points as follows
- - Must pass 24 credit points from anywhere in the University, as a breadth major, a breadth minor and/or as individual units.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Semester 1
Semester 2
Open Elective unit
Year 2
Semester 1
Two Open Elective units
Semester 2
Open Elective unit
11829 Professional Practice (Internships A) OR 11830 Professional Practice (Specialist Skills)
Year 3
Semester 1
Two Open Elective units
11832 Professional Practice (Internships B) OR 11833 Professional Practice (Industry and Creative Projects)
Semester 2
Two Open Elective units
Year 1
Year 2
Semester 1
Open Elective unit
Semester 2
Two Open Elective units
Year 3
Semester 1
Open Elective unit
11832 Professional Practice (Internships B) OR 11833 Professional Practice (Industry and Creative Projects)
Semester 2
Two Open Elective units
11829 Professional Practice (Internships A) OR 11830 Professional Practice (Specialist Skills)
Year 4
Semester 1
Two Open Elective units
Year 1
Semester 2
Open Elective unit
Year 2
Semester 1
Open Elective unit
Semester 2
11829 Professional Practice (Internships A) OR 11830 Professional Practice (Specialist Skills)
Open Elective unit
Winter Term
Two Open Elective units
Year 3
Semester 1
Open Elective unit
11832 Professional Practice (Internships B) OR 11833 Professional Practice (Industry and Creative Projects)
Semester 2
Two Open Elective units
Course duration
Standard six semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| Evaluate the cultural, historical and theoretical paradigms of corporate and public communication which contextualize professional practice. | 1.1 UC graduates are professional: employ up-to-date and relevant knowledge and skills; 2.3 UC graduates are global citizens: understand issues in their profession from the perspective of other cultures; and 2.6 UC graduates are global citizens: behave ethically and sustainably in their professional and personal lives. |
| Create professional communication and media outputs supporting, promoting or critiquing a range of domestic and global programs or issues. | 2.1 UC graduates are global citizens: think globally about issues in their profession; and 2.4 UC graduates are global citizens: communicate effectively in diverse cultural and social settings. |
| Critically reflect, creatively problem solve and apply professional judgement responsibly and ethically as appropriate for professional practice. | 1.5 UC graduates are professional: display initiative and drive, and use their organisational skills to plan and manage their workload; 3.1 UC graduates are lifelong learners: reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; and 3.2 UC graduates are lifelong learners: be self-aware. |
Majors
- Specialist Major in Corporate and Public Communication (SM0006)
- Core Major in Communication and Media (CM0002)
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Communication and Media (Corporate and Public Communication) | BComm&Media (Corp&PubComm) |
Enquiries
| Student category | Contact details |
|---|---|
| Prospective Domestic Students: | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
| Prospective International Students: | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
| Current and Commencing Students: | Email FAD.Student@canberra.edu.au or Phone 1300 301 727 |
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