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Bachelor of Business (Marketing) (MGB106.1)
Please note these are the 2026 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| 60 | On campus Online |
Bruce, Canberra |
3.0 years |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Business, Government & Law | Canberra Business School |
View teaching periods | 361216 |
| Fees | English language requirements | ||
|
|
View requirements | ||
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| On campus |
Bruce, Canberra |
3.0 years | |
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Business, Government & Law | Canberra Business School |
View teaching periods | 095931D |
| Fees | English language requirements | ||
|
|
View requirements | ||
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
Make your mark in the world of business
This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.
You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and you’ll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.
Study a Bachelor of Business (Marketing) at UC and you will:
- integrate theory and practice in marketing and articulate the impacts of recent developments within the field
- critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
- analyse and apply a range of contemporary approaches to business innovation and organisational change
- develop experience of professional management in work and organisations, demonstrating creativity and initiative in new situations
- apply a range of ethical, socially responsible and sustainable solutions in a changing business environment
- reflect upon levels of personal autonomy and accountability associated with the decision-making process
- locate and evaluate a range of research frameworks and skills within the field of marketing.
Study your way
Enjoy the freedom of choice: select the online study mode for self-paced learning and optimal study-work-life balance, or on-campus study mode for face-to-face classes.
Work Integrated Learning
On campus
The Bachelor of Business (Marketing) integrates theory with real-world practice through UC's Work Integrated Learning (WIL) opportunities, designed to prepare students for their future careers. UC provides diverse WIL options, including industry case studies, guest speakers, internships, work placements, industry projects, competitions, exhibitions, study tours, virtual experiences and more.
You’ll undertake hands-on marketing practice using both hypothetical and real-world scenarios, including the development of strategic and international marketing plans, blogs and online presence audits. Previous marketing students have undertaken internships across a range of sectors, with organisations such as The Q Theatre, forty2 Edventures, Kicks Entertainment, Canberra Cavalry, In the City Canberra, Workspace 2580, Get it Sorted, CBR Innovation Network, Entry 29, Canberra International Music Festival and the Brumbies.
Online
Students who choose to study online can access virtual WIL opportunities. This content includes on-demand guest lectures, industry case studies and industry projects.
Internships and the International Business Study Tour options require either in-person placement hours in a business or on an overseas study tour and are not offered wholly online.
Students studying both face-to-face and online will have access to support services including Careers UC, who are available to assist with employment pathways and personal development.
Career opportunities
- Marketing manager
- Advertising account manager
- Brand manager
- Social media manager
- Events manager
- Marketing consultant
- Marketing analyst
- Media analyst
- Promotions manager
- Sponsorship manager
- Web analytics consultant
- Retail manager
- Sales manager
Course-specific information
Accreditation for this course will be sought by the Australian Marketing Institute (AMI).
High-achieving students can enrol in the Bachelor of Business, Government and Policy (Honours).
Are you ready to study Business online at the Australia’s #1 Business School*?
Download your free course brochure to learn more about UC's online Bachelor of Business (Marketing).
*#1 Business School in Australia for Career Impact (AFR BOSS, 2023).
Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification
We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes.
More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry
Assumed knowledge
None.
Periods course is open for new admissions
| Year | Location | Teaching period | Teaching start date | Domestic | International |
|---|---|---|---|---|---|
| 2026 | Bruce, Canberra | Semester 1 | 02 February 2026 | ||
| 2026 | Bruce, Canberra | Semester 2 | 27 July 2026 |
Credit arrangements
A credit transfer arrangement is available for this course for the following institutions:
Canberra Institute Of Technology
Chandigarh University
Hunan University
Melbourne College Of Advanced Studies
Namseoul University
Other Australian Tafe
Overseas Institution
Pannasastra University Of Cambodia
Psb Academy
Qingdao University Of Science & Technology
University Of Canberra College
Xiangtan University
Bachelor of Business (Marketing) (MGB106) | 72 credit points
Open Electives - 24 credit points from the following
- - Must pass 24 credit points from anywhere in the University, as a breadth major, a breadth minor and/or as individual units.
Note:
- Unit 11180 Marketing Research Methods has been closed and replaced with unit 12055 Marketing Analytics from 2024.
Note:
- Unit 11181 Relationship Marketing has been closed and replaced with unit 12054 Big Data in Marketing from 2024.
Note:
- Unit 11177 Negotiation and Sales Management has been closed and replaced with unit 12053 Integrated Marketing Communication from 2024.
Note:
- From 2024, units 10158, 10236, 11166, 11167 and 11168 have been replaced with new BGL Internship units.
- 1. The internships and the International Business Study Tour options will require either in person placement hours in a business or on an overseas study tour and are not offered wholly online.
- 2. Students must pass a minimum of 1 unit from Part A. Two units may be chosen from Part A or one from Part A and one from Part B.
- 3. Students who undertook two units listed in the current Part B section prior to 2024 can still count the units towards their course. Students from 2024 need to select at least 1 unit from Part A.
- International Exchange: Students may also choose to undertake units at an international institution, subject to approval by the Program Director.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Year 2
Semester 2
One Open Elective Unit
Core Major in Business Restricted Choice unit
Year 3
Semester 1
Core Major in Business Restricted Choice unit
Two Open Elective Units
Semester 2
Two Open Elective Units
Year 1
Year 2
Semester 1
One Open Elective Unit
Semester 2
One Open Elective Unit
Core Major in Business Restricted Choice unit
Year 3
Semester 1
Core Major in Business Restricted Choice unit
One Open Elective Unit
Year 4
Semester 1
Two Open Elective Units
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Semester 1
One Open Elective Unit
Core Major in Business Restricted Choice unit
Year 1
Semester 1
Year 2
Year 3
Semester 1
Two Open Elective Units
Semester 2
Two Open Elective Units
Course duration
Standard six semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| Integrate theory and practice in Marketing and articulate the impacts of recent developments within the field. | 1.1 UC graduates are professional: employ up-to-date and relevant knowledge and skills; 1.2 UC graduates are professional: communicate effectively; and 2.4 UC graduates are global citizens: communicate effectively in diverse cultural and social settings. |
| Critically evaluate a range of core and contemporary business skills to synthesise solutions to future work challenges in the legal, economic and global business environment. | 1.4 UC graduates are professional: work collaboratively as part of a team, negotiate, and resolve conflict; 2.1 UC graduates are global citizens: think globally about issues in their profession; and 2.5 UC graduates are global citizens: make creative use of technology in their learning and professional lives. |
| Analyse and apply a range of contemporary approaches to business innovation and organisational change. | 2.1 UC graduates are global citizens: think globally about issues in their profession; 2.2 UC graduates are global citizens: adopt an informed and balanced approach across professional and international boundaries; and 3.4 UC graduates are lifelong learners: evaluate and adopt new technology. |
| Develop and apply experience of professional management in work and organisations demonstrating creativity and initiative in new situations. | 1.5 UC graduates are professional: display initiative and drive, and use their organisational skills to plan and manage their workload; 2.3 UC graduates are global citizens: understand issues in their profession from the perspective of other cultures; and 3.3 UC graduates are lifelong learners: adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas. |
| Synthesise and apply a range of ethical, socially responsible and sustainable solutions in a changing business environment and reflect upon levels of personal autonomy and accountability associated with the decision-making process. | 2.6 UC graduates are global citizens: behave ethically and sustainably in their professional and personal lives; 3.1 UC graduates are lifelong learners: reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; and 3.2 UC graduates are lifelong learners: be self-aware. |
| Locate and evaluate a range of research frameworks and skills within the field of Marketing. | 1.3 UC graduates are professional: use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; 2.1 UC graduates are global citizens: think globally about issues in their profession; and 2.2 UC graduates are global citizens: adopt an informed and balanced approach across professional and international boundaries. |
Majors
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Business (Marketing) | BBus (Mktg) |
Honours
High performing students may be eligible for entry into the Bachelor of Philosophy (Honours) course.
Enrolment data
2023 enrolments for this course by location. Please note that enrolment numbers are indicative only and in no way reflect individual class sizes.
| Location | Enrolments |
|---|---|
| UC - Canberra, Bruce | 115 |
Enquiries
| Student category | Contact details |
|---|---|
| Prospective Domestic Students: | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
| Prospective International Students: | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
| Current and Commencing Students: | In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email bglstudent@canberra.edu.au |
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