Specialist Major in Marketing (SM0025.1)
Faculty | Discipline | Credit points |
---|---|---|
Canberra Business School | 24 |
Marketing is considered an essential business function for any organisation and offers good employment prospects. You will study how consumers behave in different settings, develop innovative marketing plans for domestic and international contexts, conduct marketing research and explore digital marketing as well gain skills in negotiation and sales management. The major will hone your oral and written communication skills through innovative and challenging assignments that reflect real world scenarios.
None.
Specialist majors are only available to students in the course for which the major is required.
Referenced courses
- Bachelor of Business/ Bachelor of Communication and Media (MGAR01.1)
- Bachelor of Business/ Bachelor of Communication and Media (MGAR01.2)
- Bachelor of Business/ Bachelor of Design (MGAR02.1)
- Bachelor of Business/ Bachelor of Design (MGAR02.2)
- Bachelor of Business/ Bachelor of Arts (MGAR03.1)
- Bachelor of Business/ Bachelor of Arts (MGAR03.2)
- Bachelor of Business (Marketing) (MGB106.1)
- Bachelor of Business/ Bachelor of Information Technology (MGIT02.1)
- Bachelor of Business/ Bachelor of Information Technology (MGIT02.2)
- Bachelor of Business/ Bachelor of Business Informatics (MGIT03.1)
- Bachelor of Business/ Bachelor of Business Informatics (MGIT03.2)
- Bachelor of Business/ Bachelor of Science in Psychology (MGSC02.1)
- Bachelor of Business/ Bachelor of Science in Psychology (MGSC02.2)
- Bachelor of Business/ Bachelor of Laws (MGSC03.1)
- Bachelor of Politics and International Relations/ Bachelor of Business (SCMG01.1)
Note: - Must note the following
- Unit 11177 Negotiation and Sales Management has been closed and replaced with unit 12053 Integrated Marketing Communication from 2024.
Note: - Must note the following
- Unit 11180 Marketing Research Methods has been closed and replaced with unit 12055 Marketing Analytics from 2024.
Note: - Must note the following
- Unit 11181 Relationship Marketing has been closed and replaced with unit 12054 Big Data in Marketing from 2024.