Specialist Major in Marketing (SM0025) - University of Canberra

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Specialist Major in Marketing

Faculty	Discipline	Credit points
	Canberra Business School	24

Introduction

Marketing is considered an essential business function for any organisation and offers good employment prospects. You will study how consumers behave in different settings, develop innovative marketing plans for domestic and international contexts, conduct marketing research and explore digital marketing as well gain skills in negotiation and sales management. The major will hone your oral and written communication skills through innovative and challenging assignments that reflect real world scenarios.

Assumed knowledge

None.

Additional information

Specialist majors are only available to students in the course for which the major is required.

Referenced courses

Requirements

Marketing Fundamentals (11176) | 3 credit points — Level 1

Consumer and Buyer Behaviour (11178) | 3 credit points — Level 2

Digital Marketing (11179) | 3 credit points — Level 3

International Marketing (11182) | 3 credit points — Level 3

Strategic Marketing Management (11183) | 3 credit points — Level 3

Marketing Research Methods (11180) | 3 credit points — Level 2

Marketing Analytics (12055) | 3 credit points — Level 2

Relationship Marketing (11181) | 3 credit points — Level 3

Big Data in Marketing (12054) | 3 credit points — Level 3

Note: - Must note the following

Unit 11177 Negotiation and Sales Management has been closed and replaced with unit 12053 Integrated Marketing Communication from 2024.

Negotiation and Sales Management (11177) | 3 credit points — Level 1

Integrated Marketing Communication (12053) | 3 credit points — Level 1

Note: - Must note the following

Unit 11180 Marketing Research Methods has been closed and replaced with unit 12055 Marketing Analytics from 2024.

Note: - Must note the following

Unit 11181 Relationship Marketing has been closed and replaced with unit 12054 Big Data in Marketing from 2024.

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University of Canberra, Bruce ACT 2617 Australia

+61 2 6201 5111

ABN 81 633 873 422

CRICOS 00212K

TEQSA Provider ID: PRV12003 (Australian University)

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UC acknowledges the Ngunnawal people, traditional custodians of the lands where Bruce campus is situated. We wish to acknowledge and respect their continuing culture and the contribution they make to the life of Canberra and the region. We also acknowledge all other First Nations Peoples on whose lands we gather.