Specialist Major in Marketing (SM0025.1)

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Specialist Major in Marketing
Faculty Discipline Credit points
Canberra Business School 24

Marketing is considered an essential business function for any organisation and offers good employment prospects. You will study how consumers behave in different settings, develop innovative marketing plans for domestic and international contexts, conduct marketing research and explore digital marketing as well gain skills in negotiation and sales management. The major will hone your oral and written communication skills through innovative and challenging assignments that reflect real world scenarios.

None.


Note: - Must note the following
  • Unit 11177 Negotiation and Sales Management has been closed and replaced with unit 12053 Integrated Marketing Communication from 2024.

Note: - Must note the following
  • Unit 11180 Marketing Research Methods has been closed and replaced with unit 12055 Marketing Analytics from 2024.
  • From 2025, unit 12055 Marketing Analytics has been replaced by unit 12157 Social Marketing - Marketing for Good.

Note: - Must note the following
  • From 2025, unit 12054 Big Data in Marketing has been replaced by unit 12158 Big Data and Marketing Analytics.
  • Unit 11181 Relationship Marketing has been closed and replaced with unit 12054 Big Data in Marketing from 2024.

Please Note: Units marked with an * are no longer active, however students who have completed these units may still count them towards completion of this major or minor.

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