International Marketing (11182.2)

Please note these are the 2026 details for this unit
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International Marketing
Available teaching periods Delivery mode Location
View teaching periods Online self-paced
On-campus
 Bruce, Canberra
EFTSL Credit points Faculty
0.125 3 Faculty Of Business, Government & Law
Discipline Study level HECS Bands
Canberra Business School Level 3 - Undergraduate Advanced Unit Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
This unit explores globalisation issues for businesses and organisation in a fast changing world economy. Marketing strategies of Australian SMEs as well as Multinational firms are examined using case studies from around the world. Topics include the analysis of multinational trade and Australian business involvement; international marketing strategies and decisions on segmentation, product policy and product planning, pricing, channels of distribution, and international advertising; issues in international marketing research; multi country data analysis and international marketing information systems. The preparation of an international marketing plan enables students to translate theory into practice.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Define, explain and illustrate the marketing principles that are commonly used in the field of international marketing;
2. Explain the challenges that organisations face in different cultural settings;
3. Identify suitable strategies that lead to sustainable competitive advantages globally;
4. Critically analyse the modifications to the marketing mix that are required to be made by businesses and organisations to operate successfully internationally; and
5. Identify and evaluate opportunities for entrepreneurial and indigenous ventures to operate internationally and develop a professional international marketing audit/ plan for this entity.


Graduate attributes

1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development


Prerequisites

11176 Marketing Fundamentals.

Corequisites

None.

Assumed knowledge

None.
Availability for enrolment in 2026 is subject to change and may not be confirmed until closer to the teaching start date.
Year Location Teaching period Teaching start date Delivery mode Unit convener
2025 Bruce, Canberra Semester 1 03 February 2025 Online self-paced Mr Gavin Veitch
2025 Bruce, Canberra Semester 1 03 February 2025 On-campus Mr Gavin Veitch
2026 Bruce, Canberra Semester 1 16 February 2026 Online self-paced Mr Gavin Veitch
2026 Bruce, Canberra Semester 1 16 February 2026 On-campus Mr Gavin Veitch
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit timetable.

Required texts

4a        Lists of required texts/readings

Prescribed Text:

Czinkota, M., Ronkainen, I. & Cui, A. (2023). International Marketing (11th Edition). Cengage Learning.

Course page Link

Here is the course page link for 11182 International Marketing:

https://au.cengage.com/c/international-marketing-11e-czinkota-ronkainen-cui/9780357445129/

Recommended texts/readings

Czinkota, M., Ronkainen, I., Sutton-Brady, C., Beal, T. & Stegemann, N. (2018). International Marketing, Asia- Pacific, 4e, (2018). Cengage Learning

Cateora, P., Gilly, M. & Graham, J. and Money, R. (2016). International Marketing (17th Edition). McGraw Hill Education.

Fletcher, R. & Heather, C. (2017). International Marketing: An Asia-Pacific Perspective (7th Edition). Pearson.

Ghauri, P and Cateora, P. (2014). International Marketing (4th Edition). McGrow Hill Education.

Some useful journals include:

Journal of International Marketing

Journal of Business Research

Journal of Global Marketing

Journal of Marketing Research

Asia Pacific Journal of Marketing and Logistics

Journal of International Business Studies

Journal of Marketing

European Journal of Marketing

Journal of International Management

Optional reading materials/articles:

Jae H. Pae, Saeed Samiee, Susan Tai, (2002) "Global advertising strategy: The moderating role of             brand familiarity and execution style", International Marketing Review, 19(2), pp. 176-189.

Martha C. Cooper, Lisa M. Ellram, (1993) "Characteristics of Supply Chain Management and the             Implications for Purchasing and Logistics Strategy", The International Journal of Logistics             Management, 4(2), pp.13-24.

Pierre Berthon, Leyland Pitt, J-P Berthon, Claire Crowther, Lisa Bruwer, Peter Lyall & Arthur  Money (1997). Mapping the marketspace: evaluating industry Web sites using correspondence analysis. Journal of Strategic Marketing, Volume 5, 1997 - Issue 4

Pfeffer, J. (2005). Producing sustainable competitive advantage through the effective management of   people. Academy of Management Executive. 19(4), 95-106.

Susan Y. McGorry, (2000) "Measurement in a cross¿cultural environment: survey translation issues", Qualitative Market Research: An International Journal, Vol. 3 Issue: 2, pp.74-81

4b        Materials and equipment

N/A

4c         Unit website

To find your unit site online, login to LearnOnline using your student ID.

Submission of assessment items

Special assessment requirements

5c         Special assessment requirements

Students who get 50% or more will pass the unit.

Supplementary assessment

5d        Supplementary assessment

Supplementary assessment will be available to those students with a final mark of 45-49%, but only if this is their final semester and they have failed no other unit in the semester.

 

5e         Academic Integrity

Students have a responsibility to uphold University standards on ethical scholarship.  Good scholarship involves building on the work of others and use of others work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices which contravene academic values.

 

5f         Text-matching software

Text matching software may be used to detect plagiarism.

 

5g         Artificial Intelligence

Students are not permitted to use generative artificial intelligence (GenAI) in assessments for this unit. GenAI may only be used in authorised ways when completing assessments at UC.

This means that GenAI can only be used for an assessment when: the Unit Convener has authorised GenAI use for that assessment the student uses GenAI in the way that the assessment instructions allow the student fully acknowledges their use of GenAI, with proper citations, references, and a GenAI Acknowledgement Statement in line with the assessment instructions.

Where the assessment instructions do not specially state that GenAI may be used and how, then its use is not permitted for that assessment.

Students must still provide the required GenAI Acknowledgement Statement to indicate whether GenAI has or has not been used in the preparation of the assessment.

If unsure, students should seek advice from the Unit Convener. The GenAI for Students. Library Guide provides further information, including how to reference GenAI.

 

5.2       Special consideration

For examinations administered by the Examinations Office see the Deferred Examinations Policy. 

The Assessment Policy says:

3.14 Special consideration is consideration given to students whose performance in a unit may be affected by unavoidable and adverse circumstances. Special consideration will normally result in extensions of time for submission of assessment items (see Assessment Procedures) or deferred examinations (see the Deferred Examination Policy).

 

The relevant provision is 3.14 in the Assessment Procedures:

 

3.14 Applications for an extension to the due date for submission of an assessment item on the grounds of illness or other unavoidable and verifiable personal circumstances (that is, special consideration) should be submitted according to the procedures described in the unit outline for the relevant unit. For advice on documentary evidence to support applications for extensions, please refer to the Assessment Guide that supports these procedures.

 

Students should apply for extensions before the due submission date, and are advised to do so as early as possible. Applications after the due submission date may be considered only in exceptional circumstances.

 

5.3       Applying for Special consideration

If for any reason you are unable to do an assignment by the due date you must submit, to the unit convener, a request for an extension in writing before the due date (unless impossible) setting out in detail the genuine reason for requesting the extension.  If there is a medical or counselling reason for the extension request it must be accompanied by a medical or counselling certificate which clearly states:

  • that you were unfit to complete the assignment;
  • the date of the medical or counselling consultation; and
  • the period for which you were / are / will be unfit to complete the assignment.

 

Evidence from UC AccessAbility, the Academic Skills Centre, the student counselling service or a Doctor may be helpful in seeking special consideration. However, it is only the unit convener who can grant an extension.

 

Refer to the Faculty Asssignment Extension Policy

 

5.4       Due dates for assessment

 

All assignments are required to be submitted by the due date. 

 

There is no requirement for unit conveners to mark assignments that are submitted late. In particular, small assignments that are tied to specific parts of the unit delivery such as reflective journals or weekly contributions are part of formative assessment and due dates cannot be extended without harming the value of this form of assessment to others in the unit. All assignments are required to be submitted by the due date.  Assignments that are submitted late and do not have an acceptable reason will incur a penalty of 5 marks per day.

 

 

 

 

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

6c         Attendance requirements

It is highly recommended that students watch all lectures, and actively participate in the discussion. Weekly drop-in sessions (optional) provide an opportunity to discuss unit content and resolve any issues.

Required IT skills

6e         Required IT skills

Students are expected to have sufficient word processing skills to enable them to submit work for assessment in accordance with the specified requirements, and to be able to access and use the Internet for research purposes, including the Library's databases.  The Library provides training throughout the semester in the use of its on-line resources. 

Work placement, internships or practicums

6g        Work Integrated Learning

Work Integrated Learning will be encouraged

Student have the options to take international marketing project from existing industry or initiate a new business marketing plan.

Additional information

NA

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