Saturday 3 September
9am – 4pm
Saturday 3 September
9am – 4pm
Graduate Certificate in Digital Marketing (ARC701.1)
Please note these are the 2024 details for this course
| Selection rank | English language requirements | Duration | UAC code |
|---|---|---|---|
| 1.0 years | |||
| Faculty | Discipline(s) | Location | Available teaching periods |
| Faculty of Arts and Design | School of Arts and Communications |
UC - Canberra, Online UC - Canberra, Bruce |
View teaching periods |
Fees
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
| Academic entry requirements | English language requirements | CRICOS code | Faculty |
|---|---|---|---|
| Faculty of Arts and Design | |||
| Discipline(s) | Location | Available teaching periods | Duration |
| School of Arts and Communications |
UC - Canberra, Online |
View teaching periods | 1.0 years |
Fees
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
Lead with insight and confidence
The Graduate Certificate in Digital Marketing will boost your career opportunities and ensure you stay relevant in an ever-changing digital world. At UC you will gain hands-on experience using digital platforms such as social media, Search and Google Analytics. With the shift towards audience-centric, data-driven marketing, you will learn the skills needed to identify and articulate target audiences and place them at the heart of your marketing strategy.
Delivered online, this course has been designed with the working professional in mind.
Why study digital marketing at UC
Developed in conjunction with Media Federation Australia (MFA) and the Interactive Advertising Bureau (IAB), and taught by industry experts, you will learn the skills needed to meet the needs of industry.
What's more, you will be able to apply skills learned straight away thanks to platform-based training and a contextual approach to learning. Upon completion of the Graduate Certificate, you will also be Google Certified and certified in two online platforms of your choosing.
Who this course is for?
- Graduates interested in further developing their digital marketing knowledge
- Marketing and communication professionals seeking to expand their digital marketing knowledge
- Those working in businesses, organisations and not-for-profits required to implement search, social and digital campaigns
- Those on the technical side moving into management or senior roles and wanting to gain insights into how technology is employed in marketing communications
Learning outcomes
- Compare and critique digital marketing with traditional marketing theory and applications to develop a strong foundation in the role of data in the audience marketplace
- Design and employ professional best practice models underpinned by advanced theory, addressing real-world problems in digital marketing and ad tech sectors
- Integrate critical knowledge and communications skills for sustained contribution to innovation and leadership in their field
- Critique and assess advanced digital marketing communication theory and practice informed by discourse and local and global contexts, with reference to best practice models
- Exemplify expert professional skills and judgments focusing on industry recognised proof of knowledge
A pathway to higher qualifications
Progression from this course to the Master of Creative Industries or the Master of Communication is available by enrolling in additional units.
Applicants must have an undergraduate degree (AQF level 7) or equivalent as approved by the University Admissions.
Additional admission requirements
None.
Assumed knowledge
None.
Periods course is open for new admissions
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy. Credit is not permitted towards completion of a graduate certificate.
Graduate Certificate in Digital Marketing (ARC701) | 12 credit points
In addition to course requirements, in order to successfully complete your course you may need to meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Year 1
Year 2
Course duration
Standard 1 year part time. Maximum duration is 3 years.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| Compare and critique digital with traditional marketing theory and applications to develop a strong foundational knowledge of the role of data in the audience marketplace. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Understand issues in their profession from the perspective of other cultures; make creative use of technology in their learning and professional lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
| Examine and employ professional best practice models underpinned by advanced theory to address real-world problems in the digital marketing and advertising technology sectors. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Understand issues in their profession from the perspective of other cultures; make creative use of technology in their learning and professional lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
| Integrate critical knowledge, communications skills and current industry practices for sustained contribution to innovation and leadership across diverse professional fields. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Understand issues in their profession from the perspective of other cultures; make creative use of technology in their learning and professional lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
| Exemplify professional skills focusing on industry recognised proof of knowledge. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Understand issues in their profession from the perspective of other cultures. UC graduates are lifelong learners: Adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
Awards
| Award | Official abbreviation |
|---|---|
| Graduate Certificate in Digital Marketing | GradCert DigitalMktg |
Honours
None.
Enquiries
| Student category | Contact details |
|---|---|
| Current and Commencing Students: | Email FAD.Student@canberra.edu.au or Phone 1300 301 727 |
| Prospective Domestic Students: | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
