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Graduate Certificate in Digital Marketing (ARC701.1)
Please note these are the 2024 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| Blended On campus Online |
Bruce, Canberra |
1.0 years | |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Arts and Design | School of Arts and Communications |
View teaching periods | 880613 |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 8 | |
English language requirements
An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols.
Please note: Course fees are assessed annually and are subject to change.
Commonwealth Support Place (CSP)
Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Research Students
Most domestic Higher Degree by Research students are supported by an Australian Government Research Training Program (RTP) Fee Offset Scholarship and are not liable for fees up the standard course duration. Find out more about your eligibility here.
AQF Level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| Online |
Bruce, Canberra |
1.0 years | |
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Arts and Design | School of Arts and Communications |
View teaching periods | |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 8 | |
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
AQF level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
Hit the ground running
Build a career in high-demand, with the Graduate Certificate in Digital Marketing.
This online course will boost your career options whilst helping you to master the latest fundamentals in digital marketing. You’ll gain hands-on experience using digital platforms that you can apply in your workplace.
Get equipped with the latest skills in social media, search engine marketing (SEM), search engine optimisation (SEO), and data analytics. You'll learn the skills needed to identify and articulate target audiences and place them at the heart of your marketing strategy.
Delivered 100% online, this course has been designed with the working professional in mind. You’ll be able to manage study around your lifestyle and apply the skills you learn straight away.
This course has been developed in conjunction with Media Federation Australia (MFA) and the Interactive Advertising Bureau (IAB).
Considering future learning? This course is a pathway to the Master of Creative Industries.
Study a Graduate Certificate in Digital Marketing at UC and you will:
- Compare and critique digital marketing with traditional marketing theory and applications.
- Design and employ professional best practice models.
- Integrate critical knowledge and communication skills for sustained contribution to innovation and leadership in your field.
- Critique and assess advanced digital marketing communication theory and practice informed by discourse and local and global contexts.
- Exemplify expert professional skills and judgements focusing on industry recognised proof of knowledge.
Work Integrated Learning
Students who choose to study Online can access virtual WIL opportunities. This content includes on-demand guest lectures, industry case studies and industry projects.
Enjoy an immersive online learning experience where you’ll be connected with an inspiring cohort of teachers and industry experts who will share their own experiences and mentor you through your learning.
Throughout your course, you’ll get hands-on experience through platform-based training and a contextual approach to learning with social media, search strategy, data analytics and more.
Students studying both face-to-face and online will have access to support services including Careers UC, who are available to assist with employment pathways and personal development.
Career opportunities
- Digital Marketing Manager
- PPC Specialist
- eCommerce Manager
- Digital Marketing Analyst
- Social Media Manager
- SEO Manager
- SEM Manager
- Google Analytics Specialist
- Campaign Manager
- Marketing Manager
- Advertising Manager.
Course-specific information
To be eligible for the Graduate Certificate of Digital Marketing, applicants must have a recognised bachelor’s degree or equivalent from a recognised tertiary institution.
Not sure if you meet the eligibility requirements for this course? Please get in touch.
Progress your career with a Graduate Certificate in Digital Marketing
Download your free course brochure to learn more about studying digital marketing online with UC.
Download your free course brochure
Applicants must have an undergraduate degree (AQF level 7) or equivalent as approved by the University Admissions.
The following Defence members are eligible for direct entry into this course through the Veteran Tertiary Support Program - Postgraduate Course Entry:
- Commissioned Officer (any rank),
- Chaplain or Maritime Spiritual Wellbeing Officer,
- Senior Non-Commissioned Defence Force Members (E-6 or higher),
- Defence Force Members - Other Ranks (E-2 to E-5) with three or more years' experience.
Additional admission requirements
None.
Assumed knowledge
None.
Periods course is open for new admissions
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Graduate Certificate in Digital Marketing (ARC701) | 12 credit points
Digital Advertising & Marketing Principles G (11868) | 3 credit points — Level G
- Unit 11868 Digital Advertising and Marketing Principles G has been closed. From 2024 students are to enrol in 12033 Integrated Digital Marketing and Communication G.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Course duration
Standard 1 year part-time. Maximum 3 years from date of enrolment to date of course completion. This course is only available for part-time enrolment.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| Compare and critique digital with traditional marketing theory and applications to develop a strong foundational knowledge of the role of data in the audience marketplace. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Understand issues in their profession from the perspective of other cultures; make creative use of technology in their learning and professional lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
| Examine and employ professional best practice models underpinned by advanced theory to address real-world problems in the digital marketing and advertising technology sectors. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Understand issues in their profession from the perspective of other cultures; make creative use of technology in their learning and professional lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
| Integrate critical knowledge, communications skills and current industry practices for sustained contribution to innovation and leadership across diverse professional fields. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Understand issues in their profession from the perspective of other cultures; make creative use of technology in their learning and professional lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
| Exemplify professional skills focusing on industry recognised proof of knowledge. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Understand issues in their profession from the perspective of other cultures. UC graduates are lifelong learners: Adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
Awards
| Award | Official abbreviation |
|---|---|
| Graduate Certificate in Digital Marketing | GradCert DigitalMktg |
Honours
None.
Enquiries
| Student category | Contact details |
|---|---|
| Current and Commencing Students: | Email FAD.Student@canberra.edu.au or Phone 1300 301 727 |
| Prospective Domestic Students: | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
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