Audiences, Data and Media Convergence PG (11634.2)
Please note these are the 2024 details for this unit
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | On-Campus Online |
Bruce, Canberra UC - Canberra, Online |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Arts And Communications | Post Graduate Level | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Media technologies have long shaped communication practices. In the 20th century, technologies of mass media evolved rapidly to allow marketers to reach wide audiences, while in the 21st, those technologies have converged to create a new context of interactive and individualised communication practices.
This unit provides students with insights into the use of contemporary understandings of audiences, effects of media convergence and data production to communicate with and engage consumers. Changes to audience engagement are understood through narratives of communication, technologies and everyday media practices. Students will also develop an understanding of how algorithmic profiling offers both new insights and limits to understanding audiences and consumers.
1. Evaluate, interpret and reflect on how audiences are situated in relation to convergent media systems;
2. Synthesise knowledge of communications practices as they apply to real world examples in marketing;
3. Analyse a range of industry contexts across local and global markets, with consideration of their cultural and ethical impacts; and
4. Develop capacity to create strategies for industry application, recognising the complexities and perspectives of diverse audiences.
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - be self-aware
This unit provides students with insights into the use of contemporary understandings of audiences, effects of media convergence and data production to communicate with and engage consumers. Changes to audience engagement are understood through narratives of communication, technologies and everyday media practices. Students will also develop an understanding of how algorithmic profiling offers both new insights and limits to understanding audiences and consumers.
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Evaluate, interpret and reflect on how audiences are situated in relation to convergent media systems;
2. Synthesise knowledge of communications practices as they apply to real world examples in marketing;
3. Analyse a range of industry contexts across local and global markets, with consideration of their cultural and ethical impacts; and
4. Develop capacity to create strategies for industry application, recognising the complexities and perspectives of diverse audiences.
Graduate attributes
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - be self-aware
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.
Availability for enrolment in 2024 is subject to change and may not be confirmed until closer to the teaching start date.
Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | On-Campus | Dr Erin Stapleton |
2024 | UC - Canberra, Online | Semester 1 | 05 February 2024 | Online | Dr Erin Stapleton |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.