Social Media Marketing G (11867.2)

Social media platforms can be one of the most powerful ways to create, grow, and engage with communities. Those communities can be brand fans, interest groups, or supporters of creative work, helping marketers find new audiences and build a network of advocates to promote a message. This unit explores how to use social media to understand your audience and build relationships with them. You will learn best practices on how to develop a social media marketing campaign, use visual storytelling to best convey your message, work with influencers, and evaluate success. The unit assessment allows you to build your personal brand online and design and execute a social media marketing campaign for a local organisation.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Identify various social media marketing strategies and tactics;
2. Use an understanding of how to create and engage with online communities in various situations, with consideration of cultural and ethical impacts;
3. Critically evaluate the effectiveness of social media marketing practices; and
4. Create a plausible social media marketing campaign and creative content that connect with audiences.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - evaluate and adopt new technology

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.