Create digital strategies that cut through
Hit the ground running
If you are seeking a dynamic career where no two days are the same, then UC’s Graduate Certificate in Digital Marketing is for you. You’ll develop the skills needed to set your brand apart with paid campaigns in social media and search engine marketing (SEM). Learn how to put your best foot-forward with strategies for search engine optimisation (SEO) and gain the Google Analytics skills to optimize for success.
This industry-connected, hands-on degree will ensure that you have the skills and confidence to implement effective, data-driven digital strategies across a variety of sectors from retail, FMCG, banking, education and more.
Online and supported
Enjoy a supportive, 100% online learning experience
Connect and grow
Developed and taught by industry experts
Let your career thrive
Take advantage of growing industry demand
Develop a strong understanding of data-driven strategy
Gain platform-based qualifications
Develop emerging and in demand skills
Apply knowledge and skills immediately
Graduate sooner
Get qualified in 8 months (full-time)
Get qualified in 8 months (full-time)
Intakes in February and August
No previous marketing experience required
4 units | $3,000 per unit*
(FEE-HELP available)
Why study at UC
UC’s Graduate Certificate in Digital Marketing has been developed in conjunction with Media Federation Australia (MFA) and the Interactive Advertising Bureau (IAB) and taught by industry experts meaning you will learn the skills needed to meet the needs of industry. What’s more, upon completion you will be Google Certified and certified in two online platforms of your choosing.
UC is committed to making sure you enjoy a truly flexible and inclusive learning experience that works for you and with you – no matter who or where you are. We will connect you to student support, career advisors and an inspiring cohort of teachers and industry experts to ensure you are supported every step of the way.
Tap into your audience
Gain a behavioral and analytical understanding of your target audience
Value now and in the future
Develop the future focused skills required for the industry’s continual changes
Get a taste for further study
Progress into a master’s degree by enrolling in additional units
With many industries becoming increasingly reliant on digital platforms to reach their target audience, demand for qualified digital marketing professionals is at an all-time high.
The Graduate Certificate in Digital Marketing will develop and strengthen your skills in digital marketing and open you to a range of exciting, in-demand jobs. This includes digital marketing analyst, social media manager, SEO manager, SEM manager, Google Analytics specialists and more.
Meet your course convenor
Dan Andrew is an experienced advertiser and lecturer in communications and marketing. Prior to his academic career, he worked on some of Australia’s largest clients and campaigns, spending the last 5 years as a Client Service Director managing a large team of media planners and buyers.
During his time in the advertising industry he witnessed the increasing dominance of digital media and began researching the changing relationship between advertisers, audiences and media providers that formed the basis of his PhD. It was the changing nature of how digital audiences are created and traded that led to him developing the Graduate Certificate in Digital Marketing.
What you will learn
Audience, Data and Media Convergence (11634.1)
Digital Advertising & Marketing Principles (11868.1)
Social Media Marketing (11867.1)
Digital Advertising Practices (11866.1)
You may be eligible to defer payment of your tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.
Visit FEE-HELP for lots of useful information about eligibility, how to apply and pay. You can apply for FEE-HELP once you have enrolled in a course.
Ready to start learning? Download a brochure, or speak to our staff via email or over the phone.
We can answer all of your burning questions including:
- Matching the course to you
- How studying online works
- How to apply
- Tuition cost and fees
