Create digital strategies that cut through

Hit the ground running
If you are seeking a dynamic career where no two days are the same, then UC’s Graduate Certificate in Digital Marketing is for you. You’ll develop the skills needed to set your brand apart with paid campaigns in social media and search engine marketing (SEM). Learn how to put your best foot-forward with strategies for search engine optimisation (SEO) and gain the Google Analytics skills to optimize for success.
This industry-connected, hands-on degree will ensure that you have the skills and confidence to implement effective, data-driven digital strategies across a variety of sectors from retail, FMCG, banking, education and more.
What is a graduate certificate?
This is a short postgraduate qualification that is made up of four subjects. It is a smart choice for those looking to up-skill quickly as it can be completed part-time over two, four-month semesters. It also offers a direct pathway into a master’s degree if you decide to keep studying.
Online and supported
Enjoy a supportive, 100% online learning experience
Connect and grow
Developed and taught by industry experts
Let your career thrive
Take advantage of growing industry demand

Develop a strong understanding of data-driven strategy
Gain platform-based qualifications
Develop emerging and in demand skills
Apply knowledge and skills immediately
Get qualified in 12 months (part-time)
Intake in February and August
No previous marketing experience required
4 units | $3,125 per unit*
2023 per unit fee for Domestic Students. FEE-HELP available.

Why study at UC
UC’s Graduate Certificate in Digital Marketing has been developed in conjunction with Media Federation Australia (MFA) and the Interactive Advertising Bureau (IAB) and taught by industry experts meaning you will learn the skills needed to meet the needs of industry. What’s more, upon completion you will be Google Certified and certified in two online platforms of your choosing.
UC is committed to making sure you enjoy a truly flexible and inclusive learning experience that works for you and with you – no matter who or where you are. We will connect you to student support, career advisors and an inspiring cohort of teachers and industry experts to ensure you are supported every step of the way.


Tap into your audience
Gain a behavioral and analytical understanding of your target audience
Value now and in the future
Develop the future focused skills required for the industry’s continual changes
Get a taste for further study
Progress into a master’s degree by enrolling in additional units
With many industries becoming increasingly reliant on digital platforms to reach their target audience, demand for qualified digital marketing professionals is at an all-time high.
The Graduate Certificate in Digital Marketing will develop and strengthen your skills in digital marketing and open you to a range of exciting, in-demand jobs including Digital Marketing Analyst, Social Media Manager, SEO manager, SEM manager, Google Analytics Specialist and more.

Meet your course convenor

Dan Andrew is an experienced advertiser and lecturer in communications and marketing. Prior to his academic career, he worked on some of Australia’s largest clients and campaigns, spending the last 5 years as a Client Service Director managing a large team of media planners and buyers.
During his time in the advertising industry he witnessed the increasing dominance of digital media and began researching the changing relationship between advertisers, audiences and media providers that formed the basis of his PhD. It was the changing nature of how digital audiences are created and traded that led to him developing the Graduate Certificate in Digital Marketing.
What you will learn

Audience, Data and Media Convergence (11634.1)
Audience, Data and Media Convergence (11634.1)
Learn how to evaluate, interpret and reflect on how audiences are created and situated for use and create strategies for industry application.

Digital Advertising & Marketing Principles (11868.1)
Digital Advertising & Marketing Principles (11868.1)
Evaluate how consumers are identified and reached online via a complex network of digital systems and create strategies for real-world use.

Social Media Marketing (11867.1)
Social Media Marketing (11867.1)
Design strategies for the application of social media campaigns and learn how to generate creative messages that connect with audiences in digital environments.

Digital Advertising Practices (11866.1)
Digital Advertising Practices (11866.1)
Deconstruct issues faced by industry with consideration of ethical impacts and gain an understanding of the importance of data and its use in digital advertising.
February 2023 intake
August 2023 intake
Entry requirements
To be eligible for the Graduate Certificate in Digital Marketing, applicants must:
- Have a bachelor’s degree in any field as approved by the University
- Meet our English Language Requirements (overall IELTS Academic score (or equivalent) of 6.5 (non-standard English language requirements)).
COURSE COST
$3,125 per unit
2023 per unit fee for Domestic Students. Fee-Help available.
You may be eligible to defer payment of your tuition fees via the Commonwealth Government’s FEE-HELP loan scheme.
Visit FEE-HELP for lots of useful information about eligibility, how to apply and pay. You can apply for FEE-HELP once you have enrolled in a course.


Graduate Diploma in Creative Industries
Delivery: Online & On campus
Duration: 2 years (part-time) 1 year (full-time)
Intakes: February & July

Master of Creative Industries
Delivery: Online & On campus
Duration: 4 years (part-time) 2 years (full-time)
Intakes: February & July

Graduate Diploma in Creative Industries
Delivery: Online & On campus
Duration: 2 years (part-time) 1 year (full-time)
Intakes: February & July

Master of Creative Industries
Delivery: Online & On campus
Duration: 4 years (part-time) 2 years (full-time)
Intakes: February & July

Ready to start learning? Download a brochure, or speak to our staff via email or over the phone.
We can answer all of your burning questions including:
- Matching the course to you
- How studying online works
- How to apply
- Tuition cost and fees