Graduate Certificate in Digital Marketing

Download a course brochure

Discover everything you need to know about the Graduate Certificate in Digital Marketing. Explore the flexibility of online study, learning outcomes, career outlook and how you can save on course fees with CSP.

Graduate Certificate in Digital Marketing course brochure

Study digital marketing online

Upweight your career and make an impression with UC's Graduate Certificate in Digital Marketing.

UC's digital marketing grad cert will equip you with cutting-edge skills in just four units. Gain the expertise and confidence to drive data-driven marketing strategies and boost brand success. This course is developed in consultation with industry leaders, ensuring you learn what matters.

Become a digital marketing expert

Master the tools and techniques to launch the next big thing or help a brand steal the spotlight by building your skills in:

Advanced marketing strategy and digital transformation
Social media and content creation
Search Engine Marketing (SEM) & Search Engine Optimisation (SEO)
Hands-on experience with real clients through Google’s Nonprofit Marketing Immersion Program

You’ll be able to apply your new knowledge across a variety of industries, including retail, finance, FMCG, government, and beyond.

Study 100% online with reduced fees*

Learn how it suits you with fully online and on campus study options. Domestic students may also be eligible to secure a Commonwealth Supported Place (CSP)*, making your course more affordable. Plus, domestic students can defer the remainder of their course fees via the FEE-HELP program.

*Commonwealth Supported Places (CSP) available for domestic students. Conditions apply. UC's Graduate Certificate in Digital Marketing is offered 100% online for domestic students.

Study level

Postgraduate

Delivery mode

Online
Blended
On Campus

ATAR

Other entry requirements apply

Duration

12 months, part-time

Intake dates

3 February 2025
28 July 2025

Course unit cost

Save on your course fees.
CSP supported course.

Want to know more?

Schedule a call with our friendly team to learn more about the Graduate Certificate in Digital Marketing.

Student at a computer working on a project for her digital marketing certificate

Course highlights

Develop a strong understanding of data-driven strategies that tackle complex marketing challenges that align with consumer behaviour.

Explore contemporary digital marketing tools like Sprout Social, Adobe, Google Ads Manager, AI and more.

Take advantage of free access to the Adobe Creative Cloud and Adobe Express as a UC student.

Learn how to leverage digital marketing channels to optimise cost efficiencies and maximise engagement.

Apply knowledge and skills immediately to your current role.

Enhance your critical thinking, communication and leadership skills to solve a range of real-world business problems.

Digital marketing course details

Explore your course units

Take a look at the course units you'll study in greater detail.

To preview your future study pattern, visit the course page for more information.

Digital marketing course details

Career outcomes

If you're ready to stop dreaming and start doing, this is your launchpad into an industry that's set to grow by 11.4%* by 2026! With many industries increasingly relying on digital platforms to reach their target audience, the demand for qualified digital marketing professionals is at an all-time high. As a digital marketing graduate, you may find yourself in any one of the following positions:

Digital Marketing Manager
PPC Specialist
eCommerce Manager
Digital Marketing Analyst
Social Media Manager
SEO Manager
SEM Manager
Google Analytics Specialist
Campaign Manager
Marketing Manager

*Digital Marketer, Seek Career Advice 2024

Entry requirements

To be eligible for the Graduate Certificate in Digital Marketing, applicants must have an undergraduate degree (AQF level 7) or equivalent as approved by the University Admissions team.

Commonwealth Supported Place (CSP)

Study your course with reduced fees.

A course with Commonwealth Supported Places (CSP) means the Australian Government has subsidised a portion of your degree, reducing the total balance you are required to pay (known as the student contribution amount).

The CSP amount is determined by the course you are undertaking and the industry you'll be working in after graduation.

Learn more about CSP

Fee help

Some students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may be eligible to apply to defer payment of their tuition fees via the Commonwealth Government's FEE-HELP and HECS-HELP schemes.

Visit our fees page for useful information about eligibility and how to apply and pay. You can apply for FEE-HELP or HECS-HELP once you have enrolled in a course.

Visit FEE-HELP

Meet your course convenor

Dr Momoko Fujita

Senior Lecturer, Communication and Media (Digital Marketing)

Dr Momoko Fujita is an experienced marketer who brings her students a wealth of industry knowledge and experience. Prior to her appointment, Momoko’s career saw her in a variety of digital marketing roles across the public and private sectors, including tertiary education, aquaculture, and information and communication technology.

Passionate about the role of digital technology, Momoko has focused her research on uncovering its ability to enhance stakeholder relationships and experiences. Momoko’s work has been featured in leading journals such as Technological Forecasting and Social Change and the Journal of Business Research.

Momoko hopes to inspire future digital marketers through engaging online learning experiences that invite students to take advantage of UC's networking opportunities throughout the course.

Digital Marketing FAQs

What flexible study options does UC's Graduate Certificate in Digital Marketing offer?

UC provides flexible study options to give students the ultimate study, work, and life balance. UC’s Graduate Certificate in Digital Marketing has three study modes to choose from:

Online

100% online, self-paced study with no in-person requirements. Our fully online option is only available to domestic students.

Blended

Online lectures with some in-person requirements like presentations or group work. Check your course/unit page for details.

On Campus

All in-person study via our UC Bruce Campus.

What will my study schedule look like?

Your future study schedule will vary depending on whether you study online or on campus.

To give you the ultimate flexibility, you can change your study mode at any point during your course.

A common question students ask is if it’s possible to work full-time and study part-time. The answer is yes, but you’ll need to be organised and ensure your workplace is flexible.

Our Online study option is designed to accommodate full-time workers and those who prefer a flexible study schedule.

Online study at the University of Canberra includes recorded lectures, live webinars and online discussions. You will have assignments, readings and group projects with set deadlines, allowing you to manage your time flexibly.

It’s worth noting that your study time will differ from your course completion date, as you’ll have breaks between semesters.

How do I get free access to Adobe products?

UC is the first Adobe Creative Campus in Canberra, and one of just five in Australia. We've partnered with Adobe to empower every student with essential creativity and digital skills to succeed — no matter your field of study or chosen career. Across your course, you'll have full, FREE access to the Adobe Creative Cloud and Adobe Express.

How do I apply and can I get help with the application process?

At UC, we’re here to help you succeed! Once you're ready to apply to UC, our process depends on your student type and course. You can find all the requirements, criteria and processes through the UC application portal.

If you have further questions or would like assistance with your application, we encourage you to book a consult to receive personalised guidance and support.

Book a UC consult

Study digital marketing online

Whether you’re interested in an undergraduate certificate, bachelor’s degree or a master’s degree, UC has a variety of 100% online study options to suit your lifestyle and elevate your career aspirations. With fully remote, self-paced learning options for undergraduate and postgraduate study levels, you can build your knowledge when and where it suits you.

When you join our online community, you’ll get all the benefits of being a UC student, including access to resources, support and guidance. You’ll be able to connect with academics, tutors and other students to share skills, insights and make professional connections.

Learn more about online study