Integrated Digital Marketing and Communication G (12033.1)
Please note these are the 2024 details for this unit
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | Online On-Campus |
Bruce, Canberra |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Arts And Communications | Graduate Level | Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) Band 5 2021 (Commenced Before 1 Jan 2021) |
This unit introduces you to a fresh perspective on digital thinking, innovative marketing models in the digital realm, and effective strategies for digital success. It provides you with knowledge and skills in the key pillars of digital marketing: content, social, and search, by combining theoretical concepts with practical applications. You will learn about digital consumers and an integrated approach that combines multiple strategies, touchpoints, data, and organisational functions to create and communicate a consistent brand message. The project-based assessment gives you the opportunity to analyse a local organisation's digital capability and design a content marketing campaign for it.
1. Evaluate, interpret and reflect on how consumers are identified and reached online via a complex network of different media organisations and systems;
2. Synthesise knowledge and hypothesise plausible strategies for real-world applications of digital advertising and marketing campaigns;
3. Categorise and differentiate the elements of digital media landscape involved in online marketing communications; and
4. Identify and critique digital channels used in online marketing communications.
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Evaluate, interpret and reflect on how consumers are identified and reached online via a complex network of different media organisations and systems;
2. Synthesise knowledge and hypothesise plausible strategies for real-world applications of digital advertising and marketing campaigns;
3. Categorise and differentiate the elements of digital media landscape involved in online marketing communications; and
4. Identify and critique digital channels used in online marketing communications.
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
11868 Digital Advertising and Marketing Principles G AND 11464 Digital MarketingAssumed knowledge
None.
Availability for enrolment in 2024, 2025 is subject to change and may not be confirmed until closer to the teaching start date.
Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | Online | Dr Momoko Fujita |
2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | On-Campus | Dr Momoko Fujita |
2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | On-Campus | Dr Momoko Fujita |
2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | Online | Dr Momoko Fujita |
The information provided should be used as a guide only. Timetables may not be finalised until week 2 of the teaching period and are subject to change. Search for the unit
timetable.