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Bachelor of Marketing Management (187JA.1)
Please note these are the 2017 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| 70 | On campus |
3.0 years | |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Business, Government & Law | Canberra Business School |
||
| Fees | English language requirements | AQF level | |
|
|
View requirements | 7 | |
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols.
Please note: Course fees are assessed annually and are subject to change.
Commonwealth Support Place (CSP)
Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Research Students
Most domestic Higher Degree by Research students are supported by an Australian Government Research Training Program (RTP) Fee Offset Scholarship and are not liable for fees up the standard course duration. Find out more about your eligibility here.
AQF Level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| On campus |
3.0 years | ||
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Business, Government & Law | Canberra Business School |
073951D | |
| Fees | English language requirements | AQF level | |
|
|
View requirements | 7 | |
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
AQF level
University of Canberra qualifications are recognised under the Australian Qualifications Framework (AQF).
- Level 5 - Diploma
- Level 6 - Associate Degree
- Level 7 - Bachelor Degree
- Level 8 - Bachelor Honours Degree OR Graduate Certificate OR Graduate Diploma
- Level 9 - Masters Degree
- Level 10 - Doctoral Degree
Make your mark in the modern world of marketing
This highly innovative and flexible degree offers a dynamic approach to the management of marketing. You will gain a strong foundation in planning, market research and consumer behavior, combined with practical training. You are also encouraged to select an open major from any field within the university allowing you to customise your degree to your special interests.
Study a Bachelor of Marketing Management at UC and you will:
- understand the role of marketing management in private, public and not-for-profit enterprises
- gain a broad understanding of marketing research methods, problem analysis and statistics, internet marketing and consumer behaviour
- develop marketing plans and gather relevant information from stakeholders
- identify economic, socio, cultural and legal contexts that impact on marketing decision making
- apply concepts, principles and theories to marketing management tasks
- analyse problems and provide appropriate solutions as part of marketing research
- demonstrate creativity and leadership while learning to work as part of a team
- develop in-depth knowledge and skills in one or more of the following fields; accounting, banking & financial services, business administration, economics, entrepreneurship, financial planning, human resource management, information systems, international business, marketing management, public sector management, or tourism management.
Work integrated learning
During your third year of study you will be offered the opportunity to participate in our internship program and gain valuable industry experience and a chance to establish professional connections.
Career opportunities
- Account manager
- Marketing manager
- Market researcher
- Brand manager
- Marketing consultant
- Product manager
Course specific information
If you don’t meet the entry requirements for this course you can apply for a Bachelor of Commerce with a major in marketing management. This gives you the option of transferring at the end of your first year if you achieve a strong grade point average.
Professional accreditation
None.
Normal UC requirements for admission to an undergraduate course.
Assumed knowledge
None.
Periods course is open for new admissions
This course is not open for new admissions.
Credit arrangements
There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.
Bachelor of Marketing Management (187JA) | 72 credit points
Note:
- From 2018 students should take unit 8296 Introduction to Politics & Government instead of unit 6606. Students who are already required to take 8296 in their course may select an Open Elective instead.
Note:
- 1. Unit 8730 Problem Evaluation and Resolution was replaced by unit 5123 Business Statistics or 9522 Business Research Methods from 2016.
- 2. Students enrolled in the Bachelor of Commerce at Bruce campus not undertaking an Accounting, Banking & Finance or Financial Planning major can substitute 5123 with 9522 Business Research Methods
Problem Analysis and Statistics (8732) | 3 credit points — Level 1
Note:
- From Semester 1 2018 unit 5617 Accounting for Managers is no longer offered. Students complete unit 11009 Business Decision Making instead.
Note:
- From Semester 1 2018 students not completing the major in Marketing, Marketing Management or Business Administration, may choose to complete an Open Elective unit in lieu of 6357 Intro to Marketing.
- Commerce students seeking accreditation by professional Accounting bodies or the Financial Planning Assoc must pass Intro to Economics & (Accounting for Managers or Business Decision Making).
- Unit Levels: In selecting electives students should note that no more than 30 credit points at Level 1 is permitted for the entire course.
Note:- Must pass 18 credit points from anywhere in the University, as a major, a minor and/or as individual units.
- Students may choose to complete elective units under the International Study Abroad Program (www.canberra.edu.au/study-abroad/travel-os)
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Semester 1
Semester 2
Summer Term
Two Open Elective Units
Winter Term
Two Open Elective Units
Year 2
Semester 1
Semester 2
Winter Term
Open Elective Unit
Minor in Business & Government Foundation (MGT) Restricted Choice Unit
Year 1
Semester 1
Semester 2
Winter Term
Two Open Elective Units
Year 2
Semester 1
Semester 2
Winter Term
Two Open Elective Units
Year 3
Semester 1
Minor in Business & Government Foundation (MGT) Restricted Choice Unit
Two Open Elective Units
Year 1
Semester 1
Problem Analysis and Statistics (8732)
Semester 2
Year 2
Semester 1
MJ0088 Restricted Choice Unit
Open Elective Unit
Semester 2
Winter Term
Two Open Elective Units
Year 3
Semester 1
MN0144 Restricted Choice Unit
MN0144 Restricted Choice Part B Unit
Two Open Elective Units
Year 1
Semester 1
Semester 2
Problem Analysis and Statistics (8732)
Year 2
Semester 1
MJ0088 Restricted Choice Unit
Year 3
Semester 1
Semester 2
Two Open Elective Units
MN0144 Restricted Choice Part B Unit
MN0144 Restricted Choice Unit
Year 1
Semester 1
Year 2
Year 3
Semester 1
Semester 2
Two Open Elective Units
Minor in Business & Government Foundation (MGT) Restricted Choice Unit
Year 1
Semester 1
Semester 2
Problem Analysis and Statistics (8732)
Year 2
Semester 1
Open Elective Unit
Semester 2
Open Elective Unit
Year 3
Semester 1
Must pass 18 credit points from anywhere in the University, as a major, a minor and/or as individual units.
MJ0088 Restricted Choice Unit
Semester 2
MN0144 Restricted Choice Unit
MN0144 Restricted Choice Part B Unit
Must pass 18 credit points from anywhere in the University, as a major, a minor and/or as individual units.
Year 1
Semester 1
Year 2
Semester 1
Open Elective Unit
Semester 2
Open Elective Unit
Year 3
Semester 2
Two Open Elective Units
Minor in Business & Government Foundation (MGT) Restricted Choice Unit
Year 1
Year 2
Semester 1
Problem Analysis and Statistics (8732)
Year 3
Semester 2
MN0144 Restricted Choice Part B Unit
MN0144 Restricted Choice Unit
Two Open Elective Units
Year 4
Year 1
Year 2
Year 3
Semester 2
Minor in Business & Government Foundation (MGT) Restricted Choice Unit
Two Open Elective Units
Year 4
UC - TAFE Queensland, South Bank
Year 1
Semester 1
Year 2
Semester 1
Minor in Business & Government Foundation (MGT) Restricted Choice Unit
Course duration
Standard six semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| Purpose - Graduates of the Bachelor of Marketing Management will have acquired in-depth disciplinary knowledge and a cohesive set of cognitive, technical and generic skills in one or more of the following areas: Accounting, Banking & Financial Services, Business Administration, Economics, Entrepreneurship, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. The program is designed to produce graduates with professional attributes appropriate to their intended careers. This degree also prepares students for postgraduate studies. |
. |
| In particular student will be able: - to work independently as well as part of a team - to use information technology effectively - identify economic, socio, cultural and legal contexts that impact on marketing decision making - apply concepts, principles and theories to marketing management tasks - analyse problems and provide appropriate solutions as part of marketing research - demonstrate skills in analysing data and information - display a professional attitude based on social responsibility and ethics principles - demonstrate creativity and leadership - understand the role of marketing management in private, public and not for profit enterprises - show social responsibility and consider sustainability in decision making. |
. |
| Application of knowledge and skills - Graduates of the Bachelor of Marketing Management will be able to apply the knowledge and skills acquired to a diverse range of problems that early career professionals would be expected to deal with such as the preparation of a marketing plan. As students progress through the course, they will develop the capacity to exercise their own initiative and professional judgement in an ethically responsible manner to analyse problems that are less clearly defined, more complex, and require application of concepts in a variety of disciplinary and sub-disciplinary contexts. Graduates will engage in applied research, teamwork, and negotiation skills as well as the use of electronic media in a variety of setting. The use of team work will develop further these skills and develop communication skills. | . |
| Skills - Graduates will develop: - the cognitive skills required to critically analyze, evaluate and synthesize concepts and theories acquired in one or more of the following discipline areas: Accounting, Banking & Financial Services, Business Administration, Economics, Financial Planning, Human Resource Management, Information Systems, International Business, Marketing Management, Public Sector Management, or Tourism Management. This will enable students to analyse market environments in order to determine strategic options and implement effective marketing plans. - the technical and generic skills required to apply discipline-specific technologies in one or more of those discipline areas, including the ability to analyse data. - the independent learning skills needed to stay up-to-date with advances in theoretical frameworks and professional practices after graduation, - the personal skills required to provide professional advice in the discipline or disciplines they choose to study. Graduates will be able to exercise critical thinking and applied analytical skills in identifying which information is relevant to specific decisions being made. They will also be able to identify whether they have all relevant information when advising clients or management, and have the ability to succinctly request or obtain missing information. - the communication skills needed to present a clear, coherent and independent exposition of knowledge and ideas to a variety of stakeholders in written, oral or electronic media. |
. |
Majors
- Minor in Business and Government Foundation (MN0144)
- Major in Marketing Management (Restricted) (MJ0088)
- Minor in Business Foundation (MN0145)
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Marketing Management | B MktgMgt |
Honours
High performing students may be eligible to enrol in the Bachelor of Philosophy (Honours) course.
Alternative exits
235JA Bachelor of Marketing Management/Bachelor of Communication in Advertising
Enquiries
| Student category | Contact details |
|---|---|
| Prospective International Students | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
| Current and Commencing Students | In person, Student Centre Building 1 (take a BGL Faculty course advice ticket) or Email bglstudent@canberra.edu.au |
| Prospective Domestic Students | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
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