Major in Advertising (18cp)

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Faculty	Discipline	Credit points
Faculty of Arts and Design	School of Arts and Communications	18

Introduction

This major provides students with theoretical background and practical knowledge that underpins strategic planning and management skills in advertising and marketing communications. Special emphasis is placed on the concept of integrated marketing communications, the importance of brands, and the international context.

Assumed knowledge

None.

Additional information

None.

Referenced courses

Requirements

Agency-Client Relationships (9018) | 3 credit points — Level 3 *

Brand Management (9118) | 3 credit points — Level 2 *

Media Analysis and Buying (9120) | 3 credit points — Level 3 *

Advertising Strategy Development (9117) | 3 credit points — Level 2 *

Advertising Strategy Development (9484) | 3 credit points — Level 2 *

Copywriting and Creative Execution (9119) | 3 credit points — Level 1 *

Copywriting and Creative Execution (9491) | 3 credit points — Level 1 *

Principles of Marketing Communication (9121) | 3 credit points — Level 1 *

Principles of Marketing Communication (9496) | 3 credit points — Level 1 *

Please Note: Units marked with an * are no longer active, however students who have completed these units may still count them towards completion of this major or minor.

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Major in Advertising (18cp) (MJ0227.1)