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Master of Communication (ARM201.2)
Please note these are the 2023 details for this course
| Selection rank | Delivery mode | Location | Duration |
|---|---|---|---|
| PG | On campus Online |
UC - Canberra, Online Bruce, Canberra |
2.0 years |
| Faculty | Discipline(s) | Available teaching periods | UAC code |
| Faculty of Arts and Design | School of Arts and Communications |
View teaching periods | 880936 |
| Fees | English language requirements | ||
|
|
View requirements | ||
English language requirements
An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Selection rank
The selection rank is the minimum ATAR plus adjustment factors required for admission to the program in the previous year. This is an indicative guide only as ranks change each year depending on demand.
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Students enrolled in a Commonwealth Support Place (CSP) are required to make a contribution towards the cost of their education, which is set by the Commonwealth Government. Information on Commonwealth Supported Places, HECS-HELP and how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
| Academic entry requirements | Delivery mode | Location | Duration |
|---|---|---|---|
| On campus Online |
UC - Canberra, Online Bruce, Canberra |
2.0 years | |
| Faculty | Discipline(s) | Available teaching periods | CRICOS code |
| Faculty of Arts and Design | School of Arts and Communications |
View teaching periods | 103874D |
| Fees | English language requirements | ||
|
|
View requirements | ||
Fees disclaimer
Annual fee rates
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 credit points. The final fee charged is based on the proportion of 24 credit points in which a student enrols. Information on how fees are calculated can be found here.
Please note: Course fees are assessed annually and are subject to change.
Delivery mode
Blended: Mixture of online and on campus units are available.
On campus: Units are delivered on campus.
Online: All units are online.
Online Plus: Units are available online, except where attendance at a physical location is required for placement or professional accreditation.
English language requirements
An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
Location
All course material is developed and delivered via the location listed. Online units do not require on campus attendance.
Academic entry requirements
To study at UC, you’ll need to meet our academic entry requirements and any admission requirements specific to your course. Please read your course admission requirements below. To find out whether you meet UC’s academic entry requirements, visit our academic entry requirements page.
Establish yourself as a dynamic communication professional
Elevate your skills in communication and leadership and create a meaningful impact through our Master of Communication. Immerse yourself in refining analytical, leadership, and engagement skills across diverse communication realms within private, government, and community sectors. Tailor your expertise by specialising in either Strategic Communication or Marketing Communication and fine-tune your abilities in innovation, social research methods, behaviour change, and more. Right from the outset, you’ll engage in contemporary global communication practices and acquire genuine workplace insights in both local and international communication landscapes. Through hands-on experience and projects, you’ll develop a comprehensive understanding of the challenges confronting the communication and media industries. You’ll graduate ready to take your knowledge back to the workplace to step up into leadership roles.
Study a Master of Communication and you will:
- Demonstrate an in-depth understanding of human communication processes and environments.
- Become confident in using a range of social research methods relevant to strategic or marketing communication.
- Demonstrate critical thinking and vision to address mid to long-term strategic communication issues.
- Become confident in counselling senior management on strategic communication and possess the ability to lead teams within organisations.
- Link communication research, planning, implementation, and evaluation to organisational strategic plans.
- Apply your understanding of communication theories towards a major research project.
Work Integrated Learning
You’ll have extensive opportunities to connect with industry, including real-world case studies, industry-linked research, and practice projects. Complete 180 hours of a compulsory internship based around a professional industry project of your choosing and develop your professional experience and capabilities in an organisational context. Your internship placement can be in Australia or overseas. Select from advertising agencies, PR firms, government departments, commercial enterprises, and not-for-profit organisations to tailor your internship to your interests.
Career Opportunities
- Public Affairs Officer
- Brand Manager
- Social Marketing and Communications Specialist
- Digital Strategist
- Research Analyst
- Political Campaign Manager
- Marketing Director
Course Specific Information
The 12cp Restricted Choice unit list includes units from both specialisation streams as well as carefully selected business and management units, giving you the opportunity to gain more in-depth expertise. If you’re wishing to further your research engagement you can complete the 6cp Social Research Project PG (11642) unit under the supervision of a News and Media Research Centre professional researcher.
Applicants must have an undergraduate degree (AQF level 7) or equivalent.
Students who have completed the Graduate Diploma in Communication (UC) can articulate into the Master's course with credit for the 8 units completed.
Students who have completed the Graduate Certificate in Communication (UC) or the Graduate Certificate in Communication (Engagement) may apply and receive credit for 12 credit points (4 units) of their completed study.
In making an offer to an applicant, the University will give consideration to a range of factors including English proficiency, academic record and/or employment experience.
Applicants with a completed Bachelor's degree in a related/cognate field may be granted credit for up to 12 credit points of unspecified credit reducing the degree duration to 1.5 Years (EFTSL), additional credit from completed Graduate Certificates in Communication and Graduate Diplomas in Communication may reduce this duration further.
Assumed knowledge
None.
Periods course is open for new admissions
Credit arrangements
A credit transfer arrangement is available for this course for the following institutions:
Beijing Institute Of Graphic Communication
Master of Communication (ARM201) | 48 credit points
- From 2024 unit 11634 is no longer offered as a part of this course. Students should enrol only into 12033 Integrated Digital Marketing and Communication G.
In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course
UC - Canberra, Bruce
Year 1
Semester 1
Restricted Choice unit
Semester 2
Restricted Choice unit
Year 2
Semester 1
Restricted Choice unit
Year 1
Semester 1
Restricted Choice unit
Semester 2
Restricted Choice unit
Year 2
Semester 1
Restricted Choice unit
Semester 2
Restricted Choice unit
Course duration
Standard 2 years full time or equivalent part time. Maximum duration is 6 years.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| Develop and enact innovative creative and critical thinking skills consistent with strategic management attributes. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; work collaboratively as part of a team, negotiate, and resolve conflict; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Think globally about issues in their profession; adopt an informed and balanced approach across professional and international boundaries; understand issues in their profession from the perspective of other cultures; communicate effectively in diverse cultural and social settings; make creative use of technology in their learning and professional lives; behave ethically and sustainably in their professional and personal lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways. |
| Synthesise and integrate critical knowledge and communications skills for progressive contribution to innovation and leadership in their field. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; work collaboratively as part of a team, negotiate, and resolve conflict; display initiative and drive, and use their organisational skills to plan and manage their workload. UC graduates are global citizens: Think globally about issues in their profession; adopt an informed and balanced approach across professional and international boundaries; understand issues in their profession from the perspective of other cultures; communicate effectively in diverse cultural and social settings; make creative use of technology in their learning and professional lives; behave ethically and sustainably in their professional and personal lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
| Evaluate and engage with authentic research, identifying challenges and opportunities across complex environments, considering ethical and cultural impacts. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; work collaboratively as part of a team, negotiate, and resolve conflict; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Think globally about issues in their profession; adopt an informed and balanced approach across professional and international boundaries; understand issues in their profession from the perspective of other cultures; communicate effectively in diverse cultural and social settings; make creative use of technology in their learning and professional lives; behave ethically and sustainably in their professional and personal lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
| Design and employ professional best practice models underpinned by advanced theory, addressing real-world problems in Strategic, Political and Marketing Communications sectors. | -UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; work collaboratively as part of a team, negotiate, and resolve conflict; display initiative and drive, and use their organisational skills to plan and manage their workload. UC graduates are global citizens: Think globally about issues in their profession; adopt an informed and balanced approach across professional and international boundaries; understand issues in their profession from the perspective of other cultures; communicate effectively in diverse cultural and social settings; make creative use of technology in their learning and professional lives; behave ethically and sustainably in their professional and personal lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways. |
| Analyse and demonstrate expert professional skills and judgment through reflective, informed and agile practice. | UC graduates are professional: Employ up-to-date and relevant knowledge and skills; communicate effectively; use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; work collaboratively as part of a team, negotiate, and resolve conflict; display initiative and drive, and use their organisational skills to plan and manage their workload; take pride in their professional and personal integrity. UC graduates are global citizens: Think globally about issues in their profession; adopt an informed and balanced approach across professional and international boundaries; understand issues in their profession from the perspective of other cultures; communicate effectively in diverse cultural and social settings; make creative use of technology in their learning and professional lives; behave ethically and sustainably in their professional and personal lives. UC graduates are lifelong learners: Reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; be self-aware; adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; evaluate and adopt new technology. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing: Communicate and engage with Indigenous Australians in ethical and culturally respectful ways; apply their knowledge to working with Indigenous Australians in socially just ways. |
Awards
| Award | Official abbreviation |
|---|---|
| Master of Communication (Strategic) | M Comm(Str) |
| Master of Communication (Marketing) | M Comm(Mktg) |
Alternative exits
Graduate Certificate in Communication
Graduate Certificate in Communication (Engagement)
Graduate Diploma in Communication
Enquiries
| Student category | Contact details |
|---|---|
| Prospective International Students: | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
| Current and Commencing Students: | Email FAD.Student@canberra.edu.au or Phone 1300 301 727 |
| Prospective Domestic Students: | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
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