Strategic and Crisis Communication PG (11939.1)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | On-campus Online Online real-time |
Bruce, Canberra |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Arts And Communications | Post Graduate Level | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
On successful completion of this unit, students will be able to:1. Critically evaluate various concepts, theories, and practices relevant to strategic and crisis communication;
2. Identify, analyse, and discuss key issues and challenges that confront strategic and crisis communication in an interconnected and digital society;
3. Analyse and evaluate various components of socially responsible and successful global strategic and crisis communication campaigns; and
4. Interpret and critically apply theoretical frameworks to real-world problems and issues.
Graduate attributes
1. UC graduates are professional - communicate effectively1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
11631 Strategic Communication PG, 9110 Principles of Strategic Communication GAssumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | On-campus | Mr Temple Uwalaka |
2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | Online | Mr Temple Uwalaka |
2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | On-campus | Mr Temple Uwalaka |
2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | Online real-time | Mr Temple Uwalaka |
Required texts
Please refer to the unit reading list to identify further useful authors, volumes and journals.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Consistent engagement with unit readings and class discussions is key to succeeding in this unit.
Required IT skills
None
Work placement, internships or practicums
None