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Hinchcliffe, Asst. Prof. Geoff

geoff hinchcliffe

Assistant Professor, Media & Graphic Design
Faculty of Arts & Design

Bldg, Floor & Room: 7, C40
Telephone: (02) 6201 2262
Facsimile: (02) 6201 5034


Before commencing his academic career, Geoff worked as a commercial graphic designer in print publication, web, interactive media, and broadcast graphics. He has served as a councillor for the Australian Graphic Design Association at state and national levels. Geoff's current focus is on new forms and practices in graphic design: web design; interface design; generative design; and data visualisation.

Areas of Teaching

  • All areas of graphic design
  • Web and interface design
  • Information graphics and data visualization
  • Graphic design theory and history

Research Interests

Geoff's practice-based PhD focused on the aesthetic dimensions of web-based software and software production as a creative practice. His experimental design work parallels his theoretical research, exploring creative modes of software design and interaction. See the Research tab for more details and his personal website:

Qualifications Obtained

  • PhD in Communication, University of Canberra (UC)
  • Bachelor of Visual Arts (Graphic Investigation), Australian National University (ANU)

Recent Publications


  • "Colouring Digital Collections". Museums and the Web Asia 2015, October 2015. ISBN TBC.
  • "Data, Computation and Creative Collaboration - reflections on interdisciplinary digital design and research". ACUADS Conference. University of South Australia, September 2015. ISBN TBC.
  • "DaDa Visualisation". 2015 International Symposium of Electronic Art. Vancouver University, August 2015. ISBN 978-1-910172-00-1.
  • "Data As Script - A critical lens for interface production". ACUADS Conference. Australian National University & University of Canberra, September 2011. ISBN 978-0-9758360-7-1.
  • "Pushing Your Button". Cumulus 38° South : Hemispheric shifts across learning teaching and research. Swinburne/RMIT, Melbourne, October 2009.
  • "Losing Control: Looking beyond the surface of the aesthetic interface". International Symposium of Electronic Art. Singapore 2008. ISBN 978-981-08-0768-9
  • "Interface to Learning: Creating a Design-centric Learning System". ACUADS Conference: Thinking the Future: Art, Design and Creativity. Victorian College of the Arts/Monash Uni, Melbourne, September 2006. ISBN 978-0-9758360-1-9
  • "Engagement, experience, meaning: critical concerns for eLearning technologies in design education". Designs on eLearning: Teaching and Learning with Technology in Art, Design and Communication. Royal College of Art, London, 2005. ISBN 1-903455-09-X


Creative Works

  • "Data Columns". Tangible data visualisation for Power of 1 Voice, Museum of Australian Democracy, 2014.
  • "DaDa Visualisation". Mobile web interface, data visualisation and thermal printer application.  Unruly Orchestrations, Belconnen Arts Centre, 2014.
  • "Discover the Queenslander". Web application for State Library of Queensland, 2013.
  • "Virga". Data lighting sculpture produced in partnership with Rob Foster (f!nk) for Make's flagship retail store in Melbourne, 2013.
  • Autonomous social media visualisation for Crowd Convergence, 2013.
  • GRAVITRON. Creative prototypes and research notes.

Research Grants

  • 2014 "The Power of One; tangible data representation for MOAD" Value $10,000
    with Mitchell Whitelaw for Museum of Aust Democracy. (Cat2)
  • 2014 "Developing the generous retail interface" Value $15,000
    for Make Designed Objects. (Cat3)
  • 2013 "Discovering the Queenslander" Value $20,000
    with Dr Mitchell Whitelaw for State Library of Queensland. (Cat2)
  • 2013 "Autonomous social media visualisation" Value $10,000
    for Crowd Convergence, Sydney. (Cat3)
  • 2012 "Digital Cultural Interfaces to Environmental Data" Value $18,000
    with colleagues from DDMA research cluster. (Cat3)
  • 2011 "Data Aesthetics in Retail Space" Value $27,000
    with Whitelaw & Robert Foster for Make Design Objects. (Cat3)
  • 2011"Interactive Visualisation of Australian Prints and Printmaking" Value $27,000
    with Whitelaw, Hinton & Ennis-Butler for National Gallery of Australia. (Cat2)
  • 2009 "Made Space - Online retail representation & engagement" Value $11,000
    for Make Designed Objects, Melbourne. (Cat3)

Other Grant Income

  • 2013 "Curriculum development for flexible delivery" Value $88,000
    UC Structural Adjustment Funding grant.
  • 2009 "Incubator - UC Work Integrated Learning Value "$20,000
    Collaborative project with Business & Government, Information Sciences, Arts & Design.

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