Strategic Communication Planning PG (9115.4)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|
|0.125||3||Faculty Of Arts And Design|
|Discipline||Study level||HECS Bands|
|School Of Arts And Communications||Post Graduate Level|| Band 2 2021 (Commenced Before 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Learning outcomesOn successful completion of this unit, students will have developed a sound knowledge of contemporary strategic communication concepts and practices, enabling them to demonstrate:
1. A high-level ability to critically analyse organisational communication contexts and needs;
2. High-level research skills that enable an understanding of the role of communication strategy in mid-to-long term business plans;
3. High-level communication, technical and research skills to plan, execute, and evaluate strategic communication plans that addresses current and emerging organisational issues and meet business goals; and
4. The high-level analytical, cognitive and communication skills required to counsel senior management on strategic communication responses to current and emerging issues.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
- Restrictions: This unit is not open to students who have passed 8625 Strategic Communication Planning PG.
Assumed knowledgePrinciples of communication research and an understanding of professional communication practice.
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
There is no required textbook, but the following textbooks are recommended:
Mahoney, J. (2017). Strategic communication: Campaign planning. South Melbourne: Oxford University Press.
Lee, N., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Thousand Oaks, California: SAGE.
Please see 'Readings' listed each week under 'Timetable of Activities.' The required readings will be available on Canvas.
Submission of assessment items
Extensions & Late submissions
Your paper should follow APA guidelines, and its length should be 1,500- 2,000 words (6-8 pages, typed, double spaced, 1-inch margins). References should not be included in the word count. Your paper should be uploaded on to Canvas before the deadline.
[Discussion Leading Post]
By 11:59 pm Friday of WK2, WK3, WK4, WK5, WK6, WK7, WK9, WK10, and WK11
[Response to Another's Post]
By 11:59 pm Sunday of WK2, WK3, WK4, WK5, WK6, WK7, WK9, WK, 10, and WK11
2,500 – 3,750 words (10-15 pages, typed, double spaced, 12-point font size on Times New Roman). This written assignment should include references in the correct APA style. References should not be included in the word count. This assignment should be uploaded on to Canvas before the deadline.
Special assessment requirements
A reasonable attempt at ALL assessment items must be made in order to pass the unit.
Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others' work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices that contravene academic values. Refer to the University's Student Charter for more information.
To enhance understanding of academic integrity, all students are expected to complete the Academic Integrity Module (AIM) at least once during their course of study. You can access this module within UCLearn (Canvas) through the 'Academic Integrity and Avoiding Plagiarism' link in the Study Help site.
Use of Text-Matching Software
The University of Canberra uses text-matching software to help students and staff reduce plagiarism and improve understanding of academic integrity. The software matches submitted text in student assignments against material from various sources: the internet, published books and journals, and previously submitted student texts.
Students are expected to listen to the week's lecture, engage with the assigned readings, and complete the assignments on time.
"Students who attend campus for class or other purposes must play their part in keeping our campus and community safe by following these basic guidelines to reduce the risk of COVID-19 transmission:
- Practise good hand hygiene, washing hands regularly;
- If you do happen to cough or sneeze, please do so into the crook of your elbow, dispose of tissues immediately and wash hands immediately
- Practise effective physical distancing;
- Follow all directions of teaching and other UC staff regarding safety measures;
- Stay off campus if you are unwell and get tested according to ACT Government guidelines, and
- Follow University communications about campus arrangements https://www.canberra.edu.au/coronavirus-advice"
Required IT skills
Word processing and general computer skills.
Ability to use the unit's teaching site.
This unit involves online meetings in real time using the Virtual Room in your UCLearn teaching site. The Virtual Room allows you to communicate in real time with your tutor and other students. To participate verbally, rather than just typing, you will need a microphone. For best audio quality we recommend a microphone and speaker headset. For more information and to test your computer, go to the Virtual Room in your UCLearn site and 'Join Course Room'. This will trigger a tutorial to help familiarise you with the functionality of the virtual room.
Work placement, internships or practicums