Marketing Research Project (6413.5)

Please note these are the 2017 details for this unit
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Marketing Research Project
Available teaching periods Delivery mode Location
View teaching periods
EFTSL Credit points Faculty
0.125 3 Faculty Of Business, Government & Law
Discipline Study level HECS Bands
School Of Management Level 3 - Undergraduate Advanced Unit Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
The unit will introduce students to the complexities of the research process, survey design techniques, the use and sources of secondary data, and the use of qualitative research including focus groups in marketing research. Students will also be introduced to various research analysis techniques, and will work on solving marketing research problems for private, public and not-for-profit businesses.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Identify research problem(s) and develop research question(s);
2. Develop a research proposal addressing the research question(s) and research problem and recommend appropriate research methodology;
3. Frame, develop and test research hypotheses; and
4. Design, administer and implement questionnaires.


Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development


Prerequisites

Marketing Research Methods.
Year Location Teaching period Teaching start date Delivery mode Unit convener
Not available

Required texts

4a        Lists of required texts/readings

Prescribed Text: Copies are available in the bookshop and library.

Hair, J., Lukas, B., Miller, K., Bush, R. and Ortinau, D. (2014).  Marketing Research. McGraw Hill

Supplementary reading/reference book:

Allen, P., Bennett, K. & Heritage, B. (2014). SPSS Statistics: A Practical Guide. Cengage Learning.

Recommended Texts/ Readings:

Zikmund, W. and Babib. B. (2010). Marketing Research. Cengage Learning.

Hair, J., Bush, R. and Ortinau, D. (2006). Marketing Research. McGraw Hill.

Hair, J., Celsi, M., Ortinau, D. and Bush, R. (2013). Essentials of Marketing Research. McGraw Hill

Feinberg, F., Kinnear, T and Taylor, J. (2013). Modern Marketing Research. Cengage Learning.

Aaker, D., Kumar, V., Leone, R. and Day, G. (2013). Marketing Research. Wiley.

Malhotra, N. (2010). Marketing Research. Pearson.

Iacobucci, D and Churchill, G. (2010). Marketing Research. Cengage Learning.

Wilson, A., Johns, R., Miller, K. and Pentecost, R. (2010). Marketing Research. Pearson.

Coakes, S. (2013). SPSS: Analysis without Anguish (V: 20). Wiley

Some useful journals include:

Journal of Marketing

Journal of Business Research

Journal of Marketing Research

Journal of Consumer Behavior

Asia Pacific Journal of Marketing and Logistics

Academy of Management Review

Journal of Computer Information Systems

Journal of Management

Asia Pacific Management Review

MIS Quarterly

Additional reading materials/articles:

Talukder, M. (2011). Development of an enhanced model of innovation adoption by individual employees. Journal of Asia Pacific Business, 12(4), 316-339.

Talukder, M. and Quazi, A. (2011). The impact of social influence on individuals'

      adoption of innovation. Journal of Organizational Computing and Electronic                  Commerce, 21(2), 111-135.

Talukder, M. and Quazi, A. (2010). Exploring the factors affecting employees' adoption

            and use of innovation. Australasian Journal of Information Systems, 16 (2), 1-30.           

Talukder, M., Quazi, A. and Keating, B. (2014). Virtual systems in Australia:  A study of             individual         users' commitments' and usage. Journal of Internet Commerce. 13(1), 1-21.

4b        Materials and equipment              N/A

4c        Unit website

To find your unit site online, login to LearnOnline (Moodle) using your student ID.

Submission of assessment items

Extensions & Late submissions

Assessment items

Weigh (%)

Due date

Learning outcome(s)

Addresses Graduate Attributes

1. Research Proposal

15

5 September 2018

1-5

1a-f, 2a-f, 3a-d

2. Poster Presentation

10

16 October 2018

1-5

1a-f, 2a-f, 3a-d

3. Final Project Report

65

19 October 2018

1-5

1a-f, 2a-f, 3a-d

4. Participation

10

All lectures

1-5

1a-f, 2a-f, 3a-d

100

5c         Special assessment requirements

Students who get 50% or more will pass the unit.

 

5d        Supplementary assessment

Supplementary assessment will be available to those students with a final mark of 45-49%, but only if this is their final semester and they have failed no other unit in the semester.

 

5e         Academic Integrity

Students have a responsibility to uphold University standards on ethical scholarship.  Good scholarship involves building on the work of others and use of others work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices which contravene academic values.

 

 

5f         Text-matching software

Text matching software may be used to detect plagiarism.

 

5.2       Special consideration

 

For examinations administered by the Examinations Office see the Deferred Examinations Policy.

 

The Assessment Policy says:

3.14 Special consideration is consideration given to students whose performance in a unit may be affected by unavoidable and adverse circumstances. Special consideration will normally result in extensions of time for submission of assessment items (see Assessment Procedures) or deferred examinations (see the Deferred Examination Policy).

 

The relevant provision is 3.14 in the Assessment Procedures:

 

3.14 Applications for an extension to the due date for submission of an assessment item on the grounds of illness or other unavoidable and verifiable personal circumstances (that is, special consideration) should be submitted according to the procedures described in the unit outline for the relevant unit. For advice on documentary evidence to support applications for extensions, please refer to the Assessment Guide that supports these procedures.

 

Students should apply for extensions before the due submission date, and are advised to do so as early as possible. Applications after the due submission date may be considered only in exceptional circumstances.

 

5.3       Applying for Special consideration

If for any reason you are unable to do an assignment by the due date you must submit, to the unit convener, a request for an extension in writing before the due date (unless impossible) setting out in detail the genuine reason for requesting the extension.  If there is a medical or counselling reason for the extension request it must be accompanied by a medical or counselling certificate which clearly states:

  • that you were unfit to complete the assignment;
  • the date of the medical or counselling consultation; and
  • the period for which you were / are / will be unfit to complete the assignment.

 

Evidence from UC AccessAbility, the Academic Skills Centre, the student counselling service or a Doctor may be helpful in seeking special consideration. However, it is only the unit convener who can grant an extension.

 

           Refer to the Faculty Assignment Extension Policy

 

 

5.4       Due dates for assessment

 

All assignments are required to be submitted by the due date.

 

There is no requirement for unit conveners to mark assignments that are submitted late. In particular, small assignments that are tied to specific parts of the unit delivery such as reflective journals or weekly contributions are part of formative assessment and due dates cannot be extended without harming the value of this form of assessment to others in the unit. All assignments are required to be submitted by the due date.  Assignments that are submitted late and do not have an acceptable reason will incur a penalty of 5 marks per day.

 

 

 

6:       Student Responsibility

 

6a        Workload

The amount of time you will need to spend on study in this Unit will depend on a number of factors including your prior knowledge, learning skill level and learning style. Nevertheless, in planning your time commitments you should note that for the total notional workload over the fifteen week semester is assumed to be 150 hours or an average of 10 hours per week. These hours include time spent in classes. Students are expected to:

  • Ensure that they are aware of the pre-requisites of this unit.
  • Undertake all required reading for the subject.

1.   Prepare for class by completing pre-reading, case notes and discussion questions as outlined in the class activity schedule.

2.   Actively participate in class

3.   Complete all items of assessment; and

4.   Submit the assignments on the due date

 

 

6b        Special needs

Students who need assistance in undertaking the unit because of disability or other circumstances should inform their Unit Convener or the Disabilities Office as soon as possible so the necessary arrangements can be made.

 

 

6c         Attendance requirements

It is highly recommended that students attend all classes and actively participate in the discussion.

 

 

 

6d        Withdrawal

If you are planning to withdraw please discuss with your unit convener. Please see this link for further information on deadlines.

 

6e         Required IT skills

Students are expected to have sufficient word processing skills to enable them to submit work for assessment in accordance with the specified requirements, and to be able to access and use the Internet for research purposes, including the Library’s databases.  The Library provides training throughout the semester in the use of its on-line resources.

 

6f         Costs

Students will need ongoing access to the text. Purchase of a copy of the text is recommended.

 

 

6g        Work Integrated Learning

Work Integrated Learning will be encouraged

 

6h        Additional information

The unit convener will be available for consultation at times to be advised when tutorial arrangements have been finalized, or by appointment. Assignments should be submitted using the APA (American Psychological Association) referencing style.

 

7:       Student Feedback

All students enrolled in this Unit will have an opportunity to provide anonymous feedback on the Unit at the end of the Semester via the Unit Satisfaction Survey which will be presented to you on OSIS.

 

 

8:       Authority of this Unit Outline

 

Any change to the information contained in Section 2 (Academic content), and Section 5 (Assessment) of this document, will only be made by the Unit Convener if the written agreement of Head of Discipline and a majority of students has been obtained; and if written advice of the change is then provided on the unit site in the learning management system. If this is not possible, written advice of the change must be then forwarded to each student enrolled in the unit at their registered term address.  Any individual student who believes him/ herself to be disadvantaged by a change is encouraged to discuss the matter with the Unit Convener.

 

 

 

 

 

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Participation requirements

Attendance requirements

It is highly recommended that students attend all classes and actively participate in the discussion.

Required IT skills

6e        Required IT skills

Students are expected to have sufficient word processing skills to enable them to submit work for assessment in accordance with the specified requirements, and to be able to access and use the Internet for research purposes, including the Library's databases.  The Library provides training throughout the semester in the use of its on-line resources.

Work placement, internships or practicums

Not Applicable