Engaging Audiences (11082.1)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | Online On-campus Online real-time |
Bruce, Canberra |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Arts And Communications | Level 1 - Undergraduate Introductory Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Develop a fundamental critical understanding of audiences in the context of the current communication and media environment;
2. Discuss and analyse the complex relationship - including rights and responsibilities - between professional communicators, organisations and the audiences with which they engage;
3. Develop foundational skills in audience identification, analysis and targeting using a range of industry relevant tools; and
4. Demonstrate communication skills with people from diverse backgrounds.
Graduate attributes
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2024 | Bruce, Canberra | Semester 2 | 29 July 2024 | Online | Dr Erin Stapleton |
2024 | Bruce, Canberra | Semester 2 | 29 July 2024 | On-campus | Dr Erin Stapleton |
2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | On-campus | Dr Erin Stapleton |
2025 | Bruce, Canberra | Semester 2 | 28 July 2025 | Online real-time | Dr Erin Stapleton |
Required texts
Required and recommended reading will be available via the Reading List in the unit Canvas site.
Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
UC students have to complete the Academic Integrity Module annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Students who attend campus for class or other purposes must play their part in keeping our campus and community safe by following these basic guidelines to reduce the risk of COVID-19 transmission:
- Practise good hand hygiene, washing hands regularly;
- If you do happen to cough or sneeze, please do so into the crook of your elbow, dispose of tissues immediately and wash hands immediately
- Practise effective physical distancing where possible
- Follow all directions of teaching and other UC staff regarding safety measures;
- Stay off campus if you are unwell and get tested according to ACT Government guidelines, and
- Follow University communications about campus arrangements https://www.canberra.edu.au/coronavirus-advice
Required IT skills
Students enrolled in online learning must ensure they have access to a microphone- and camera-enabled device with reliable Internet access throughout the semester.
Work placement, internships or practicums
None
- Semester 2, 2024, Online, UC - Canberra, Bruce (222651)
- Semester 2, 2024, On-campus, UC - Canberra, Bruce (219097)
- Semester 2, 2023, On-campus, UC - Canberra, Bruce (213855)
- Semester 2, 2022, On-campus, UC - Canberra, Bruce (208608)
- Semester 2, 2021, On-campus, UC - Canberra, Bruce (199670)
- Semester 2, 2020, On-campus, UC - Canberra, Bruce (195511)
- Semester 2, 2019, On-campus, UC - Canberra, Bruce (184207)
- UC College Trimester 2, 2019, On-campus, UC - University of Canberra College, Bruce (192480)
- Winter Term, 2019, On-campus, UC - Canberra, Bruce (192525)