Specialist Major in Applied Fashion (SM0072.1)

The Bachelor of Creative Industries (Applied Fashion) offers students a unique opportunity to study fashion. A major strength of this course is its position within a specialist design, visual arts, and multi-media institution with the potential for students to work alongside other cultural and creative disciplines. The course prepares students for a career in the highly competitive fashion industry by ensuring that graduates have the vocabulary and industry knowledge they need to succeed. Students on this course are expected to be automatous and have a strong work ethic, focused and highly motivated. The course is located in a dynamic and creative studio environment. Individual development is supported and nurtured through experimentation, exploration and innovation.

The course aims to initially develop student's key skillsets covering research, design, manufacturing and pattern cutting, which will underpin and inform a personal design philosophy and the chosen area of specialism. As students learn to excel in design, they are encouraged to venture outside the immediate discipline of fashion design and visual media to assess the needs of the ever-changing global economy to provide design solutions for the future. The course engages with many market levels, from couture to high street, through a range of projects, many of which are in sponsored by specific labels or companies.

The course encourages and supports students to find relative work placements, which enable them to experience the reality of working within the industry or a particular company, together with the opportunity to build useful networks for a future career. This wider involvement with the fashion industry and society is invaluable to their development as a designer.

The course strives to create professionals who aspire to be reflective practitioners and possess the confidence and skills to productively contribute to the future development of fashion.