Fundamentals of Marketing (9958.2)
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|0.125||3||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|Canberra Business School||Level 1 - Undergraduate Introductory Unit|| Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesOn successful completion of this unit, students will be able to:
1. Demonstrate an understanding of the fundamental principles and philosophies on which marketing is based;
2. Identify business challenges linked to the marketing function;
3. Prepare reports interpreting secondary-data so as to inform marketing decisions;
4. Demonstrate fundamental understanding of customers and the markets they operate within, so as to inform business decisions; and
5. Develop a marketing plan.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
CorequisitesEnrolment in one of the following courses: 332JA Bachelor of Applied Business; 333JA Bachelor of Applied Business (Marketing); 334JA Bachelor of Applied Entrepreneurship; or 335JA Bachelor of Applied Entrepreneurship (Social Entrepreneurship).
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Submission of assessment items
Extensions & Late submissions
The below is applicable to Ducere students:
All coursework must be submitted online via the submission portals set up within the Ducere Learning Management System.
The submission file name should be in the following format:
Further details can be found in the Ducere Course Outline.
Special assessment requirements
To pass this unit, students must obtain an aggregate mark of 50% or more.
Daily activity on the Ducere Learning Management System is strongly recommended.
Required IT skills
Proficiency in the Microsoft Office suite or equivalent is highly recommended.
A desire to explore new software and technologies is encouraged.
Basic navigation skills to utilise the Learning Management System effectively.
Work placement, internships or practicums