Management Strategy (9953.2)

In this unit students will develop their ability to design effective business strategies for organisations of varying types and stages of maturity. Through introduction to the fundamentals of strategy, the evolution of strategy and a range of strategic methodologies, students will learn how to respond to specific business scenarios and design proactive strategies towards achieving business goals. In addition, students will investigate how organisations can proactively address their future success, through the effective use of trend analysis techniques. Students will develop their capabilities in line with the skills required in a digital economy.

Learning outcomes

On successful completion of this unit, students will:
1. Demonstrate an ability to analyse and evaluate the various strategic planning techniques;
2. Analyse and explain the function and importance of strategy within organisations;
3. Utilise strategic foresight techniques to inform strategy design;
4. Design and communicate strategies to respond to business scenarios; and
5. Interpret business data to justify strategic planning.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas

Prerequisites

Fundamentals of Management, 9926 AND Fundamentals of Marketing, 9958 AND Organisational Change, 9956

Corequisites

Enrolment in one of: Bachelor of Applied Entrepreneurship, 334JA; Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA; Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

Sound understanding of marketing concepts, purpose and function. Basic understanding of concept of strategy and how business functions work together towards organisational performance.