Applied Entrepreneurship - Fundraising and Pitching (6cp) (9941.1)

In this unit, students will be required to prepare for and identify potential sources of capital investment to assist in the funding of business ventures. Students will be required to conduct thorough analysis of various fundraising strategies available to them, analysing the most suitable according to their investment. In preparation for investment sourcing, students must develop justified financial projections, detailed growth plans, taking into account global trends where relevant as well as other matters they identify as important according to the investment type they decide to pursue. In addition, students must have further developed marketing campaigns that have been tested throughout, towards settling on cohesive marketing plans.

Learning outcomes

On the successful completion of this unit, students will be able to:
1. Prepare financial model and projections;
2. Identify required capital investment, and analyse various financial options and funding sources;
3. Prepare and evaluate fundraising strategies;
4. Evaluate performance of pitch/campaign attempts; and
5. Analyse feedback from investors and in order to make adjustments to business models.

Prerequisites

Applied Entrepreneurship - Pilot Development and Implementation (6cp), 9962

Corequisites

Enrolment in one of: Bachelor of Applied Entrepreneurship, 334JA; Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA; Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA.

Incompatible units

NONE.

Equivalent units

NO.

Assumed knowledge

None.