Applied Entrepreneurship - Concept Development and Validation (6cp) (9939.2)
|Available teaching periods||Delivery mode||Location|
|View teaching periods|| Online
|| UC - Ducere, Online
|0.25||6||Faculty Of Business, Government & Law|
|Discipline||Study level||HECS Bands|
|Canberra Business School||Level 2 - Undergraduate Intermediate Unit|| Band 3 2013-2020 (Expires 31 Dec 2020)
Band 4 2021 (Commenced After 1 Jan 2021)
Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905)
Band 5 2021 (Commenced Before 1 Jan 2021)
Learning outcomesOn successful completion of this unit, students will be able to:
1. Apply information and data from real market situations to identify venture opportunities;
2. Apply creative thinking skills to develop potential response opportunities to identified scenarios, taking into account key customer markets and segments;
3. Develop business cases utilising real information to validate identified opportunities;
4. Draft various marketing plans including social media and guerrilla marketing; and
5. Apply business theories to develop a draft business model for a venture.
Graduate attributes1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites9924 Fundamentals of Entrepreneurship, 9958 Fundamentals of Marketing, 9926 Fundamentals of Management 9927 Fundamentals of Project Management, AND one of the following 9959 Business Model Analysis OR 10279 Business Model Development
CorequisitesEnrolment in one of: Bachelor of Applied Entrepreneurship, 334JA; Bachelor of Applied Entrepreneurship (Social Entrepreneurship), 335JA; Bachelor of Applied Business (Management), 332JA; Bachelor of Applied Business (Marketing), 333JA
|Year||Location||Teaching period||Teaching start date||Delivery mode||Unit convener|
|2021||UC - Ducere, Online||Period 1||01 February 2021||Online||Dr Jennifer Loh|
|2021||UC - Ducere, Online||Period 3||01 June 2021||Online||Dr Jennifer Loh|
|2021||UC - Ducere, Online||Period 5||27 September 2021||Online||Dr Jennifer Loh|
Submission of assessment items
Extensions & Late submissions
The below is applicable to Ducere students:
All coursework must be submitted online via the submission portals set up within the Ducere Learning Management System.
The submission file name should be in the following format:
- Example: 3123456_9123_A1
Further details can be found in the Ducere Course Outline.
Daily activity on the Ducere Learning Management System is strongly recommended.
Required IT skills
- Proficiency in the Microsoft Office suite or equivalent is highly recommended.
- A desire to explore new software and technologies is encouraged.
- Basic navigation skills to utilise the Learning Management System effectively.
Work placement, internships or practicums